Global Positioning Systems Flashcards, test questions and answers
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We've found 21 Global Positioning Systems tests
AP Human Geography
AP World History
Economic Development
Global Positioning Systems
Human Geography
Less Developed Countries
Township And Range System
APHUG Chapter 1: Basic Concepts – Flashcards 45 terms
45 terms
Preview
APHUG Chapter 1: Basic Concepts – Flashcards
question
Which is most likely a functional region?
answer
the area of dominance of a television station
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A ____ is the spread of something over a given study area
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diffusion
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According to environmental determinism,
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the physical environment causes different types of social and cultural actions
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The study of how humans and environments interact is called
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cultural ecology
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Moving toward the southwestern border of the United States, Spanish is increasingly spoken in addition to English. What type of region does this gradual change of language reflect?
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functional
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The U.S. land ordinance of 1785 divided much of the country into a system of
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townships, ranges, sections, and quarter sections
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Situation identifies a place by its
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location relative to other objects or places
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Which type of map would have the largest scale?
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city
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Distortion is especially severe and apparent on
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small-scale maps
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If a geographer uses some of the components and applications of a computer system to organize and display maps, but she doesn't use it for other functions,
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she is still utilizing a GPS, although she may not be using all of its potential to store, organize, retrieve, and analyze data
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We can judge from the various kinds of maps in this chapter that
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maps have appeared in many forms in different societies and times, including modern paper maps, GPS in cars, the "stick charts" of Polynesia, and the carved maps of ancient Turkey
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The township and region system
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established a grid-like pattern for much of present-day land use in the United States
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To geographers, the spread of McDonald's around the world represents
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economic and cultural globalization
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A map projection may distort a continent, making it appear stretched in some areas and in other areas in order to
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distort distances and relative sizes of countries and continents
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You are given the coordinates 128 E longitude, 45 N latitude. This is an example of
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mathematical location
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A geographer might use a GPS to
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find the best route to a store or log the locations where photographs were taken
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Which of the following best describes the idea of a cultural landscape?
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a landscape where human activity has modified the environment in some way
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Which of the following are forms of expansion diffusion?
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contagious and heirrarchial
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The idea that the environment sets broad limits on human activities, but people have the ability to adjust to a wide variety of physical environments is
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possiblism
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1:24,000 is an example of what kind of scale?
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a ratio or fraction
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Scale is
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the relationship between the length of an object on a map and the feature of a landscape
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Global Positioning System reference ____ location
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exact
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When geographers say that the South is partly declined as a region by the Baptist Church, they understand that
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the Presbyterians, Roman Catholic, Methodist, and other churches also attract adherents in the South, but to a lesser extant than do Baptist churches
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Which of the following are fundamental elements of culture
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customary beliefs, material traits, and social forms
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Hurricane Katrina's landfall on the United States is an interesting geographic case study because
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the effects are an interaction of human and physical geography
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The frequency of something within a given unit of area is
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density
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The acquisition of data about Earth's surface from a satellite, spacecraft, or specially equipped high-altitude balloon is
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remote sensing
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A computer system that stores, organizes, retrieves, analyzes, and displays geographic data is
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GIS
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Highest density
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the highest number
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The concept that the distribution of one phenomenon is related to the location of other phenomena is
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spatial association
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Culture means to
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care about and nurture something
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Which is most correct regarding the origins of geography?
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geography was invented as a science in the late 18th century
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Highest concenration
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Most clustered together
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The South is established as a vernacular region in the United States by
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high cotton production, high church attendance, the prevalence of right-wing talk radio stations, and limits placed on the civil rights of ethnic and racial minorities
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Which of the following could be a vernacular region?
