ADV 3008 Exam 3 UF – Flashcards

The thinkers who make decisions based on intuition, values, and ethical judgement are ___ thinkers.

Define brainstorming.

What is the "copywriter" responsible for?

What is the "art director" responsible for?

What is the "creative director" responsible for?

What is the order of the 5 steps in the creative pyramid?

The creatives examine the information they have and review the creative brief when they take on the role of the ___.

What does the color red symbolize?

What does the color brown symbolize?

What does the color green symbolize?

Define information graphics.

The role in the creative process when the creative evaluate the value of their big ideas and decide whether to implement, modify, or discard them is the role of the ___.

What is the order of the 5 steps in the advertising pyramid?

True or False: The creative process does not follow a disciplined approach.

In the creative process, the ___ carries the concept into action.

How does a metaphor prove helpful in the context of an integrated marketing communications (IMC) strategy?

The creative team's guide for writing and producing a campaign is called the creative ___.

What is the purpose of action (the last stage of the creative pyramid)?

Who is the creator of the four-step creative model consisting of four imaginary roles?

A simple description and explanation of a campaign's overall creative approach with three components: what the campaign says, how it says it, and why is called the ___ ___.

A model that can help the creative team convert the advertising strategy and the big idea into the actual physical ad or commercial is the ___ ___.

How does an advertisement with a negatively originated motive become informational?

While developing the big idea, the process of creating a mental picture of the message is called ___.

After gaining clear knowledge about the direction the message should take, a ___ gives it life.

The step-by-step procedure used to discover original ideas and reorganizing existing concepts in new ways is termed as the ___ ___.

Identify a situation when a sexually provocative advertisement becomes counterproductive for the advertiser.

In the technical component of the message strategy, specific requirements such as addresses, logos, and slogans are called ___.

The ad campaign is emotional and metaphorical. What is the thinking style of the creative team here?

Phonetica, a new mobile brand, promises the use of advanced technology in its latest phones. Phonetica's ads include its brand name in bold, visuals of its products, and comparison charts to show the advanced technology used. Identify how support is found in Phonetica ads.

The act or process of managing the visual presentation of the message is termed as ___ ___.

Concepts like reason and consistency constitute ___ thinking.

True or False: If the message strategy does not conform to the strategy outlined in the creative brief, it will probably be rejected.

Identify a feature of a good punchline.

When an advertisement is directed at the consumer's practical, functional need for the product or service, it is said to have a(n) ___ appeal.

A positive belief that good information is available and that one has the skills to find and use it is termed as ___.

If an individual tends to fragment concepts into components and to analyze situations to discover the one best solution, his or her thinking style is ___.

The process of allowing each new idea an opportunity to stimulate another is termed as ___ by the psychologists.

What is the objective set by the Michael Conrad's rating scale to create world-class campaigns?

What is the role of a value-based thinker in a fact-based campaign?

Which is the step that begins right after the creative department concludes the process of developing an integrated marketing communication (IMC) strategy?

Max Weber proposed people think in two ways: a qualitative intuitive, value based manner and a ___, ___, ___.

Define an objective statement.

How does a creative incubate a concept?

Identify what the creatives do to ensure that their creative juices keep flowing.

Short-term emotional descriptions of the advertising strategy are called ___ statements.

According to Von Oech, how can elimination be used for manipulating ideas>

True or False: An advertisement that resonates never fails to increase its sales amongst the target audience.

An ad campaign for a leading clothes store features a lady in sophisticated clothes with her face covered. The ad states, "Watch this space to see the pretty face." The ad is in the ___ level of the creative pyramid.

Identify a rational appeal from the list of integrated marketing communications (IMC) appeals.

Identify a factor that affects the attention of an individual that is beyond the creatives' control.

Crafts Inc., a leading retailer of office supplies, focuses mainly on getting bulk orders from companies that operate near its store. Its clientele also includes students who don't spend much for such products. The students are ___.

Laila, an HR manager of a leading advertising company, wanted ideas for a new campaign she was working on. She invited a few of the top players in the organization for a brainstorming session. To save time, Laila recorded only the ideas that she thought was viable at the moment. Identify the mistake in her process.

Identify the concluding step in the process of developing an integrated marketing communications (IMC) strategy.

Long-term descriptions of the enduring values of the brand, things that give the product bran equity, are called ___ statements.

