19 – Flashcards

A good public relations program:

In 1889, the first public relations department was created by:

The International Public Relations Association was founded in:

A 2011 Pew Research Center and Knight Foundation report confirmed that this medium remained the major source of weather, traffic and breaking news for consumers?

According to comScore, a provider of digital intelligence, in December 2008 the total number of individuals, aged 15 and older, who accessed the Internet from their home or work computers was:

Global businesses that have extended their public relations strategies globally should:

The Ad Council's inaugural campaign slogan was:

In 2011, Facebook and Time Warner joined forces to create this program against bullying

What media technique is used to promote the general perception of a product or service, rather than promoting its functional attributes?

What describes the practice of businesses using their public relations' outreach in ways to influence the public's opinion of a political or legislative issue of concern to the company?

The "WE AGREE" campaign was an image advertisement about what?

The right to free speech is protected under the U.S. Constitution's:

Who warned, "Advertisements contain the only truth to be relied on in a newspaper?"

The Federal Trade Commission attempts to ensure that the public is protected against which of the following unethical business practices?

In a 1998 FTC report to Congress, how many websites did the government agency find collected personal consumer information?

The agency created in 1934 and charged with regulating interstate and international communications by radio, television, wire, satellite, and cable is called:

The act passed to allow virtually any business to enter the telecommunications industry is called:

A critical function of the public relations manager is:

A significant business disruption that stimulates extensive news media and social networking coverage is called a(n):

Crises are

According to the Institute for Crisis Management this industry is among the top crisis-prone industries because of sophisticated technology found in its products:

Scenario-based press releases, key discussion points, and procedures to activate the organization's website are all part of which step in an effective crisis management plan?

Seeking to restore the firm's reputation takes place during this effective crisis management step:

Emphasizing key points and guiding the reporter to them is called: