MKTG 240 Chapter 1 Quiz – Flashcards

True or False? Teamwork entails collaborative efforts of people to accomplish common objectives.

True or False? A local grocer groups his customers into specific groups based on what they buy and when they shop. The grocer then schedules shipments of specific items based on these customer segments and offers different promotions to different customer groups. This is an example of customer relationship management.

True or False? A market-oriented organization states that the social and economic justification for an organization's existence is the satisfaction of customer wants and needs while meeting organizational objectives.

True or False? Relationship marketing assumes that many consumers and business customers prefer to switch relationships among different organizations rather than continuing with just one provider.

True or False? In the context of marketing, an exchange refers to people giving up something in order to receive something else they would rather have.

True or False? The sales orientation extends the marketing concept by acknowledging that some products that customers want may not really be in their best interests or the best interests of society as a whole.

True or False? A market-oriented organization targets its products at "everybody" or "the average customer."

True or False? A market-oriented organization focuses on making products identical to its competitors' offerings.

True or False? A production-oriented firm focuses on satisfying customer wants and needs.

True or False? Marketing career opportunities do not exist in nonbusiness organizations.