MIS Chapter 9 – Flashcards

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Enterprise Software
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Built around thousands of predefined business processes that reflect best practices
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Supply Chain
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Network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to its customers
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Just-In-Time Strategy
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Components would arrive exactly at the moment they were needed and finished goods would be shipped as they left the assembly line
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Bullwhip Effect
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Information about the demand for a product gets distorted as it passes from one entity to the next across the supply chain
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Supply Chain Planning Systems
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Enable the firm to model its existing supply chain, generate demand forecasts for products, and develop optimal sourcing and manufacturing plans
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Demand Planning
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Determines how much product a business needs to make to satisfy all of its customers' demands
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Supply Chain Execution Systems
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Manage the flow of products through distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient manner
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Push-Based Model
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Production master schedules are based on forecasts or best guesses of demand for products, and products are "pushed" to customers
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Pull-Based Model
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Actual customer orders or purchases trigger events in the supply chain to "pull" products from producers
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Touch (Contact) Point
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A method of interaction with the customer, such as telephone, e-mail, customer service desk, conventional mail, Facebook, Twitter, Web site, wireless device, or retail store
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Partner Relationship Management (PRM)
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Uses many of the same data, tools, and systems as a CRM to enhance collaboration between a company and its selling partners
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Employees Relationship Management (ERM)
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Deals with employees issues that are closely related to CRM, such as setting objectives, employee performance management, performance based-compensation, and employee training
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Cross-Selling
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Marketing of complementary products to customers
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Operational CRM
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Includes customer-facing applications, such as tools for sales force automation, call center and customer service support, and marketing automation
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Analytical CRM
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Includes applications that analyze customer data generated by operational CRM applications to provide information for improving business performance
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Customer Lifetime Value (CLTV)
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Based on the relationship between the revenue produced by a specific customer, the expenses incurred in acquiring and servicing that customer, and the expected life of the relationship between the customer and the copmany
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Churn Rate
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Measures the number of customers who stop using or purchasing products or service from a company
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Social CRM
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Tools that enable a business to connect customer conversations and relationships from social networking sites to CRM processes
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