BUS 346 Chapter 15 – Flashcards
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When Cynthia's Boutique receives dresses, they already have price tags and are on hangers. Cynthia's Boutique receives __________ merchandise. Select one: a. floor-ready b. horizontal channel c. just-in-time d. repurposed e. quick response
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a
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A __________ is the set of institutions that transfer the ownership of and move goods from the point of production to the point of consumption. Select one: a. electronic data interchange b. distribution center c. strategic relationship d. logistics chain e. marketing channel
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e
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When the company's dry goods deliveries were late for the third time, Melissa withheld payment from her supplier until it was back on schedule. This is an example of ________ power. Select one: a. legitimate b. coercive c. referent d. reward e. expertise
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b
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Although conflict is likely to occur in any supply chain, it is generally more pronounced when Select one: a. the supply chain members are independent entities. b. the economy is booming. c. the supply chain members are geographically too close to each other. d. manufacturers pressure retailers. e. retailers pressure manufacturers.
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a
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Felicia had just taken over her family's business after spending ten years in the marketing department of a large corporation. She met with a representative from one of her firm's biggest customers, who told her, "We should think about how we can make the pie bigger rather than fighting over the size of the slices." She had expected a more cutthroat approach rather than this call for a Select one: a. corporate vertical marketing system. b. common marketing system. c. shared mission statement. d. linked supply chain. e. partnering relationship.
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e
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At the BMW plant in Spartanburg, South Carolina, suppliers deliver parts every four hours when the plant is in operation and are responsible for removing any packaging or pallets used to deliver their products. BMW uses a ______________ inventory control system. Select one: a. UPC b. cross-docking c. JIT d. lead time e. CPFR
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c
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Students of marketing often overlook or underestimate the importance of place in the marketing mix simply because Select one: a. it happens behind the scenes. b. it occurs after making pricing decisions. c. the product itself is so much more important. d. no one is directly in charge of place decisions. e. it conflicts with promotion.
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a
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Manufacturers use wholesalers and retailers because Select one: a. they have no other choice. b. wholesalers control retailers. c. they do not cost much. d. they create value for customers through convenience and cost savings. e. most manufacturers are not familiar with logistics.
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d
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Radio frequency identification tags are Select one: a. information tags used for floor-ready merchandising. b. CPFR demand scheduling data tags. c. electronic discount information tags used to provide reduced prices to select customers. d. tiny computer chips that transmit information about a container's contents. e. selective distribution designs used to maximize geographic efficiency.
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d
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In vendor-managed inventory systems, Select one: a. customers send information to retailers. b. manufacturers send sales information to the retailer. c. corporations send information to retail customers, bypassing wholesalers and retailers. d. retailers send sales information to the manufacturer. e. companies send information to cooperatives.
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d
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A __________ is a document used by a forklift driver, indicating how much of each item to get from specific storage areas. Select one: a. warehouse receipt b. pick ticket c. certificate of origin d. bill of lading e. RFID tag
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b
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Ted is glad his company finally converted to an RFID system. Now, he no longer needs to go through all the new goods to make sure what they ordered was what they received. Ted is responsible for __________ in his company. Select one: a. receiving b. JIT c. dispatching d. checking e. quick response
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d
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With a _______ marketing strategy, there is less likelihood of being overstocked or out of stock because the store orders merchandise as needed on the basis of consumer demand. Select one: a. consignment b. manufacturer-managed c. vendor-managed d. pull e. push
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d
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Dawn works for a firm that buys products directly from the manufacturer and sells them to retailers, who then sell the products to consumers. Dawn works for a Select one: a. store representative. b. retail distribution center. c. wholesaler. d. manufacturer's representative. e. retail jobber.
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c
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Stores like Home Depot and Costco act as wholesalers when they Select one: a. sell to contractors or restaurant owners. b. sell directly to consumers. c. compete with each other. d. take delivery in whole-lot quantities. e. sell products for distributors.
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a
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In retailing, a just-in-time delivery system is called a _____________ system. Select one: a. UPC b. quick response c. cross-docking d. lead time e. CPFR
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b
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Retailers often perform ticketing and marking functions in their distribution centers rather than in their retail stores because ticketing and marking is often Select one: a. done in conjunction with supply chain promotional allowances. b. inefficient and expensive. c. too complex for sales personnel to manage. d. the responsibility of the dispatcher. e. the responsibility of the logistics department and not the marketing department.
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b
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In a __________ marketing channel, none of the participants has any control over the others. Select one: a. corporate b. cooperative c. administered d. conventional e. contractual
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d
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________ power is based on getting a channel member to behave in a certain way because of a contractual agreement. Select one: a. Reward b. Legitimate c. Referent d. Expertise e. Coercive
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b
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When a customer purchases a DVD at a Best Buy electronics store, all of the following information flows in the supply chain are started EXCEPT Select one: a. the sale is transmitted to Best Buy's distribution center to adjust inventory data. b. the point-of-sale terminal records the sale and sends it to Best Buy's buyer. c. the purchase is added to the customer's purchasing habit records. d. Best Buy's buyer aggregates sales at all stores and uses the information to send a reorder to the manufacturer. e. the sales associate scans the UPC recording the sale.
