UWG Business Field Exam


framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organisation.

What is PESTEL analysis in macroeconomics?
Maslow’s Hierarchy
Place, Product, Promotion, Price
4 Ps of Marketing
Where your company ranks in the perceptual minds of consumers.
What is positioning?
Pricing strategy where you focus on the cheapest manufacturing to provide the highest margin.
Cost Leadership
Marketing strategy where you focus on making your brand stand out from others in the industry.
What is differentiation?
What is the financial term for a debt owed?
Debt financing raises funds by borrowing. Equity financing raises funds from within the firm through investment of retained earnings, sale of stock to investors, or sale of part ownership to venture capitalists.
What is the difference between equity and debt financing?
The debt to total assets ratio is an indicator of financial leverage. It tells you the percentage of total assets that were financed by creditors, liabilities, debt. The debt to total assets ratio is calculated by dividing a corporation’s total liabilities by its total assets.
What is the debt to total asset ratio?
(Net Income / Revenues) x 100%
Equation for Net Profit Margin
Depreciable assets decrease in equity value over time and use.
What is a depreciable asset?
Is depreciation a cash or non-cash expense?
A noncash expense is an expense that is reported on the income statement of the current accounting period, but there was no related cash payment during the period.
What is a non-cash expense?
T/F Revenue is an item found on an income statement.
Revenue is documented in the credit account on the income statement while expenses are recorded as debits. The balance sheet provides a snapshot of the company’s finances. It reports three items: assets, liabilities and owners’ equity.
What is the difference between an income statement and a balance sheet?
There can be considerable confusion about the inherent meaning of a debit or a credit. For example, if you debit a cash account, then this means that the amount of cash on hand increases. However, if you debit an accounts payable account, this means that the amount of accounts payable liability decreases.
How does cash relate to debit or credit on an income statement?
Is accounts receivable a debit or credit?
The ability of one party to produce more of a good or service at the cost of the same resources than a competitor.
What is an absolute trade advantage?
Being able to produce a good at a lower cost than competitors.
What is a comparative advantage?
If the US dollar appreciates to the peso, products imported from Columbia will become _________ expensive.
Database of customer transactions and interactions with the company
What is a CRM?
A group of firms located near one another that draw productive advantage from proximity.
What is an industry cluster?
Gross profit is the difference between the revenue earned and the cost of goods sold (COGS) for a given period of time. … If gross profit is the first major component in the income statement, then operating income is the second. Operating income is essentially gross profit minus fixed operating expenses and depreciation.
What is the difference between gross profit and operating profit?
If a person is optimistic and believes that stocks will go up, he or she is called a “bull” and is said to have a “bullish outlook”. A bear market is when the economy is bad, recession is looming and stock prices are falling.
What is the difference between bull and bear markets?
T/F Dividends (a cash item) are found on the income statement?
Stock Price x Shares
How is market capitalization calculated?
**** it.
Are you going to finish this guide or just say “**** it” and wing the field exam?
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