Chapter 4 CB – Flashcards
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What are two most important management challenges in building a successful e-commerce presence?
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Developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
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Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site?
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Logical design
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Which of the following is used to process certificates and private/public key information?
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SSL
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Which of the following is not a type of application server?
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FTP server
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Which of the following types of servers monitor and control access to a main Web server and implements firewall protection?
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Proxy server
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An e-commerce Web site that processes orders requires, at a minimum, a BLANK architecture:
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two-tier
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The term stateless refers to the fact that:
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The server does not have to maintain an ongoing dedicated interaction with the client computer
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Which of the following basic system functionalities is used to display goods on a Web site?
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Digital catalog
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Which of the following is not one of the basic business objectives for an e-commerce site?
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Optimize system architecture
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All of the following are Web site design features that annoy customers except:
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Redundant navigation
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Which of the following is the least expensive path to creating a mobile Internet presence?
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Resizing an existing Web for mobile use
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The structure of a market is described in terms of all of the following except:
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Customers
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An e-commerce site that cost 25,000 to develop is likely to require a yearly maintenance budget of approximately:
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25, 000
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BLANK provides a set of standards for communicating between a browser and program running on a server that allows for interaction between the user and server:
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CGI
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BLANK are the types of information systems capabilities needed to meet business objectives:
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System functionalities
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Which of the following would you use to identify orphan files?
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Site management tools
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The leading Web server software is:
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Apache
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All of the following might be part of a Web site's middle=tier layer except:
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Legacy corporate application
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All of the following are basic information requirements for a product database except:
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Customer ID numbers
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Which of the following is not an open source software tool?
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WebSphere
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Which of the following is not an example of one of four kinds of e-commerce presence?
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Customer management system
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What are the two most important management challenges in building a successful e-commerce presence?
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developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
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In order from beginning to end, the major steps in the SDLC are:
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systems analysis/planning; systems design; building the system; testing; and implementation
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BLANK are the types of information systems capabilities needed to meet business objectives.
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System functionalities
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Which of the following helps you understand the marketing effectiveness of your e-commerce site?
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site tracking and reporting system
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Which of the following is not one of the basic business objectives for an e-commerce site?
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optimize system architecture
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Which of the following typically includes a data flow diagram to describe the flow of information for an e-commerce site?
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Logical design
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BLANK verifies that the business objectives of the system as originally conceived are in fact working?
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Acceptance testing
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BLANK involves testing a site program's modules one at a time.
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Unit testing
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In a SWOT analysis, you describe all of the following except:
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the business's technology
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Offline media is typically used for all of the following marketing activities except:
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Conversation
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The leading Web server software is:
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Apache
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Which of the following is an example of a CMS?
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WordPress
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Advantages of dynamic page generation include all of the following except:
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Client-side execution of programming
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Which of the following cannot be used to retrieve objects from a database?
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HTML
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All of the following are basic functionality provided by e-commerce merchant server software except:
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marketing software
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Which of the following is not one of the main factors in Web site optimization?
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Page stickiness
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Which of the following types of sites typically tends to have high to very high page views (hits)?
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Publishing/subscription
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Which of the following types of sites typically needs a high percentage of secure pages?
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Trading
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Which of the following is not a main factor in determining overall demand for an e-commerce site?
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Static file sizes
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The cost of hardware, software, and telecommunications services needed to build a Web site have BLANK over the last decade.
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Decreased dramatically
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Which of the following is the final stage suggested for a six-phase plan to develop an e-commerce presence?
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Mobile plan
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All of the following are methods of improving the processing architecture of a Web site except:
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adding Web servers
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All of the following are important factors in Web site optimization except:
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Adhering to accessibility guidelines
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BLANK provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.
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CGI
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BLANK is a programming language invented by Netscape used to control the objects on an HTML page and handle interactions with the browser
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JavaScript
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The primary way a Web site is able to personalize the content presented to a visitor through the use of:
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Cookies
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Which of the following is an example of dynamic content?
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