Natura, a cosmetic brand, has just introduced a new soap in the market. It initially showcased the product in an ad with catchy tag lines and images. Going further, Natura let out the results of a comparative study conducted on users of its soap and the market leader soap to show that Natura has better results. At which level in the creative pyramid does this ad place Natura soap.

What does Von Oech mean when he states "shift your focus" as a technique for better ideas in brainstorming.

Black type and line art pasted in place on a piece of white art board with overlay sheets with an indication of the hue and positioning of color is called ___.

Which is the two-column list containing names and dialogue used by radios?

What are the responsibilities of the Art Director?

What are the responsibilities of the Web Designer?

What are the responsibilities of the Graphic Designer?

What are the responsibilities of the Production Artist?

What are the responsibilities of the Illustrator?

What are the responsibilities of the Photographer?

Rank the three main aspects of a print ad in order of how they are most frequently spotted by a prospect.

How can creatives ensure that a headline gains attention for the correct reasons?

Commercials that dramatize real-life situations are referred to as ___ ___ ___.

What does a circus layout look like?

What does a frame layout look like?

What does a copy-heavy layout look like?

Identify the type of commercial which is unique for its use of cartoons and puppet characters with computer-generated graphics.

A film strip of the sketches in a storyboard, accompanied by the audio portion of the commercial synchronized on tape, that supplements the storyboard is called a(n) ___.

True or False: All the people employed in commercial art perform the same set of tasks.

An overall orderly arrangement of all the format elements of an ad: visual(s), headline, subheads, body copy, slogan, seal, logo, and signature is termed as ___.

Identify the feature of a command headline.

What is the main feature of a news headline?

What is the mean feature of a question headline?

What is the main feature of a provocative headline?

When a straight announcement is woven into a show or tailored to the style of a given program, it is called ___ ___.

Burson-Marsteller, a large New York public relations firm, refers to the opinion leaders in the United States as ___.

What category of information do the creatives need to answer the question, "Who introduced the product"?

What category of information do the creatives need to answer the question, "What is the market share of the product"?

What category of information do the creatives need to answer the question, "Is it a necessity product"?

What category of information do the creatives need to answer the question, "What is the product's trade name"?

What category of information do the creatives need to answer the question, "Which medium is suitable for the chosen research method"?

What category of information do the creatives need to answer the question, "What is the average use span of the product"?

What category of information do the creatives need to answer the question, "Does the product have any advantages over other products in the market"?

What category of information do the creatives need to answer the question, "How frequently is the product bought"?

A visual image representing some idea or thing is called a(n) ___.

What is the use of a mnemonic device?

What is the role of the "donut" in a jingle?

What is the role of the "hook" in a jingle?

A ___ is used by an art director to turn the video portion of a TV commercial script into real images.

True or False: Translating one overall campaign into each language is the best and accepted form of international campaign.

___ ___ is used by the copywriter with any copy style, to enhance attention, interest, and memorability by using puns, alliteration, assonance, and rhymes.

The ___ is interspersed in the interior paragraphs and helps the consumers make the buying decisions early.

What kind of work does an illustrator do?

What kind of work does a photographer do?

A subhead above the headline is called a(n) ___.

The complete sales story is present in the ___ of an advertisement.

Identify an effective method for ensuring a smooth approval process.

The ___ ___ is a detailed, written description of the personalities of characters to be used in a television campaign.

Identify the level of the creative pyramid to which the subhead of a campaign typically corresponds.

The headline which promises the audience that experiencing the utility of the product or service will be rewarding is the ___ headline.

Identify a feature of the comprehensive layout.

True or False: Research shows that readership dips for ads that have more than 50 words.

True or False: A demonstration commercial can be done only through television.

What is the role of the copywriter in creating a television copy?

What is the nature of the mechanical produced in the production phase.

What is the use of a thumbnail?

What is the unique feature of a presenter commercial?

Identify a true statement about digital media.

Identify a true statement regarding a rough layout.

Identify a feature of the dummy.

Define an optical center.

What is the basis of a storyboard rough?

Unlike seals that are awarded to an advertiser's product by external authorities, ___ are special designs of the advertiser's product name.

A new range of energy drinks showcases a bunch of young, lively people playing and having fun on the beach. In this instance, by giving emphasis to the user and not the product, the advertisers are using a(n) ___ advertising.

How the art director and graphic artist choose and structure the artistic elements of an ad is referred to as ___.