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a sports "conference" or area within which sports teams compete with one another
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A mathematical process for transferring locations from a globe to a flat map is a
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projection
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According to the surviving evidence, the first person to write world geography was
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Eratosthenes
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Site identifies a place by its
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unique physical characteristics
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Among the elements of globalization of culture are tendencies toward
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uniform consumption preferences, enhanced communications, unequal access to resources, and uniformity in cultural forms
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A hearth is
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a region from which a phenomenon originates
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An area distinguished by one or more unique characteristics is a
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region
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The state of Texas is best considered a formal region because
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the same state laws apply everywhere in the region
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The name of a location on Earth's surface is a
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toponym
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The art and science of making maps is
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cartography
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The arrangement of a phenomenon across Earth's surface is
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distribution
Geographic Information Systems
Global Positioning Systems
Local Area Network
Local Area Networks
Radio Frequency Identification
Wireless Networking Standards
BIS Chap 7 – Flashcards 115 terms
115 terms
Preview
BIS Chap 7 – Flashcards
question
The Ironman Triathlon World Championship now uses WiMAX technology, which includes cameras strategically placed along the course for spectators, fans, and family to watch the athlete's performance
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TRUe
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A local area network (LAN) spans a large geographic area such as a state, province, or country
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FALSE
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Network convergence is the integration of communication channels into a single service
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FALSE
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A domain name system (DNS) converts IP addresses into domains, or identifying labels that use a variety of recognizable naming conventions
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TRUe
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An intranet is a restricted network that relies on Internet technologies to provide an Internet-like environment within the company for information sharing, communications, collaboration, Web publishing, and the support of business processes
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TRUE
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VPNs are often used to connect to a corporate server, stands for Value PN
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FALSE
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The three main benefits of networks or a connected world include sharing resources, providing opportunities, and reducing travel
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TRUE
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The main challenges facing networks include security, social, ethical and political issues
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TRUE
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Two methods for encrypting network traffic on the Web are secure sockets layer and secure hypertext transfer protocol
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TRUE
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Secure sockets layer (SSL) is a combination of HTTP and SSL to provide encryption and secure identification of an Internet server
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FALSE
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Mobile and wireless networks are identical and the terms can be used synonymously
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FALSE
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Wireless networking includes personal area networks (PAN) that provide communication over a short distance that is intended for use with devices that are owned and operated by a single user
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TRUE
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A wireless LAN (WLAN) is a means by which portable devices can connect wirelessly to a local area network, using access points that send and receive data via radio waves
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FALSE
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Worldwide Interoperability for Microwave Access (WiMAX) is a communications technology aimed at providing high-speed wireless data over metropolitan area networks
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TRUE
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Radio-frequency identification (RFID) uses electronic tags and labels to identify objects wirelessly over short distances
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TRUE
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RFID innovations and technologies are being used in many industries including retail, hospitals, pharmaceuticals, and ranchers
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TRUE
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A global positioning system (GPS) consists of hardware, software, and data that provide location information for display on a multidimensional map
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FALSE
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A great GIS example, Google earth, combines satellite imagery, geographic data, and Google's search capabilities to create a virtual globe that users can download to a computer or mobile device
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TRUE
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GPS utilizes location-based services (LBS), applications that use location information to provide a service, whereas a GIS does not use LBS applications
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FALSE
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Wireless networks offer many business advantages but can often slow employee productivity and workflow processes
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FALSE
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Enhancing mobility is one of the greatest advantages provided by wireless networks It allows activities that were formerly tied to physical locations to be performed almost anywhere.
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TRUE
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Instant access to customer profiles, account history, and current order status significantly improves the quality of interactions with customers, suppliers, and business partners
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TRUE
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Wireless technology offers the opportunity to redesign and often complicates the work flow processes to be faster, yet more expensive, and more time-consuming
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FALSE
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One of the main challenges of business mobility is protecting against theft
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TRUE
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WLANs that use Wi-Fi have a built-in security mechanism called Wi-Fi protected access (WPA), a wireless security protocol to protect Wi-Fi networks
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TRUE
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LBS differ from RFID in that an LBS cannot track and monitor objects such as inventory
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FALSe
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With the power of a wireless network, business professionals can take advantage of mobility allowing them to work from anywhere, at any time, using many different devices
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TRUE
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Some of the social challenges with networking occur with newsgroups or blogs where like-minded people can exchange messages. Problems can arise when sensitive social issues become the topic of discussion such as politics or religion.
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TRUE
question
29. Which athletic event now has the athletes wear radio-frequency identification ankle bracelets to track the athlete's progress with high-bandwidth communication to transfer the information to the Internet
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B. The Ironman Triathlon
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30. What enables telecommunications or the exchange of information (voice, text, data, audio, and video)
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A. Computer networks
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31. What services do telecommunications offer
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D. All of the above
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Which of the following includes the three primary network types
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B. LAN, WAN, MAN
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33. What is a large computer network usually spanning a city or a specific infrastructure like a college known as
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A. Metropolitan area network (MAN)
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34. What spans a large geographic area such as a state, province, or country, similar to the Internet
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C. Wide area network (WAN)
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35. What connects a group of computers in close proximity, such as in a school or office setting
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B. Local area network (LAN)
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36. What are the five elements that are needed to create a connected world or a network
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C. Categories, providers, access technologies, protocols, and convergence
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38. What is the largest and most important network that has evolved into a global information superhighway
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D. All of the above
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40. Which of the below offers an example of a WAN
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D. All of the above
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41. Which of the below is not a LAN
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D. The Internet
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42. The Internet is a hierarchical structure linking different levels of service providers whose millions of devices supply all the interconnections. The three levels outlined in the book from the top down include ____________________.
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B. National service provider (NSP), Regional service provider (RSP), and Internet service provider (ISP)
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43. NSPs are private companies that own and maintain the worldwide backbone that supports the Internet. Which of the below is not an NSP
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C. Microsoft
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44. Which of the below is not a major ISP in the United States
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D. Apple
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45. What measures network performance by the maximum amount of data that can pass from one point to another in a unit of time
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A. Bandwidth
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46. The speed of transmission of a network is determined by the speed of its smallest _____________.
