Question 1

Today most major companies have a blog. (True or False)

Accepted Answer

True

Question 2

Desktop publishing made printing media more cost effective. (True or False)

Accepted Answer

True

Question 3

The +1 button on Google + functions exactly like the Facebook \"like\" button. (True or False)

Accepted Answer

False

Question 4

In order to access discounts and promotions from a company\'s Facebook Time, you must first.. a) like the page b) comment on the page c) share the page d) none of the above

Accepted Answer

a

Question 5

Information you list on your Facebook profile can be used by companies to market their goods and services (True or False)

Accepted Answer

True

Question 6

When does Google AdWords charge a company? a) when they sign up b) when their ad appears c) when a web user clicks on the ad d) when a web user makes a purchase

Accepted Answer

c

Question 7

From 1995 to 1997, the number of web users... a) doubled b) tripled c) quadrupled d) remained the sane

Accepted Answer

c

Question 8

Which tried and true marketing strategy dies social media leverage on mass scale? a) reciprocity b) scarcity c) live demos d) word of month

Accepted Answer

d

Question 9

SEO integrates what into web content in order to attract more visitors to a site? a) keywords b) calls of action c) images d) videos

Accepted Answer

a

Question 10

What made social media the most transformative development in marketing thus far? a) its ability to connect customers with one another b) its ability to increase brand visibility c) its ability to connect customers with the company in real-time d) its ability to generate revenue

Accepted Answer

c

Question 11

Up until fairly recently, what medium dominated the advertising and marketing industries? a) print media b) television c) radio d) social media

Accepted Answer

a

Question 12

In which decade did television begin to generate more advertising revenue than print and radio? a) 1940s b) 1950s c) 1960s d) 1970s

Accepted Answer

b

Question 13

Social media marketing began in the mid... a) 1970s b) 1980s c) 1990s d) 2000s

Accepted Answer

c

Question 14

For what primary reason do marketers cover the Google+ +1 button above all other social media marketing strategies? a) it gives them the access to their prospects\' personal information b) it doubles as a search engine optimal tool c) they generate income every time the button is clicked d) it initiates a Google+ hangout

Accepted Answer

b

Question 15

Google AdWords was the first Pay-per-Click provider. (True or False)

Accepted Answer

True

Question 16

Initially, the people a company should follow on Twitter are those who... a) have many followers b) will likely follow them back c) are in a related industry d) will be potential customers

Accepted Answer

c

Question 17

Pins on Pinterest can be linked to... a) your blog b) your website c) other social media accounts d) all of the above

Accepted Answer

d

Question 18

In the about section of a product Facebook page, you can include... a) a video b) a sideshow c) a link to your blog d) a webinar

Accepted Answer

c

Question 19

Social media marketing primarily seeks to enhance what aspect of a product? a) its visibly b) its popularity c) its price point d) its customer reviews

Accepted Answer

b

Question 20

To attract new followers on Twitter, companies should focus most on.. a) choosing a catch handle b) writing a compelling bio c) drafting clever tweets d) using popular hashtags

Accepted Answer

d

Question 21

In order to be effective, tweets should be consistent. (True or False)

Accepted Answer

True

Question 22

What academic and professional field is very closely related to marketing? a) education b) technology c) psychology d) history

Accepted Answer

c

Question 23

What element of Pinterest can help potential followers learn more about your product and company) a) an introductory pinboard  b) relevant pins c) a compelling description d) detailed captions

Accepted Answer

c

Question 24

Using promoted tweets is a good way to market a new product. (True or False)

Accepted Answer

False

Question 25

All of the following are major influences on a person\'s decision to produce a product except ... a) how useful is it b) how popular is it c) where was it manufactured d) how it makes a person feel

Accepted Answer

c

Question 26

Before you begin posting images and status updates for their Facebook product page, companies should first... a) like their own page b) create a marketing strategy c) write a blog post announcing the page d) submit a press release announcing the page

Accepted Answer

b

Question 27

Companies should be sure to follow everyone on Twitter who is following them. (True or False)

Accepted Answer

False

Question 28

Facebook product pages come with unique web addresses. (True or False)

Accepted Answer

True

Question 29

It is possible to build a following on Twitter with zero financial investment. (True or False)

Accepted Answer

True

Question 30

In order to bale a good marketer, you must understand people\'s... a) emotions b) motives c) thought process d) all of the above

Accepted Answer

d

Question 31

Before posting a question on LinkedIn, it\'s a good idea to... a) read all the other questions posted b) Google the question first c) search for a duplicate question d) ask your teacher the question

Accepted Answer

c

Question 32

It\'s not likely that industry experts will respond to a question posted by a student. (True or False)

Accepted Answer

False

Question 33

How long does it take for content posted to your subscribed sites to appear on Google Reader? a) a few minutes b) a few hours c) one day d) it happens instantly