In a true form of a(n) ___ advertisement, the effectiveness of a product is vouched for by a satisfied user.

In an advertisement, the words that will be read first and are situated to draw the most attention are ___.

Identify the standard ad layout used traditionally for the ads that score the highest recall.

Identify a basic purpose for the slogan of a campaign.

Featuring a recipe ad that shows how to use a product in a new way ___.

Identify a basic rule in using translators.

___ are best suited to be advertised with the straight-sell style of body copy.

How does a designer set a style?

What is the most important consideration for copywriters and creative directors in the international markets?

True or False: As a design element, the headline area should normally fill 40 to 50 percent of the advertisement.

In a rough layout, an artist's drawing is ___.

True or False: Storyboard roughs are film strips of the sketches accompanied by the audio portion of the commercial synchronized on tape.

___ is the additional process required to create a continuous-tone photograph or other illustration requiring gradations in tone on an orthographic film or plate.

The central "switchboard" that the director and sound engineer work at for controlling the sounds and channeling them to the appropriate recording devices is called a(n) ___.

The planning phase of creating a Web site begins with a(n) ___.

A series of four very thin sheets of plastic pressed together is used in the ___ proof.

What are writing papers used for?

What are text papers used for?

What are cover papers used for?

What is the sequence of the process of recording and controlling music for a TV commercial?

The printer makes a plate from the base art and one from each overlay in the ___ phase of the print production process.

The ___ offers the best control for scenes requiring large amounts of space, scenery, and the full effect of outdoor lighting.

What activity is done in the design phase of Chris McConnell's Web site production model?

What activity is done in the coding phase of Chris McConnell's Web site production model?

What activity is done in the launch phase of Chris McConnell's Web site production model?

What activity is done in the maintain phase of Chris McConnell's Web site production model?

An ad's ___ is affected by typefaces.

A single ink premixed according to a formula and given specific color number is called a ___ ___.

What is the "formula" for the line are printing principle?

What is the "formula" for the halftones printing principle?

What is the least expensive way of creating visuals?

Advertisers use the ___ technique to portray people and things in lifelike, everyday situations.

A process through which the various layers of line art and halftones are converted to film negatives, which are carefully mounted together in perfect registration is known as ___.

What kind of mood does intense light create?

What kind of mood does warmer light create?

A proof that is created by shining light through the negatives and exposing a light-sensitive paper that turns from white to blue is a ___.

What characteristic does a display type have?

What characteristic does a text type have?

In the CYMK printing process, K stands for ___.

The accessory of a camera which allows the camera to se a spokesperson through the back of a two-way mirror while he or she reads moving text reflected off the front is called a ___.

In a television commercial, the responsibility for completing the job on schedule and within budget lies with the ___.

What is the technique of leading?

What is the technique of kerning?

Four separate halftone negatives make a set of four-color plates. The resulting negatives appear in black and white and the set is called the ___ ___.

___is part of the production phase of the print production process.

In the preproduction phase, to minimize costs for the advertisers, the producer must first ___.

The duplicates made from the master take sent to the radio stations for broadcast are called ___.

Where the edge of one color or shade overlaps its neighbor by a fraction of an inch to make sure the white paper underneath does not show through, a ___ occurs.

What activities occur in the mixed interlock stage of the postproduction of a TV commercial?

What activities occur in the answer print stage of the post production of a TV commercial?

What activities occur in the dupes stage of the post production of a TV commercial?

Identify a traditional animation technique.

Why do many small local and regional advertisers use prerecorded music available in studios?

The process used for printing an advertisement in full color is the ___ ___.

True or False: A complex hierarchy of decision makers, approvers, and lawyers can act as a budget buster in advertising production.

Web site blueprint, a visual guide that specifies the arrangement of the elements on the page, is called a(n) ___.

What service does the engraver provide?

What service does the prepress graphic service provide?

Rehearsals are important in the preproduction phase as ___.

True or False: Proofs of the production art are carefully inspected only for misspellings.

___ art is the art where the printer needs to have layers of art that can be produced individually, and the total image is then constructed as each layer is printed over the previous one.

Identify an important feature of a viral video.

Identify the drawback of shooting at a location.

The ___ needs to verify the quality of the work at various stages of the print production process.

When checking proofs, colors, type, or visuals that run all the way to the edge of the page are called ___.

A motion picture photographer is called a(n) ___.

