Marketing Chapter 6 – Flashcards

processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services; also includes factors that influence purchase decisions and product use

a five-step process used by consumers when buying goods and services

result of an imbalance between actual and desired states

the way a consumer goes about addressing a need

any unit of input affecting one or more of the five senses: sight, smell, taste, and touch

the process of recalling past information stored in the memory

the process of seeking information in the outside environment

a product information source that is not associated with advertising or promotion

a product information source that originates with marketers promoting the product

a group of brands, resulting from an information search, from which a buyer can choose

a well-known and respected brand name from one product category is extended into other product categories

inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions

the amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behavior

the type of decision making exhibited by consumers buying frequently purchased, low-cost goods and services; requires little search and decision time

the type of decision making that requires a moderate amount of time for gathering information and deliberating about an unfamiliar brand in a familiar product category

the most complex type of consumer decision making, used when buying an unfamiliar, expensive product or an infrequently bought item; requires use of several criteria for evaluating options and much time for seeking information

the set of values, norms, attitudes, and other meaningful symbols that shape human behavior, and the artifacts, or products, of that behavior as they are transmitted from one generation to the next

the enduring believe that a specific mode of conduct is personally or socially preferable to another mode of conduct

a homogenous group of people who share elements of the overall culture as well as unique elements of their own group

a group of people in a society who are considered nearly equal in status or community esteem, who regularly socialize among themselves both formally and informally, and who share behavioral norms

a group in society that influences an individual's purchasing behavior

a reference group with which people interact regularly in an informal, face-to-face manner, such as family, friends, or fellow employees

a reference group with which people associate less consistently and more formally than a primary membership group, such as a club, professional group, or religious group

a group that someone would like to join

a value or attitude deemed acceptable by a group

a group with which an individual does not want to associate

an individual who influences the opinions of others

a blog in which a company pays a blogger to say things about a good or service

when bloggers do not disclose that they were paid to promote a product

how cultural values and norms are passed down to children

a way of organizing and grouping the consistencies of an individual's reactions to situations

how consumers perceive themselves in terms of attitudes, perception, beliefs, and self-evaluations

the way an individual would like to be

the way an individual actually perceives himself or herself

the extent to which consumers use their current situation to guide their social behavior

a mode of living as identified by a person's activities, interests, and opinions

the process by which people select, organize, and interpret stimuli into a meaningful and coherent picture

the process whereby a consumer notices certain stimuli and ignores others

a process whereby a consumer remembers only that information that supports his or her personal beliefs

a driving force that causes a person to take action to satisfy specific needs

a method of classifying human needs and motivations into five categories in ascending order of importance: psychological, safety, social, esteem, and self-actualization

a process that creates changes in behavior, immediate or expected, through experience and practice

a form of leaning that occurs when one response is extended to a second stimulus similar to the first

a learned ability to differentiate among similar products

an organized pattern of knowledge that an individual holds as true about his or her world

a learned tendency to respond consistently toward a given object