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C. Amount of bandwidth
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47. What is a device that enables a computer to transmit and receive data
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B. Modem
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48. Which of the following terms refers to the smallest element of data and has a value of either 0 or 1
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A. Bit
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49. What measures bandwidth in terms of numbers transferred or received per unit of time
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D. Bit rate
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50. What is a high-speed Internet connection that is always connected and has a bandwidth greater than 2 Mbps
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C. Broadband
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51. What are the two most prevalent types of broadband access
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B. Digital subscriber line and cable connection
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52. Which of the following allows high-speed digital data transmission over standard telephone lines
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A. Digital subscriber line (DSL)
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53. Which of the following provides Internet access using a cable television company's infrastructure and a special cable modem
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B. Internet cable connection
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54. Which of the below allows a user to access the Internet
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D. All of the above
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55. Which of the following is a type of data connection able to transmit a digital signal at 1.544 Mpbs and is more expensive and reliable than cable or DSL
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A. T1 line
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56. What is the standard that specifies the format of data as well as the rules to be followed during transmission
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C. Protocol
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57. What is the standard Internet protocol, which provides the technical foundation for the public Internet
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B. Transmission control protocol/Internet protocol (TCP/IP)
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58. How do TCP and IP differ
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A. TCP verifies the correct delivery of data in case it is corrupted, where IP verifies the data are sent to the correct IP address
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60. Which domain is reserved for U.S. government agencies
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C. .gov
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61. Which domain is the most common and reserved for commercial organizations and businesses
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B. .com
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62. Which domain is reserved for accredited postsecondary institutions
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B. .edu
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63. Which domain is reserved for the U.S. military
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A. .mil
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64. What is the efficient coexistence of telephone, video, and data communication within a single network, offering convenience and flexibility not possible with separate infrastructures
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C. Network convergence
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65. What is a benefit of network convergence
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D. All of the above
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66. What is the integration of communication channels into a single service
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B. Unified communication
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67. What is VoIP
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D. VoIP offers all of the above
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68. What is a computer network that relies on the computing power and bandwidth of the participants in the network rather than a centralized server
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A. Peer-to-peer (P2P)
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69. Which of the below is an example of P2P
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B. Skype
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70. Which statement below is inaccurate in reference to domain names
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B. Domain names are owned
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71. What can unified communications merge
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D. All of the above
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72. Which of the below statements is inaccurate in reference to unified communications
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D. UC increases communication expenses
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73. VoIP allows users to _____________.
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D. All of the above
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74. What is a benefit of VoIP
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A. Lowers costs
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75. What distributes digital video content using IP across the Internet and private IP networks
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B. Internet protocol TV (IPTV)
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76. What is a feature of IPTV
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D. All of the above
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77. What is a disadvantage of networking or performing business in a connected world
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D. Increases resource threats
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78. Which benefits of a connected world makes all applications, equipment (such as a high-volume printer), and data available to anyone on the network, without regard to the physical location of the resource or the user
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A. Sharing resources
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79. What is a restricted network that relies on Internet technologies to provide an Internet-like environment within the company for information sharing, communications, collaboration, and web publishing
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C. Intranet
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80. What is an extension of an Intranet that is available only to authorized outsiders
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D. Extranet
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81. An extranet is not available for use by a ______________.
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D. Competitor
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82. What is a VPN
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B. A direct private network that creates a "private tunnel" within the Internet to connect to the corporate server
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83. Why would a company use an Intranet
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D. All of the above
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84. What is the major challenge of networking or performing business in a connected world
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C. Security issues
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85. What are the two main methods for encrypting network traffic on the Web
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B. SSL and SHTTP
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86. What is a combination of HTTP and SSL that provides encryption and secure identification of an Internet server
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A. Secure hypertext transfer protocol (SHTTP)
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87. To create an SSL connection, a Web server requires a _____________, which is an electronic document that confirms the identity of a website or server and verifies that a public key belongs to a trustworthy individual or company.
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C. SSL Certificate
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88. What is the digital divide
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A. A worldwide gap giving advantage to those with access to technology
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89. What is the worldwide gap giving advantage to those with access to technology
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B. Digital divide
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90. What are the four wireless communication network categories
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D. Personal area networks, wireless local area networks, wireless metropolitan area networks, and wireless wide area networks
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92. Which of the below statements is not accurate in reference to mobile and wireless computing
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C. Wireless technology is any type of operation accomplished with the use of a hard-wired connection
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94. What is a wireless PAN technology that transmits signals over short distances among cell phones, computers, and other devices
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C. Bluetooth
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95. Which network uses radio signals to transmit and receive data over distances of a few hundred feet
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D. WLAN
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96. What is a means by which portable devices can connect wirelessly to a local area network, using access points that send and receive data via radio waves
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B. Wireless fidelity (WI-FI)
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97. What are areas around access points where users can connect to the Internet via WI-FI
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A. Hotspots
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98. The bandwidths associated with Wi-Fi are separated according to several wireless networking standards, known as __________, for carrying out wireless local area network communication.
