Disney has potentially spread itself too thin in recent years. As a brand multiplier enterprise, Disney utilizes various means of operation to maximize profit by multiplying the Disney brand. However, this approach has led Disney to focus primarily on producing film and television products outside its core business. Unfortunately, this shift has also resulted in the commercialization of Disney's once artistic and happy culture.
Disney has implemented a strategy to effectively promote their movies at the box office by creating a Ministry that focuses on producing high-quality cartoons. They first release prints and videotapes of each movie as part of their initial marketing campaign. Then, they continue with product development, including the establishment of cartoon-themed theme parks, to enhance the overall experience for visitors. This strategy enables Disney to generate revenue from visitors who happily visit th
...e theme parks, constituting the second phase of their marketing efforts. In addition, Disney establishes Disney Stores worldwide and in the United States to sell branded products, resulting in revenue from sales as part of their third marketing initiative.
Disney is not stopping at just acquiring TV channels; they already possess cartoon movie channels, home entertainment channels, and have even purchased a news channel. It is customary for Americans to visit Disneyland to purchase Disney cartoons. The Disney company is composed of four main business areas: Entertainment, Media Network, Theme park, and Related customer products.
To ensure the accomplishment of all the aforementioned objectives, Disney may have taken extreme measures in recent years. This is due to the fact that the diverse cultures within different companies can potentially harm the overall cultural image of Disney
and the varying strategies employed by employees may lead to internal conflicts. Additionally, managing different departments incurs increasing costs, making it challenging to generate profits. The concept of diversification in the business industry is neutral and not always beneficial for a company. Judging from Disney's recent performance, it is difficult to assert that diversification is advantageous.
