Viral Marketing and Crowdsourcing

Viral marketing
user generated content (UGC): people pass on and share striking and entertaining content
Benefits of UGC
-increase the rich media contents of your web-site and provides regulatory updated info
-positive effects on the search engine optimization of the website – thus increasing page ranking
-provide a trustworthy and personal source of info about an experience
-increase interactivity of a website
-increase online visitor loyalty
Types of crowdsourcing
Mountain “DEW”
Victor and Spoils

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