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B. 802.11
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99. A wireless MAN (WMAN) is a metropolitan area network that uses ___________ to transmit and receive data.
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D. Radio signals
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100. What does the wireless technology WiMAX stand for
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A. Worldwide Interoperability for Microwave Access
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101. A wireless WAN (WWAN) is a wide area network that uses radio signals to transmit and receive data and can be divided into which two categories
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C. Cellular and satellite communication systems
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102. Cell phones have morphed into _________ __________ that offer more advanced computing ability and connectivity than basic cell phones.
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B. Smart phones
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103. What is a method of sending audio and video files over the Internet in such a way that the user can view the file while it is being transferred
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A. Streaming
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104. What is a space station that orbits the Earth receiving and transmitting signals from Earth-based stations over a wide area
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B. Satellite
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105. What are satellite communications used for
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D. All of the above
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106. Which of the below is experiencing rapid growth due to wireless technology
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D. All of the above
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107. Which business application uses electronic tags and labels to identify objects wirelessly over short distances
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A. Radio-frequency identification
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108. Which business application uses location information to provide a service and is designed to give mobile users instant access to personalized local content
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D. Location-based services
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109. Which business application is a satellite-based navigation system providing extremely accurate position, time, and speed information
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B. Global positioning systems
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110. Which business application consists of hardware, software, and data that provide location information for display on a multidimensional map
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C. Geographic information systems
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111. Which of the following is not a primary use of GIS
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D. Ensuring safety equipment is on an airplane before a flight.
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112. Which of the below uses both GIS and GPS
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All of the above
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114. ________ is a security protocol that protects Wi-Fi networks.
answer
B. Wi-Fi protected access
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115. The potential for contracting viruses on mobile devices is increasing; in fact, the first known mobile phone virus was called _____________.
answer
A. Cabir
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116. Which of the following is a measure being considered to address privacy concerns with RFIDs and LBSs
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D. All of the above
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37. LANs, WANs, and MANs all provide users with an accessible and reliable network infrastructure. Which of the below are the most important network differentiating dimensions?
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D. Cost and performance
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113. Which social media site uses LBS?
answer
A. Foursquare
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93. What is a wireless network that provides communication over a short distance that is intended for use with devices that are owned and operated by a single user?
answer
C. Personal area network
question
91. Which of the following is not a type of wireless network?
answer
D. MAN
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59. What is the conversion of IP addresses that identifies labels that use a variety of recognizable naming conventions?
answer
D. Domain name system (DNS)
Global Positioning Systems
Informative Speech
United States
Visual Arts
Speech Chapter 14 Quiz – Flashcards 25 terms
25 terms
Preview
Speech Chapter 14 Quiz – Flashcards
question
What are especially valuable for showing an audience statistical trends and patterns
answer
Graphs
question
Rosalie will be giving a persuasive speech on organ donation and wants to distribute organ donor cards to her listeners. When should she distribute the cards?
answer
After she has finished speaking
question
While working on his speech, LeBron decided to use a visual showing the proportions of the US federal budget spent in four major areas, defense, entitlement programs, non-entitlement programs, and miscellaneous spending. what type of visual aid should he use?
answer
A pie graph
question
if you wanted to demonstrate the comparative spending of the United States and Canada on four different kinds of social services what type of visual aid would be most affected?
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A bar graph
question
Which of the following does your textbook mention as an advantage of using visual aids in a public speech?
answer
A and C only
question
As your textbook explains, visual aids are most effective when they are displayed
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Only while the speaker is discussing them
question
When using a visual aid in a speech, you should display the aid
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Set everyone in the room can see it
question
A what graph is best suited for illustrating simple distribution patterns
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Pie
question
If you were giving a speech about how to execute basic karate moves, the best kind of visual aid to use would probably be
answer
Yourself
question
According to your textbook, charts are especially useful as visual aids when a speaker needs to
answer
A and C only
question
Zach will be using PowerPoint in a speech he is giving to the local Rotary club. According to your textbook, Zack should
answer
A and C only
question
Gilian prepared beautiful photographs in PowerPoint to illustrate various parts of her speech about the Milky Way. When Gillian finished explaining each photograph, she left it on the screen for her audience to study until it was time for the next slide. Did Gillian make any mistakes in her use of her visual aids?