Identify an important function of a radio producer in the preproduction phase of a radio commercial.

During press run, the press is started and stopped a few times to ___.

When does preproduction begin?

Production managers translate the rough or comprehensive design into a final assembly of black-and-white artwork called a ___.

A complete assortment of capitals, small capitals, lowercase letters, numerals, and punctuation marks for a particular typeface and size is referred to as a ___.

Identify an end result of electronic production.

A radio session is recorded in a ___.

Radio commercials are called ___.

What happens at the work print stage?

___ selects a studio for the radio commercial recording and a director for it.

The ___ decides the closing date for each step of the print production phase.

In a TV commercial production process, how are special effects like moving titles done?

In the finishing stage, the subcontractor may enhance the final printed piece by ___.

Which is the least expensive electronic medium to produce?

___ is part of the production phase of the print production process.

Design, a leading advertising company, has a deadline of six weeks f or its latest campaign. The production team spends five weeks on forming a creative brief and one week for all the other activities. The final product lacked coherence. Identify the is take made by the producer.

Historically, the audiences were ___, while traditional media were content creators.

The ability to transmit multiple signals simultaneously on one data line is called ___.

Clicking on the ___ on a Web page sends users to an advertiser's site or a buffer page.

Computers that are a part of the Internet communicate with each other through the use of ___, which are common rules that guide the transfer and exchange of information.

Unlike a commerce site, a corporate site gives information about the ___.

___ ___ are displays that can be easily created with HTML and linked to all kinds of content.

For a company to benefit from search-based ad programs, they must have Web sites that convert their ___.

The ability to track people's behavior on the Internet is known as ___ ___.

One of the drawbacks of the Internet is that it ___.

Web sites that allow people to type a word or a phrase into a text box and then quickly receive a listing of information are called

The number of clicks on an advertisement divided by the number of advertisement impressions is called the ___ ___.

On-demand programming would not be possible without a ___.

The Web pages and other media of a Web site are stored on ___.

Unlike on the Internet, time and space in traditional media are ___.

___ involves corporations promoting entire sections of a publisher's Web page or promoting single events for a limited period of time.

___ ___ are contained in an area on a Google search results page and are not organic in nature.

Today, people are able to participate in a media revolution because of the incredible achievements in ___ technology.

___ ___ allows viewers to interact with content on the television screen.

Targeting consumers on the Internet is a very ___ process.

The content and experience that the carrier made available to their users when they loaded a Web browser on their phones is referred to as the ___.

The term used to describe direct links to deeper areas of a Web site that advertising drives consumers to beyond the homepage is a ___.

A(n) ___ pools together hundreds or even thousand of Web pages and facilitates advertising on these pages.

The ability to specifically ___ an audience in a way that is virtually impossible in traditional media is the real marketing power of the Internet.

Small versions of a banner that often look like an icon and usually provide a link to an advertiser's landing page are called ___.

Traditionally, ___ have been used to deliver media content.

___ offer free advertising opportunities because they are typically supported by ad banners of other advertisers.

In an ___ ___ ___, publishers charge the advertisers a percentage of the transaction cost.

The Internet's ___ is one of the greatest draws of the Internet from a marketer's point of view.

True or False: Before the introduction of the radio and the television, marketers had to sell their products by making an appeal to the consumer directly.

A(n) ___ is defined by the Interactive Advertising Bureau as an opportunity to deliver an advertising element to a Web site visitor.

___ is electronic junk mail.

Marketing insights such as the number of times users call for an advertisement, time of day, type of browsers they use, and the time of their last visit are delivered to marketers through the use of ___.

The most effective means for generating inquires and leads and for closing a sale is ___.

The Internet offers the same qualities of television advertising, like sight, sound, and motion, to a highly targeted audience, at prices ___ those of television.

Unlike a centralized network,a distributed network is characterized by ___.

True or False: Every time an individual steps into the Internet, some computer may be watching the steps of that person.

Wikipedia, an online encyclopedia, in which anyone can create an entry, which in turn can be edited by someone else, is a prime example of ___.

The Superstitial makes use of a(n) ___ technology that enables an advertisement to avoid tying up bandwidth when the user needs it.

The interstitial is a type of ___ advertisement.

The Internet can be best described as a ___ medium.

When a user opens a(n) ___, the e-mail client automatically calls up the Internet connection and launches an HTML page in the e-mail window.

