Chapter 13 Quizzes – Flashcards

​__________ retailing refers to the creation of a seamless​ cross-channel buying experience

L.L. Bean has turned its flagship store into a​ full-fledged outdoor adventure​ center, which is an example of​ __________.

​__________ have shifted the balance of power between retailers and producers.

​__________ are the largest single group of wholesalers.

Tiffany and Neiman Marcus are classified as​ __________ retailers.

Which of the following statements about major retail trends is​ true? A. Retail convergence has decreased competition for retailers. B. The lifecycle of new retail forms is increasing. C. The global expansion of major retailers into other countries has slowed down. D. Online buying is growing at a much brisker pace than retail buying as a whole. E. The green movement has not yet affected retailing.

What are the four broad characteristics used to classify retail​ stores?

Which of the following statements regarding green retailing is​ correct? A. Retailers today are hesitant to adopt environmentally sustainable practices. B. Green retailing initiatives extend to helping consumers be more environmentally responsible. C. Green retailing takes place at the store and does not extend to other channel members. D. Green retailing initiatives hurt the bottom line by increasing costs. E. The only current green retailing initiative is to offer environmentally friendly products.

What are the three main types of​ off-price retailers?

Which type of retailer carries narrow product lines with deep assortments within those​ lines?

Retailing today requires​ __________, which means creating a seamless​ cross-channel buying experience that integrates​ in-store, online, and mobile shopping.

Which of the following statements about retailer marketing decisions is​ correct? A. Retailers do not have to segment and target their markets. B. Stores do not need to differentiate and position themselves. C. Retailers do not differentiate themselves on their service mix. D. Many retailers identify three critical factors for retail​ success: location,​ location, and location. E. Most retailers seek either high markups on higher volume or low markups on lower volume.

A cluster of between 15 and 50 retail stores that usually contains a branch of a department store or variety​ store, a​ supermarket, specialty​ stores, professional​ offices, and​ (sometimes) a bank is a​ __________.

Which of the following statements regarding wholesaling is​ correct? A. Wholesalers do not need to differentiate themselves. B. Wholesalers must make decisions regarding their marketing mix. C. Wholesalers do not need to define a target market. D. Wholesalers do not need to segment their markets. E. Wholesalers do not make positioning decisions.