answer
Yes. She should have display blank slides between the photographs
question
According to your textbook, visual aids are most effected when they are
answer
Explained clearly and concisely
question
Jasmine plants to share video of an explosion in her speech. According to your textbook, she should
answer
A and B only
question
As your textbook explains, if you plan to use a photograph as a visual aid in a speech, you should usually
answer
Display the photograph with PowerPoint
question
According to your textbook, when using Visual aids in a speech you should
answer
Practice with the aids when rehearsing the speech
question
Thank her speech about sailboats, Louis gave each member of her audience a detailed drawing showing the different parts of a sailboat. Did Louise follow the guidelines for visual aids presented in your textbook?
answer
No she risked losing attention by passing out the drawing during her speech
question
Which of the following does your textbook recommend for preparing PowerPoint slides?
answer
A and C only
question
A what graph is best suited for showing changes in statistics over time or space
answer
Line
question
Leo is planning to use visual aids for his informative speech. Which of the following recommendations will he find in your textbook?
answer
B and C only
question
Which of the following does your textbook present as a guideline for preparing visual aids?
answer
Keep visual aids simple
question
If the object do you want to use as a visual aid is not available, the next best option ideally is
answer
Model
question
According to your textbook, when using PowerPoint in a speech you should
answer
Use PowerPoint only where it is needed to communicate your ideas
question
On the morning of his classroom speech, Jonah felt that he needed more visual interest in the speech. On his way to class, he bought poster board and marker and wrote down his main points for the audience to see. Did Robert follow the guidelines for visual aids presented in your textbook?
answer
No. Robert should have prepared the chart ahead of time and rehearsed with it
question
When using fonts on the PowerPoint slide, you should usually use
answer
None of the above
Audience Analysis
Denotative Meaning Of A Word
Global Positioning Systems
Linguistics
Making Eye Contact
Open Ended Question
Problem Solution Order
Specific Purpose Statement
CMJ 103 – Flashcard 33 terms
33 terms
Preview
CMJ 103 – Flashcard
question
Audience adaptation is an important factor in which of the following steps of the speechmaking process? a. formulating a specific purpose b. writing an introduction and conclusion c. choosing visual aids d. all of the above e. a and b only
answer
e. All of the above
question
Audience adaptation
answer
1. Assessing how your audience is likely to respond to what you say in your speech 2. adjusting what you say to make it is clear, appropriate, and convincing as possible.
question
According to your textbook, what is the most important early step in the process of developing a successful speech? a. creating a preliminary bibliography b. researching for speech materials c. formulating the specific purpose d. brainstorming for a central idea e. selecting the residual message
answer
c. formulating the specific purpose
question
Chronological order
answer
chronological order: speeches arranged chronologically follow a time pattern. Hey they near and they may narrated a series of events in the sequence in which they happened.
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Spatial order
answer
follow a directional pattern, that is the main points proceed from top to bottom left right front to back inside to outside east to west or some other route.
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Casual order
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Organize main point so as to show a cause-and-effect relationship. When you put your speech in casual order, you have to mean points- when dealing with the causes of the event, the other dealing with its effects.
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Problem solution order
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Dividers are two main parts. Shows the top seriousness of a problem. The second presents a workable solution to the problem.
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Topical order
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divide the speech in topics and subtopics, each which becomes a main point in the speech.
question
Central Idea
answer
a concise statement of what you expect to say. Sometimes it is called the thesis statement.
question
Specific Purpose
answer
a single infinitive phrase that indicates precisely what you hope to accomplish with your speech.
question
General Purpose
answer
Can usually will fall and one of two overlapping categories to inform and to persuade
question
As Meghan analyzed the audience for her speech about organic foods, she focused on such things as their gender, age, and cultural background. In doing so, she was engaging in __________ audience analysis. a. situational b. psychological c. demographic d. Preliminary e. descriptive
answer
c. demographic
question
As a public speaker, you face ethical issues when a. selecting the topic for your speech. b. researching your speech. c. organizing your speech. d. all of the above. e. a and b only
answer
d. all of the above.
question
Which of the following is recommended by your textbook as a way to improve your listening? a. Try to remember everything the speaker says. b. Pay close attention to feedback from other listeners. c. Concentrate solely on the speaker's gestures and eye contact. d. Suspend judgment until you hear all the speaker has to say. e. Do not take written notes as the speech is in progress.
answer
d. Suspend judgment until you hear all the speaker has to say.
question
Which of the following would you most likely find in a speech introduction? a. a credibility statement b. a transition c. a causal argument d. an internal summary e. a call to action
answer
a. a credibility statement
question
When giving an informative speech, you should take special care to a. translate technical information into everyday language. b. state your ideas in abstract terms. c. establish goodwill with the audience in your introduction. d. avoid speaking about complex topics. e. prepare your introduction before the body of your speech.
answer
a. translate technical information into everyday language.
