Yearbook Marketing Vocabulary-Franz
The action or business of promoting and selling the yearbook ; the transfer/ exchange of the publication to the customer and/or consumer;
Understanding concepts & strategies to develop & target specific marketing strategies to specific people (students & teachers)
Coming up with an amount that customers are willing to pay for the product (reasonable cost)
Developing, maintaining or improving a the yearbook by including photos of many different activities, people and events.
Communication by marketers (staffers) that informs, persuades, and reminds potential buyers of the value of a yearbook in order to influence their purchase (advertising)
Helping customers make satisfying buying decisions by making it convenient to get the yearbook
Added value to a product-why it is useful or valuable to the customer (why it is worth the money)
Product Availability-when can the consumer get it?
Transfer ownership from one party to another, including providing delivery of product (take payment and order books for delivery)
A person who uses goods or services-purchaser of the yearbook
A specific group of consumers that have similar wants and needs (teachers, students, parents)
A good or service (our yearbook) that satisfies consumers’ needs and is received in exchange for money or something else of value
the amount of money for which something is sold
The goals, objectives, and strategies that identifies how a company (or yearbook staff) will use marketing to sell its product
the projection of probable future sales in units or dollars.
income available for spending and saving AFTER an individual has purchased the basic necessities of food, clothing, and shelter
Developing products and promotions to please large groups of people (entire school)
Getting the product to the consumer in a timely and cost effective manner (delivery of books)