Wal-Mart: Nonmarket Pressure and Reputation Risk
Wal-Mart: Nonmarket Pressure and Reputation Risk

Wal-Mart: Nonmarket Pressure and Reputation Risk

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  • Pages: 1 (159 words)
  • Published: June 23, 2018
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Assignment No. 4 Wal-Mart: Nonmarket pressure and reputation risk (A) Instructor: Prof. Meenakshi Sharma Academic Associate: Prathyaksh Janardhanan Submitted By: Shantanu Shekhar Section C Date of Submission: 23 August 2009 [pic] XYZ ABC Management Consultants 1234, Red Street Bentonville, Arkansas H. Lee Scott CEO, Wal-Mart 2300, White Lane Bentonville, Arkansas February 14, 2006 Sir Sub: Wal-Mart’s nonmarket strategy and reputation risk You will find enclosed a report on the development of a nonmarket strategy to address the criticism faced by Wal-Mart and change its deteriorat

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ing reputation.

The report includes an analysis of various possible alternatives. It recommends improvement of Wal-Mart’s community presence and an increase in transparency to re-align public perception. Yours sincerely XYZ Enclosure: Report and Exhibit Executive Summary Implications of various business policies of Wal-Mart have subjected it to negative news coverage on environmental and labour issues, and allegations of inducing a negative effect on local communities. The opposition to Wal-Mart is attributed to vested interests of unions, politicians and interest groups.

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