Public Relations Principles Chapt. 10 quiz – Flashcards
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Which is not a strategy (from Benoit) for image restoration?
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caution
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Actions taken to appease publics involved, such as free coupons or charitable donations, are referred to as
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ingratiation
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A recent study found three "to triggers" for a crisis situation; which is not one of these triggers?
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unscrupulous media
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The daily clipping of news stories best describes the notion of
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issues tracking
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Environmental scanning is the first phase of proactive conflict management
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true
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Justification tactics attempt to appease the publics involved.
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false
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Which is not a broad step in the strategic phase of conflict management?
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reputation management
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This image restoration strategy distinguishes an act from similar, but more offensive acts.
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differentiation
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Which is not a rule of thumb during a crisis situation?
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Put company needs at highest level to ensure cooperation
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Oftentimes apologizing after a crisis isn't effectiveness because of the
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hypocrisy factor