question
According to your textbook, when evaluating statistics you should ask whether they a. are from a reliable source. b. use statistical measures correctly. c. are representative of what they claim to measure. d. all of the above. e. b and c only.
answer
d. all of the above.
question
WHAT ORGANIZATIONAL PATTERN WOULD PROBABLY BE MOST EFFECTIVE FOR ARRANGING THE MAIN POINTS OF A SPEECH WITH THE CENTRAL IDEA "ESTATE TAXES SHOULD BE RETAINED BECAUSE THEY PRESERVE OPPORTUNITY FOR ALL, BECAUSE THEIR ELIMINATION WOULD INCREASE THE NATIONAL DEFICIT, AND BECAUSE THEY ARE CONSISTENT WITH AMERICAN VALUES OF FAIRNESS AND JUSTICE"? a. causal b. formal c. problem-solution d. topical e. economic
answer
d. topical
question
The fact that audiences are egocentric means that a. listeners believe their cultural group is superior to all other groups. b. listeners are concerned above all with how a speech will affect them. c. listeners will interpret the speech through the speaker's frame of reference. d. all of the above. e. a and b only.
answer
b. listeners are concerned above all with how a speech will affect them
question
IN THE INTRODUCTION OF HIS SPEECH ON THE SPECIAL OLYMPICS, MARCUS MENTIONED THAT HE HAD ATTENDED THE EVENTS LAST YEAR TO CHEER ON A FAMILY FRIEND WHO WAS COMPETING IN SOME RACES. SHARING THIS INFORMATION WITH THE AUDIENCE HELPED MARCUS ACHIEVE WHICH GOAL OF A SPEECH INTRODUCTION? a. relating to the audience b. generating emotional appeal c. stating the importance of the topic d. establishing credibility e. previewing the body
answer
d. establishing credibility
question
Which of the following is one of the four major causes of poor listening discussed in your textbook? a. focusing on a speaker's appearance or delivery b. taking key-word notes during a speech c. suspending judgment about a speaker's ideas d. concentrating on a speaker's evidence and reasoning e. listening empathically rather than critically
answer
a. focusing on a speaker's appearance or delivery
question
WILL is researching his speech on West Nile Virus. According to your textbook, Antonio should a. make a preliminary bibliography. b. think about his research materials as he is gathering them. c. distinguish among direct quotations, paraphrases, and his own ideas. d. all of the above. e. a and c only.
answer
d. all of the above.
question
YOUR TEXTBOOK PRESENTS EACH OF THE FOLLOWING AS A TIP FOR USING EXAMPLES IN A SPEECH EXCEPT a. Combine examples with causal reasoning. b. Practice delivery to enhance your extended examples. c. Make your examples vivid and richly textured. d. Use examples to personalize your ideas. e. Use examples to clarify your ideas.
answer
a. Combine examples with causal reasoning.
question
As Austin delivered his speech, he noticed that some members of his audience looked confused as he explained one of his main points. As a result, he slowed down and explained the point again. In this case, Fareed was a. dealing with external interference. b. adjusting the channel of communication. c. interpreting the audience's frame of reference. d. compensating for the situation. e. adapting to audience feedback.
answer
e. adapting to audience feedback.
question
ACCORDING TO YOUR TEXTBOOK, WHAT KIND OF SUPPORTING MATERIAL IS USED IN THE FOLLOWING SPEECH EXCERPT:IMAGINE YOURSELF DRIVING DOWN THE FREEWAY ON YOUR WAY TO WORK. YOU SEE LIGHTS FLASHING IN YOUR REAR-VIEW MIRROR. YOU TURN TO SEE THE POLICE OFFICER PULLING YOU OVER. WERE YOU SPEEDING? NO, SAYS THE OFFICER, BUT HE NEEDS TO SEARCH YOUR VEHICLE AS PART OF A NEW PROGRAM TO STOP DRUG TRAFFICKING. DOES HE HAVE A WARRANT? HE SAYS HE DOESN'T NEED ONE. YOU PROTEST, BUT THE OFFICER CARRIES OUT HIS SEARCH ANYWAY. THE OFFICER FINDS NOTHING, BUT BY THE TIME HE IS DONE, YOU ARE VERY LATE FOR WORK. a. analogical example b. hypothetical example c. causal example d. synthetic example e. metaphorical example
answer
b. hypothetical example
question
ACCORDING TO YOUR TEXTBOOK, THE FOLLOWING PASSAGE FROM A SPEECH INTRODUCTION IS AN EXAMPLE OF A(N) __________ .IN MY SPEECH TODAY, I WILL SHOW YOU THE SERIOUS HEALTH DANGERS POSED BY THE FLU, AND I WILL URGE EACH OF YOU TO GET A FLU SHOT EVERY YEAR WITHOUT FAIL. a. preview statement b. transition statement c. credibility statement d. attention statement e. summary statement
answer
a. preview statement
question
Hypothetical Example
answer
describes an imaginary situation
question
List some ways to improve listening
answer
1. take listening seriously 2. be an active listener 3. resist distractions 4. Dont be diverted by appearance or delivery 5. Suspend judgment 6. focus your listening
question
Guidelines for informative speaking
answer
1. Dont underestimate what the audience knows 2. Relate the subject directly to the audience 3. Dont be too technical 4. Avoid abstractions 5. Personalize your ideas
question
when using statistic consider:
answer
1. Are the statistics representative? 2. Are statistical measures used correctly? 3. Are the statistics from a reliable source?