The ranking of sponsored listings in Google's AdWords program is directly dependent on the ___.

For advertisers, the ___ is typically singular in focus and delivers on the current advertising message.

Google uses an algorithm called ___ that analyzes the relationships and links of Web sites to rank them.

___ helped Web sites like Amazon.com and Hotmail reach unexpected heights in a short time span, even with a low marketing budget.

The mobile phone business and the way consumers interact with their phones have been revolutionized by the introduction of the ___.

The first step toward convenient interactivity was the ___ which had a major impact on commercial viewership.

A major factor that has enabled on-demand viewing has been the ability of content owners to deliver content to multiple places ___.

___ are jumbo full-color transparencies backlighted by fluorescent tubes that run the length of a bus.

30-sheet posters that are ready-made and available in any quantity, often featuring the work of first-class artists, are called ___ ___.

___ ___ ___ that give the exact location of particular boards using satellite technology are used by outdoor advertising companies.

The ___ involves input from five major groups: consumers, manufacturers, marketing intermediaries, consumer advocacy groups, and government agencies.

___ are the outdoor advertising companies that own and maintain outdoor advertising structures.

A reason for cinema advertising becoming more attractive to marketers is that ___.

A(n) ___ ___ in outdoor advertising means that one card will appear in each vehicle in the system.

___ is the basic unit of sale for outdoor advertising like billboards or posters.

___ encompasses the physical appearance of a container and includes design, color, shape, labeling, and materials.

___ are printed on high-grade cardboard and often varnished for weather resistance.

A promotional product that is distributed free as part of a marketing communications program, as defined by the Promotional Products Association International (PPAI), is referred to as ___ ___.

The ___ is a cross between traditional billboards and transit advertising.

The ___ is placed above the seats and luggage area in a wall rack for advertising.

The atmosphere at trade-show booths and exhibits should be ___.

Advertisers who advertise at bus shelters and on the back of bus-stop seats are using ___.

___ are used to offer special advertising forms such as floor displays, island showcases, illuminated cars, dioramas, and clocks with special lighting and moving messages in major train and airline terminals.

Planning of trade shows pivots on the ___.

The only place where an advertiser can meet a company's major international prospect at the same time is at a ___.

The ___ is most important in Yellow Pages advertisements.

Unlike the simple procedures required to get an advertising specialty, getting a ___ requires recipients to buy a product, send a coupon, witness a demonstration, or perform another action that is advantageous to the advertiser.

___ are designed specifically to help bring customer eyeball-to-eyeball with the product, often at the point of sale or close to it.

Marketers build traffic for a trade-show booth or exhibit through ___.

Advertisers that want more saturation should ___.

The ___ aspect of packaging makes it attractive and creates an immediate relationship with the customer, influences in-store shopping decisions, helps set the product apart from competitors, and informs the customers of the product's features and benefits.

___ refers to a company having its product written into a movie or program by paying a fee.

___ are mounted on a board with a total surface of 12 by 25 feet and usually change every 30 days.

While junior posters are small in size, ___ are giant electronic signs that incorporate movement, color, and flashy graphics to grab attention in high-traffic areas.

Producing environmentally safe packaging causes the cost of the marketer's materials to ___.

Companies have capitalized on advertising using ATM technology by printing retailer coupons on the back of ___.

An extensive review of more than 60 factors is required for budgeting for ___.

Advertisers find that large ___ work best where traffic is heavy and visibility is good.

Experts in package engineering, graphic artists, label producers, and package warehousing companies are part of the ___ of packaging.

The message on ___ is first printed at a lithography or screen plant on large sheets of paper, and then mounted by hand on the panel.

Billboards are referred to as the last mass medium because they ___.

___ have made transit advertising more attractive to national advertisers.

The most common out-of-home media are ___, which promote goods and services on the property where they are located.

A trade-show booth's primary goal is to ___.

Wrappers, cartons, bottles, jars, and pallets constructed from different materials like paper, steel, wood, and metal foils are different forms of ___.

The ___ of the transit system is the reason for varying rates in transit advertising.

Plant operators, in addition to leasing or buying suitable properties, acquiring legal permits, and erecting outdoor advertising structures, also ___.

Because packaging that requires exact folding and fitting creates excessive assembly costs, a package's design should ___.

True or False: A package designer has to consider what consumers regard as prestigious when designing a product's package.

The ___ aspects of packaging reduce the costly effects of damage, pilferage, and spoilage.

