Viral Marketing Vocabulary

buzzword (n)
a word or phrase that becomes very popular for a period of time
word of mouth
The passing of information and opinions verbally.
the use of computer technology to market goods and services
An increase in owner’s equity resulting from the operation of a business
ensure (v)
to make something certain to happen
A series of actions intended to accomplish a goal
the commercial processes involved in promoting and selling and distributing a product or service
Marketing Mix
The blending of four marketing elements-product, distribution, price, and promotion
viral marketing
online word-of-mouth marketing
Digital Marketing
Develops communication and exchanges with customers through all digital media
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