The Marketing Mix – Distribution (Placement)
Supply Chain Management
The coordination of manufacturers, suppliers, and retailers working together to meet a customer need for a product or service.
An important component of supply chain management that involves the locations and methods used to make products and services available to customers.
Channels of Distribution
The routes that products and services take from the time they are produced to the time they are consumed.
A distribution channel that moves the product directly from the manufacturer to the consumer.
A distribution channel that uses intermediaries, such as agents and wholesalers, to move products between the manufacturer and the consumer.
Includes transportation, storage, handling, and packaging of products within a channel of distribution.
Channel of distribution that obtains goods from manufacturers and resells them to industrial users, other wholesalers, and retailers.
Channel of distribution that buys goods from wholesalers, or directly from manufacturers and resells them to the consumer.
Wholesalers that manage inventory and merchandising for retailers by counting stock, filling it in when needed, and maintaining store displays.
Businesses that own the goods they sell but do not physically handle the products.
Traditional retailers that sell goods to customers from physical stores, rather than over the internet.
Retailers selling products over the Internet to the customer; also known as online retailing.
Intermediaries who bring buyers and sellers together and do not own the goods they sell.
The marketing function of moving a product from the place where it is made to the place where it is sold.
Trucking companies that provide transportation services to any business in their operating area for a fee.
For-hire trucking companies that provide equipment and drivers for specific routes.
Trucking companies that transport goods for an individual business.
Trucking companies that are free from direct regulation of rates and operating procedures
The movement of one ton (2,000 lbs) of freight one mile.
The minimum number of pounds of freight needed to fill a boxcar.
Private companies that combine less than carload or truckload shipments from several businesses and deliver them to their destinations.
A marketing function that refers to the holding of goods until they are sold.
A facility designed to meet the specific needs of its owner.
Storage and handling facilities offered to any individual or company that will pay for its use.
A warehouse designed to speed delivery of goods and to minimize storage costs.
Public or private warehouses that store products requiring the payment of a federal tax
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