Public Speaking Chapter 5 – Flashcards

Keeping the audience foremost in mind at every step of speech preparation and presentation.

A process in which speakers seek to create a bond with the audience by emphasizing common values, goals, and experiences.

The tendency of people to be concerned above all with their own values, beliefs, and wellbeing.

Creating an oversimplified image of a particular group of people, usually by assuming that all members of the group are alike.

Audience analysis that focuses on demographic factors: - Age - Gender - Religion - Sexual Orientation - Group membership - Racial, ethnic, or cultural background Two steps: 1. Identifying the general demographic features of your audience. 2. Gauging the importance of those features to a particular speaking situation.

Questions that offer a fixed choice between two or more alternatives.

Questions that require responses at fixed intervals along a scale of answers.

Questions that allow respondents to answer however they want.