OSU Marketing 3250: Chapter 12 – Flashcards

*The​ company, suppliers,​ distributors, and customers who open "partner" with one another to improve the performance of the entire system make up the​ __________.* A. value delivery network B. upstream network C. supply chain network D. downstream network E. marketing channel network

*One key function of channel members is​ __________, which involves shaping offers to meet the​ buyer's needs, including activities such as​ manufacturing, grading,​ assembling, and packaging.* A. promotion B. risk taking C. negotiating D. contact E. matching

*The length of a channel is determined by​ __________.* A. the number of final consumers B. the number of retailers in the channel C. the number of producers D. the number of wholesalers in the channel E. the number of intermediary levels

*Which of the following is a reason that producers use marketing channels and channel​ intermediaries?* A. The reduced costs of using channel intermediaries offsets the inefficiencies of marketing channels. B. Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers. C. Using channel intermediaries increases the number of contacts with customers. D. Using marketing channels allows producers to retain full control over how and to whom they sell their products. E. Marketing channel decisions require only a​ short-term commitment.

*Which of the following statements is correct regarding the functions channel members​ perform?* A. Manufacturers can decrease costs by taking on more channel functions. B. Channel members do not get involved in financing—in other​ words, the acquisition and use of funds to cover the costs of the channel work. C. Channel members create greater efficiencies than manufacturers could achieve on their own. D. Channel members fulfill a variety of​ functions, but in doing so do not take any risks. E. Finding and engaging customers and potential buyers is not a function performed by channel members.

*In​ 2001, Apple opened its first Apple stores in the United States. These stores were owned and operated by Apple. This is an example of which type of vertical marketing system​ (VMS)?* A. Contractual B. Conventional C. Administered D. Franchise E. Corporate

*Walmart has a lot of power and exerts strong influence on the suppliers they buy from. This channel power is an example of​ a(n) __________ vertical marketing system​ (VMS).* A. contractual B. administered C. corporate D. franchise E. conventional

*Which of the following statements regarding marketing channel behavior and design is​ correct?* A. Distribution channels are nothing more than simple collections of firms tied together by various flows. B. The success of individual channel members depends on the overall​ channel's success. C. Vertical marketing systems lack leadership and​ power, often resulting in damaging conflict and poor channel performance. D. A conventional distribution channel consists of one or more independent​ producers, wholesalers, and retailers acting as a unified system. E. Conflicts rarely occur in marketing distribution channels.

*Due to changes in​ technology, a recent trend is for product or service producers to cut out intermediaries and go directly to final buyers. This is one form of​ __________.* A. channel dissolution B. disintermediation C. channel distress D. disengagement E. a vertical marketing system

*Which of the following is an example of horizontal channel​ conflict?* A. A Ford dealer complaining that another Ford dealer is advertising in their territory. B. A retailer complaining about a​ producer's pricing. C. A consumer complaining to a producer about the quality of a product. D. A retailer complaining about receiving damaged goods from a wholesaler. E. A consumer complaining to a retailer about the service they received.

*Firms producing consumer​ electronics, furniture, and home appliance brands typically distribute their products​ __________.* A. through value added resellers B. through franchises C. intensively D. selectively E. exclusively

*What does the process of designing marketing channels start​ with?* A. Evaluating major channel alternatives B. Identifying the types of intermediaries to use C. Setting channel objectives D. Analyzing consumer needs E. Identifying the number of intermediaries to use

*When setting channel​ objectives, companies should state the objectives in terms of​ __________.* A. targeted levels of customer service B. ​competitor's objectives C. expected profitability D. the length of the channel E. exclusive distribution arrangements

*Which of the following statements regarding marketing channel design is​ correct?* A. Marketers should always maximize the number of intermediaries used in a channel. B. In global​ markets, channel systems are the same in different countries. C. Channel objectives should be set in terms of profitability. D. Channel alternatives should be evaluated against​ economic, control, and adaptability criteria. E. It is important to let the responsibilities of channel members evolve as their relationship develops.

*After the company has defined its channel​ objectives, it should next identify its major channel alternatives in terms of the types of​ intermediaries, the number of​ intermediaries, and​ __________.* A. the length of the channel B. consumer needs C. economic criteria D. the responsibilities of channel members E. whether to use intensive or exclusive distribution

*Which of the following statements regarding international distribution channels is​ correct?* A. Rural China now has a​ centralized, adequate distribution system. B. Global marketers find that it is unnecessary to adapt their channel strategies in different countries. C. Distribution systems do not vary widely from country to country. D. Due to logistics costs in​ China, the majority of companies can only access affluent areas of major cities. E. For Western​ companies, India's distribution system is easy to navigate.

*CVS pharmacy stores have recently stopped selling cigarettes. For cigarette​ manufacturers, this highlights the challenge of​ __________ channel members.* A. selecting B. compensating C. motivating D. rewarding E. evaluating

*Companies now use​ __________ and supply chain management software to help​ recruit, train,​ organize, manage,​ motivate, and evaluate channel partners.* A. logistics B. partner relationship management C. customer relationship management D. distribution centers E. channel management

​*__________ is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its line.* A. Exclusive distribution B. An exclusive territorial agreement C. Intensive distribution D. ​Full-line forcing E. Exclusive dealing

*Some sellers require that dealers not handle​ competitor's products. This strategy is called​ __________.* A. a tying agreement B. exclusive distribution C. intensive distribution D. exclusive dealing E. ​full-line forcing

*What are the four major functions of​ logistics?* A. ​Warehousing, inventory​ management, retailing, and logistics information management B. Inventory​ management, transportation,​ shipping, and warehousing C. ​Warehousing, inventory​ management, transportation, and logistics information​ management D. ​Warehousing, inventory​ management, transportation, and​ retailing E. ​Retailing, inventory​ management, transportation, and logistics information​ management

*Using​ __________, the customer shares​ real-time data on sales and current inventory levels with the supplier. The supplier then takes full responsibility for managing inventories and deliveries.* A. ​vendor-managed inventory B. ​just-in-time logistics systems C. reverse logistics D. RFID E. piggybacking

*Which of the following statements regarding a​ just-in-time logistics system is​ correct?* A. ​Just-in-time logistics systems ensure that new stock arrives at least one week before it is needed. B. ​Just-in-time logistics systems allow producers and retailer to carry large amounts of inventory. C. ​Just-in-time logistics systems eliminate the need for forecasting. D. ​Just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations. E. ​Just-in-time logistics systems greatly increase​ inventory-carrying and​ inventory-handling costs.

*Cross-functional teamwork within the​ company, building logistics​ partnerships, and third party logistics are all important elements of​ __________.* A. multimodal transportation B. sustainable supply chains C. reverse logistics D. integrated logistics management E. supply chain management

*Which of the following statements regarding marketing logistics is​ correct?* A. Marketing logistics handle only outbound logistics. B. The goal of marketing logistics should be to provide a targeted level of customer service at the least cost. C. The goal of marketing logistics is to maximize sales. D. Sustainability is not relevant to marketing channel logistics and the supply chain. E. It is important for companies to improve logistics even though logistics are not a source of competitive advantage.