Marketing Chapter 16 (Exam 4) – Flashcards
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In terms of media richness, social media rated highest in media richness are
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web pages that include animations.
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Which of the following statements about traditional and social media is most accurate?
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It is hard to discern the expertise and credibility of many creators of social media sites.
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Which performance measure for social media is likely to be used by sophisticated advertisers who want to pay only for success?
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cost per action
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Which of the following reflects the convergence of real and digital worlds?
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the use of a location-based app on GPS-enabled smartphones, which automatically sends an e-mail alert about a sale at a nearby store
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Which of the following is seen by consumers as the negative side of the convergence of real and digital worlds?
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eroding privacy
