Three Degrees of Distribution Density

question

Three Degrees of Distribution Density
answer

intensive distribution, exclusive distribution, selective distribution
question

Intensive distribution
answer

firm tries to place its products in as many outlets as possible
question

Exclusive distribution
answer

firm sells products to only one retailer in a specific geographical area
question

Selective distribution
answer

firm sells to few retailers in a specific geographical area

Get instant access to
all materials

Become a Member