question
Causes of poor listening
answer
1. Listening too hard 2. Not concentrating 3. Jumping to conclusions 4. Focusing on the delivery and personal appearance
question
Three criteria that you can use to help distinguish between the bad and the good and the Internet
answer
-authorship; Author of the web document you are assessing clearly identified -sponsorship; is the sponsoring organization and postal enough to say in your speech -recency; how recent was it published, is it up-to-date?
question
Tips for using examples
answer
1. Use examples to clarify your ideas 2. Use examples to reinforce radius 3. Use example examples to personalize your ideas 4. Make examples vivid and richly textured 5. Practiced delivery to enhance your extended examples
AP Human Geography
Global Positioning Systems
Small Scale Maps
Chapter 1 Key Issue 1&2 Quiz – Flashcards 10 terms
10 terms
Preview
Chapter 1 Key Issue 1&2 Quiz – Flashcards
question
1.Which of the following statements is most correct regarding the origins of geography? A)Geography was invented as a science in the late 18th century. B)Physical geography has been studied since ancient times, but human geography was first studied in the 20th century. C) Geography owes its existence to the Renaissance period in Western Europe D)Humans have practiced geography at least since the time of ancient Greek civilization E)Human Geography was not practiced until powerful computers capable of mapping detailed information were invented.
answer
D)Humans have practiced geography at least since the time of ancient Greek civilization
question
2. 1:24,000 is an example of what kind of scale ? A) A bar line B)a metric scale C) a graphic scale D)a written scale E) a ratio or fraction
answer
E) a ratio or fraction
question
3)You are given the coordinates 128 E longitude, 45 N latitude. This is an example of a A)mathematical location B)placename on the grid system C)situation on the grid system D)mathematical grid interchange E)site-situation intersection
answer
A)mathematical location
question
4)Which of the following types of maps would have the largest scale ? A)world B)continent C)state D)city E)country
answer
D)city
question
5.Distortion is especially severe and apparent on A)globes B)small-scale maps C)large-scale maps D)topographic maps E)all maps
answer
B)small-scale maps
question
6.A computer system that stores,organizes, retrieves,analyzes, and displays geographic data is A)GIS B)GPS C)remote sensing D)USGS E)topographic analysis
answer
A)GIS
question
7.The name of a location on Earth's surface is a A)scale name B)site C)situation D)toponym E)geonym
answer
D)toponym
question
8.Situation identifies a place by its A)location relative to other objects or places B)mathematical location on Earth's surface C)nominal location D)unique, internal physical and cultural characteristics E)primary dimensions
answer
A)location relative to other objects or places
question
9.An area distinguished by one or more unique characteristics is a(n) A)biome B)landscape C)region D)uniform unit E)ecosystem
answer
C)region
question
10.Moving towards the southwestern border of the United States,Spanish is increasingly spoken in addition to English.What type of region does the gradual change of language reflect ? A)formal B)functional C)vernacular D)geo-linguistic E)bilingual
answer
E)bilingual
AP Human Geography
Cartography
Circumference Of The Earth
Global Positioning Systems
Great Plains Region
Latitude And Longitude
Lines Of Latitude
AP Human Geography Final Study – Flashcards 158 terms
158 terms
Preview
AP Human Geography Final Study – Flashcards
question
Taking photos Earth from space is also called
answer
satellite imagery
question
Newspaper delivery areas are an example of which type of region
answer
functional
question
Who first coined the term "geography"
answer
Eratosthenes
question
What geographical feature usually distinguishes time zones
answer
15 degrees of longitude
question
The prime meridian is what degree of longitude
answer
0 degrees
question
The linking of places by common traits or characteristics is defined as
answer
region
question
What type of map has all lines of latitude and longitude meeting at right angles, creating much distortion at both of the polar regions
answer
Mercator projection
question
What geographical approach suggests that humans possess the ability to dominate their environment rather than that they are defined by the environment
answer
possibilist approach
question
What is the term for the phenomenon that the farther a feature moves from a hearth, the less dominant it is
answer
distance decay
question
If an area has objects in it that are tightly arranged, it is said to be what
answer
clustered
question
Environmental determinism was replaced by which approach to geography in the late 20th century
answer
possibilist approach
question
Which type of map would has the largest scale
answer
city map
question
At what degree of latitude is the North Pole
answer
90 degrees north
question
Which term refers to the physical character of a location
answer
site
question
What is another name for a meridian
answer
longitude
question
The azimuthal map nest reflects what class of map projection
answer
planar
question
1:100,000 is an example of what type of scale
answer
fractional
question
Looking at an issue such as total fertility rate from a local to global perspective in geography would be an example of using
answer
scale of analysis
question
What are maps called that keep shapes intact but distort area
answer