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c
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Which of the following is a TRUE statement about distribution centers? Select one: a. They are appropriate for all retailers, from the largest to the smallest. b. They always involve a pull marketing strategy. c. Distribution center space is typically more expensive than retail space. d. They enable retailers to carry less merchandise in individual stores. e. They are the quickest way to get all products to retailers.
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d
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The basic motivating factor in designing supply chains is that Select one: a. the most powerful member of the supply chain always wins. b. each party wants something from the others. c. collaboration creates transactional relationships. d. retail floor salespeople need emotional support from management. e. the participants must create the best possible EDI system.
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b
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In a __________ distribution center, merchandise moves from vendors' trucks to retailers' delivery trucks in a matter of hours. Select one: a. vertical b. combination c. horizontal d. cross-docking e. traditional
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d
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TT Toys manufactures toys. The company recently started buying paint for its toys from a Chinese firm. This Chinese company is part of TT Toys' Select one: a. voluntary chain. b. CFPR. c. corporate vertical marketing system. d. distribution center. e. supply chain.
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e
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Because manufacturers with JIT systems produce merchandise closer to the time of sale, they can Select one: a. reduce inventories needed to satisfy retailers' demand. b. use exclusive geographic territories to centralize production. c. effectively eliminate the need for a dispatcher. d. organize cooperative agreements among competing manufacturers to reduce oversupply. e. replace independent supply chains with corporate supply chains.
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a
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Merchandise that arrives in the delivery truck ready to be sold is considered Select one: a. floor-ready. b. ahead of the curve. c. synthesized. d. quick-response packaged. e. lead time synchronized.
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a
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A__________ is a 13-digit code retailers can use to track inventory. Select one: a. EDI b. CFPR c. UPC d. ASN e. pick ticket
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c
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Getting merchandise floor-ready entails Select one: a. intensive cross-docking. b. vertical supply chain wholesaling. c. distributing and dispatching. d. selective checking. e. ticketing and marking.
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e
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If a firm declared that it wanted to develop a strategic relationship, but was unwilling to commit funds or any effort to make it succeed, there would be an obvious lack of Select one: a. common goals. b. a contractual arrangement. c. credible commitments. d. open communication. e. mutual trust.
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c
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In a corporate vertical marketing system, Select one: a. transaction selling is the norm, with the invisible hand guiding the overall functioning. b. there is no common ownership, and the dominant member has significant power to impose its ideas and objectives. c. conflict tends to be a major problem. d. independent firms join together formally to decide how the marketing channel will operate. e. participants—such as warehouses, transportation companies, and retail outlets—are typically owned by a parent company to ensure harmonious relations throughout the supply chain.
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e
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Each time a politician or celebrity writes a book, bookstores can expect at least some customers to want the book, but whether it will become a bestseller is less certain. The bookstore's primary inventory management challenge is Select one: a. whether to display the book at the checkout counter. b. how to get the author to sign copies of the book. c. having enough books to satisfy customer demands versus the cost of having the inventory. d. which other books to promote along with this book. e. whether to price the books in the distribution center or at the retail store.
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c
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Franchising involves aNo __________ vertical marketing system. Select one: a. corporate b. administered c. contractual d. conventional e. cooperative
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c
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Steven managed an auto parts store in the 1990s. At that time, stock-outs—failure to have the parts auto mechanics needed to do their work that day—increased the likelihood of the mechanics becoming customers of competing auto supply stores. To avoid this problem and keep his business customers, Steven most likely Select one: a. increased promotional outlays to overcome customer dissatisfaction. b. used exclusive geographic territories to reduce supply chain inefficiencies. c. canceled orders and shifted the business to competitors. d. stockpiled inventory, adding to the cost of providing auto parts. e. returned to traditional distribution center logistics.
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d
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A distribution center is typically operated by Select one: a. corporate-government joint ventures. b. the marketing department. c. electronic data interchange services. d. vertically integrated consumer networks. e. retailers, manufacturers, or distribution specialists.
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e
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________ power is based on getting a channel member to behave in a certain way because of a contractual agreement. a. Legitimate b. Coercive c. Expertise d. Referent e. Reward
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a
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In a corporate vertical marketing system, Select one: a. conflict tends to be a major problem. b. independent firms join together formally to decide how the marketing channel will operate. c. there is no common ownership, and the dominant member has significant power to impose its ideas and objectives. d. transaction selling is the norm, with the invisible hand guiding the overall functioning. e. participants—such as warehouses, transportation companies, and retail outlets—are typically owned by a parent company to ensure harmonious relations throughout the supply chain.
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e
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Which of the following is NOT one of the activities carried on in a distribution center? Select one: a. Coordinating outbound transportation b. Receiving, checking, storing, and cross-docking c. Coordinating inbound transportation d. Getting merchandise floor ready e. Distributing paychecks and paystubs for retail employees
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e
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Naomi knows she has to order her store's Christmas holiday merchandise in April to ensure delivery before the holiday season. Naomi is concerned with the supply chain management goal of Select one: a. minimizing system-wide costs. b. providing the right quantities. c. satisfying the service levels supply chain participants expect. d. providing products at the right locations. e. providing products at the right time.
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e