Since color is very important for readability, painted displays are normally lighted and are repainted ___.

While product packaging is an example of exhibitive media, ___ are a part of supplementary media.

A category of out-of-home media that includes bus and taxicab advertising as well as posters on transit shelters, terminals, and subways is ___.

Advertisements in Yellow Pages attract more attention if they are ___.

The ability of technology to ___ is limited by flaws in social technology.

A blog that contains brief entries about the daily activities of an individual or a company is called a ___.

Most companies agree that success in social media is ___.

Any site, tool, application, or the like can feed and extract information from Twitter in accordance with how the user has granted permissions by using Twitter's open ___ ___ ___.

The population segment that sees the highest social media usage consists of individuals ___.

Companies allow users to sign up for newsletters, and then take those names and ___ to them on an ongoing basis until they opted out of the communications.

Companies that are not on the same level of ___ as social media platforms are posed with the question of whether they should walk away from social media as a viable marketing tactic.

The measurement and analysis of user-generated content (UGC) is called ___ ___.

___ is an example of a forum.

Unlike social bookmarking Web sites, ___ ___ Web sites are those where people congregate based on some shared interest.

The fact that any kind of displeasure can be ___ is the hardest part of advertising in social media platforms.

A consumer who is engaged with the brand in a give-and-take conversation is likely to perceive it as being less ___.

Marketers gain information about a target audience's perception of a brand by using ___ ___ tools.

Compared to traditional media, social media is ___.

All ___ ___ are as much technology as they are media and can take on many different forms, including magazines, forums, weblog, social blog, microblogs, wikis, podcasts, photographs or pictures, videos, ratings, and social bookmarking.

Social media companies help brands to ___.

Advertisers are unable to take advantage of the feedback mechanism of social media sites due to ___.

Unlike the static Internet which is full of pages and links, ___ is the social Web, where everything is open and sharable.

Social media bring in the ___ element into advertising and marketing.

Unlike traditional media, advertising on social media sites is ___.

Simple, reverse chronological order Web pages that are typically commentary or opinionated in nature are referred to as ___.

The act of self-classification with key words that make content easier to search for and find is called ___.

A brand can create channels and pages on social media sites, which allow the brand to distribute communications to its own ___.

Companies like Comcast and Zappos have been able to build ___ that is unmatched in their category using Twitter.

The fact that social media uses Web-based technology for interactive communication between groups, communities, companies, and individuals explains why there are ___.

It is ___ for a company to use Web sites that use crowdsourcing to create a new logo or Web design as compared with other methods of doing so.

Web sites like Spotify and Facebook have been dubbed social not only for their characteristics, but also for their ability to ___.

The fact that social media ___ helps explain their monumental rise in popularity.

With the help of ___, brands can ask their customers advocates for their thoughts on an idea or the communications or all of it.

Due to social media, value goes beyond just the pricing or product and extends into the ___.

Games have managed to attract users on social media by allowing them to ___.

Everyday people can let the world know what they think of certain products or services through ___.

Software such as Nielsen's BuzzMetrics which allow brands to aggregate conversations about a brand into dashboards with analytical components are known as ___.

A brand being ___ refers to the brand being helpful in its own way and not just pushing promotional offers.

___ media help to break down geographical barriers and allow people to meet each other virtually to discuss and share their interests.

In comparison with any other form of existing media, ___ make it easier to maintain more friendships, to find people with similar interest, and to share photos and videos with friends.

Sites that allow the community to create, edit, or delete content are called ___.

A reverse chronological journaling site, with no limit on the number of characters allowed in the text is called a ___.

Most social advertisements are ___ similar to search advertisements.

Social media is difficult and cumbersome for conservative and risk-averse brands to engage in because of the lack of ___.

True or False: Social media go beyond promotion or advertising for many marketers.

For some companies, social media is not an ideal proposition because it ___.

The most effective form of communication in persuading a future sale is ___.

The information in a blog or microblog is open for ___ to see.

The essence of being ___ is one of the main attributes of social media.

A(n) ___, like a Web site, is not a place where you have to pay a media company to gain a presence to distribute your message.

The hardest part in having pages on online social networking sites is to continually ___.

Companies with many brands and avenues to deploy their owned presence ___.

To prevent a brand's page from languishing, the brand should entrust the management of this page to a(n) ___.

The profile of a company on social media is ___.