Marketing II – Flashcards

the process of continually collecting information about the external marketing environment to identify and interpret potential trends

Attainment of organizational objectives by predicting and influencing the competitive, political-legal, economic, technological, and social-cultural environments.

Partnership in which two or more companies combine resources and captial to create competitive advanteges in a new market

Interactive process that occurs in the marketplace among markerts of directly competitive products, markerts of products that can be substituted for one another, and markerters competing for teh consumer purchasing

Market structure in which a single seller dominated trade in a good or service for which buyers can find no close substitutes.

Laws designed to prevent restraints on trade such as business monopolies

Market structure in which relatively few sellers compete adn where high start up costs form barriers to keep out new competitors

Methods through which a firm deals with its competitive environment

strategy of developing and distributing goods and services more quickly than competitors

Component of the marketing environment consisting of laws and their interpretations that require firms to operate under competitive conditions and to protect consumer rights.

The sum total of the value of all the goods and services produced in a nation.

Factors that influence consumer buying power and marketing strategies, including stage of the business cycle, inflation and deflation, unemployment, income, and resource availability.

Pattern of strages in the level of economic activity: prosperity, recession, depression, and recovery

Rising prices caused by some combination of excess consumer demands and increases in teh costs of one or more factors of production

Proportions of people in teh economy actively seeking work that do not have jobs

Money avaiable to spend after buying necessities such as food, clothing, and housing

process of reducing consumer demand for a good or service to a level that the firm can supply

Application to marketing of knoledge base on discoveries in science inventions, and innovations

A phone connection throught a personal computer with any type of bradband internet connections

Component of the marketing environment consisting o fthe relationship between the markerts, society, and culture

Social force within the environment that aids and protects the consumer by exerting legal, moral, and economic pressures on business and government

List of legitimate consumer expectations suggested by Presedent John F. Kennedy

Markets standards of conduct and moral values

Marketing philosophies, policiesl, procedures, and actions that have the enhancement of society's welfare as a primary objective.

Production, promotion, and relcamation of environmentally sensitive products.

Strategic process of creating, distributing, promoting and pricing goods adn servies to a target marekt over the internet or throught digital tools.

Buyers- seller communications in which the customer controls the amount and types of information received from a marketer throught such channels as the internet and virtually realtiy Kiosks

Sight designed to increase a firm visibiltiy promote its over vueing and provide information to interested parites

Site who mian purpoe is to incrase purchases by visitors

Use of the Internet for business transactions between organiations

Use fo the internet by organizations to solicit bids and purchse goods and services from suppliers.

Selling dierctly to consumers over the internet

Company web sites that sell products ot customers

File that holds items the online shopper chosen to buy

Software programs that allows online shoppers to compare the price of a particular product offered by several online retailers

Technology that secures a web site by encrypting information adn providing authentication

Electronic identification that allows legal constracts such as home mortgages and insurance policies to be executed online

Electronic barrier between a companys internal network and the internet that limits access into and out of the network

Hight tech scam that uses authentic looking e-mail or pop-up messages to get unsuspecting victims to reveal personal information

Scam tha tcollects personal information throught voice responce systems; stands fro voice phising

Conflicts among manufactures, wholesalers, and retailers

Popular name for junk Email

internet forum that allows users to post and read messages on a specific topics

short for web log an online journa for an individual or organization

Web page anyone can edit

Onlein audio or video file that can be downloded to othe rdigital devices

strip message placed in high visibility areas of frequently visted websights

Separeate window that pops up with an advertising message

Brif markeing message tha tappears before expeced vidoe content

Tiny interactive applications tha tinternet users can copy and add to their own pages to play music, video, or sldie shows

Paying search engines such as Google, a fee to make sure that companys listin gappears toward the top fo the search results

Consumers who use the internet as a tool to aid them at brick and mortar retailers.

percentage of people presented with a banner ad who click on it

percentage of visitors to a web site who makes a purchase

Amount of users spend on sites