Accepted Answer

d

Question 34

Following everyone Twitter recommends is a good way to make it an educational platform. (True or False)

Accepted Answer

False

Question 35

What types of people can you learn from on Twitter? a) only professionals b) only industry experts c) only fellow students d) anyone interested in the topic

Accepted Answer

d

Question 36

The best accounts to follow on Twitter are promoted accounts. (True or False)

Accepted Answer

False

Question 37

In order to gain anything educational from Twitter you must... a) limit the number of people you follow b) use it in tandem with another social media platform c) follow academic professors for various universities d) know which hashtags to use in order to join a conversation m

Accepted Answer

d

Question 38

The best way to clear your Reader is to... a) delete each post manually b) delete some of your subscriptions c) mark all posts as \"read\" d) star the items you want to read later

Accepted Answer

c

Question 39

Teachers are increasingly shying away from using Facebook as an educational tool. (True or False)

Accepted Answer

False

Question 40

Only premium members can create groups on LinkedIn. (True or False)

Accepted Answer

False

Question 41

What social media platform is most useful for learning about the industry you wish to one-day work in? a) Facebook b) Google+ c) Twitter d) LinkedIn

Accepted Answer

d

Question 42

LinkedIn members who frequently contribute to the Answers section of the platform earn... a) money b) expertise points c) premium membership status d) all of the above

Accepted Answer

b

Question 43

Even elementary school students can benefit from the educational aspects of LinkedIn. (True or False)

Accepted Answer

False

Question 44

When attempting to learn more about a specific topic, what is the best way to find the right people to follow on Twitter? a) use the right hashtag in your tweets b) post a message inviting people to follow you c) use the search engine d) all of the above

Accepted Answer

c

Question 45

Educational content on the internet is... a) limited b) nonexistent c) potentially overwhelming d) impossible to organize

Accepted Answer

c

Question 46

It is possible to find job leads on Facebook. (True or False)

Accepted Answer

True

Question 47

The majority of American workers who regularly participate in social networking believe that it is acceptable to \"friend\" a client on a social media. (True or False)

Accepted Answer

True

Question 48

Which of the following is the best way to keep up with trends in your industry? a) read the newspaper b) watch the news c) conduct scholarly research  d) use social media

Accepted Answer

d

Question 49

LinkedIn users can locate contacts by.... a) entering their email accounts b) uploading their resumes c) searching the site by name d) all of the above

Accepted Answer

d

Question 50

Companies are more likely to post job opening on Facebook than on Twitter. (True or False)

Accepted Answer

False

Question 51

To be sure that you receive information regarding relevant job leads on Twitter, it\'s avoid idea to... a) peruse the \"Jobs\" category  b) follow companies in your field c) send direct messages to recruiters d) tweet about your job search

Accepted Answer

b

Question 52

More people use Twitter to... a) communicate privately b) socialize c) broadcast public messages  d) send direct messages

Accepted Answer

c

Question 53

Networking was a lot more difficult before... a) the telephone b) email c) the internet d) the social media revolution

Accepted Answer

d

Question 54

Whether or not you \"friend\" a client on social media should depend on... a) the relationship you have with the client b) how much the client pays you c) how you use that social media network d) whether or not you share mutual friends with that client

Accepted Answer

c

Question 55

You must have an Apple device to use Google+ hangouts. (True or False)

Accepted Answer

False

Question 56

Posting job leads on social media sites decreases the average companies recruiting cost by about... a) 10% b) 30% c) 50% d) 80%

Accepted Answer

c

Question 57

People following your Twitter followers will see your tweets in their newsfeed as soon as you followers... a) send you a direct message b) retweet you c) begin to follow you d) all of the above

Accepted Answer

b

Question 58

Once you select a job lead on LinkedIn, a recruiter from the company will automatically contact you. (True or False)

Accepted Answer

False

Question 59

By selecting \"Students and Recent Grads\" from the \"Jobs\' menu, you can browse... a) internships  b) work studies c) research projects  d) entry-level jobs

Accepted Answer

d

Question 60

It\'s more important than ever to remain knowledgeable about your industry primarily because... a) competition for jobs is fierce b) technology is causing industries to change at rapid pace c) to avoid being laid off in our volatile job market d) more opportunities will be made available to you

Accepted Answer

b

Question 61

Why should professionals create personal brands for themselves? a) to better represent the company they work for b) to impress their colleagues c) to remain gainfully employed  d) all of the above

Accepted Answer

c

Question 62

It\'s ok to share personal information on Facebook with potential clients. (True or False)

Accepted Answer

False

Question 63

What should you tweet about? a) you academic history  b) the career field you plan to pursue c) politics d) anything that comes to mind

Accepted Answer

b

Question 64

Your blog should include both a Facebook and Twitter button. (True or False)

Accepted Answer

True

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