conformal
question
What is the difference between GPS and GIS
answer
GIS is the layering of data, whereas GPS is the gathering of data
question
What stages of the Demographic transition model demographers agree the United is in
answer
Stage 3
question
What is the main difference between population clusters in Asia and Europe
answer
In Europe, most people live in urban areas
question
Which of the following regions is considered to be in the five primary areas of population density in the world
answer
South Asia, including India, Pakistan, and Bangladesh
question
What reason best explains why the rate of natural increase is greater in less developed countries than in more developed countries
answer
In less developed countries, people have more children due to having an agricultural society
question
The Dust Bowl in the Great Plains is the best example of which push or pull factor
answer
Environmental push factor
question
What is the seasonal migration of livestock to pasture lands where food is more plentiful called
answer
Transhumance
question
Country Populationville has a crude birth rate of 25 and a crude death rate of 13, while the country of Demograville has a crude birth rate of 40 and a crude death rate of 25. Which country will experience the fastest natural increase rate
answer
Demograville will, because its difference between the two rates is fastest
question
What revolution coincided with the world's population explosion
answer
Second Agricultural Revolution
question
The five toos- too hot, cold, wet, dry, and hilly- refer to which term
answer
Ecumene
question
Stage 2 of the Demographic Transition is characterized by
answer
high growth
question
A person is trying to move from Miami to San Diego, but decided to stop and stay in Dallas. This is an example of
answer
Intervening opportunity
question
During what 20-year period has the United States seen the greatest immigration in terms of raw numbers
answer
1980-2000
question
The ideas that once a culture located in another area, the original customs and traditions eventually die out or are less strong, is best characterized by which term
answer
Distance decay
question
The S-curve is best used to illustrate which geographic principle
answer
the model that describes the decline of population growth as countries industrialize
question
The movement of persons from the Rust Belt to the Sun Belt is an example of which type of migration
answer
Interregional
question
The population explosion began in which century
answer
20th century
question
Which statement would best best fit the Gravity Model in relation to migration
answer
New York and Los Angeles are linked due to their populations
question
Which of the following means of population growth deterrence has been the most successful
answer
Increasing the government laws as in China
question
Which of the following countries can you assume has the greatest demographic momentum based on its crude birth rate and crude birth rate
answer
Tanzania: 42 birth rate and 17 death rate
question
Which group of people believes that the more developed countries of the world are ripe for a population explosion
answer
Neo-Malthusians
question
What is the world's fastest-growing religion
answer
Islam
question
Which language has become the world's primary lingua franca
answer
English
question
Which of the following is the largest proselytizing religion
answer
Christianity
question
Regionalization would best explain the characteristics of the study of
answer
folk culture
question
Which of the following best exemplifies folk culture
answer
Cajun music
question
Where is the hearth of country music
answer
Nashville, Tennesee
question
A good example of a monolingual country would be
answer
Japan
question
When European settlers established relations with Native Americans, a new language was created to ease translation for both groups. What is the language called?
answer
Trade language
question
Which of the following religions is the best example of a polytheistic religion
answer
Shintoism
question
When Muslims make the pilgrimage to Mecca to observe the Kabah, which of the five pillars of Islam are they practicing
answer
Hajj
question
Where in the United States does Roman Catholicism dominate
answer
southern New England, Southwest
question
Many Islamic states in the Middle East regularly combine religion and state and don't separate them. This is an example of what
answer
theocracy
question
The two primary Eastern religions of Hinduism and Buddhism each have their hearths located where
answer
Northern India
question
Yom Kippur, or the Day of Atonement is the most important holiday in which religion
answer
Judaism
question
What language is known as the lingua franca of Eastern Africa
answer
Swahili
question
What percentage of the world's languages are expected to die out within the nest century
answer
90 %
question
Which distinctive cultural region in the United States has its own food, music, and language along the border with Mexico
answer
Tex-Mex
question
Which of the following is the best example of folk food
answer
Blowfish in Japan
question
The modern game of soccer spread to many parts of the world because of British colonization. This an example of which type of diffusion
answer
relocation
question
Which type of map would have the largest scale
answer
city map
question
Geographers consistently ask
answer
why and where questions
question
Distortion is especially severe on
answer
large-scale maps
question
A map displays in full detail what lies on the Earth's surface
answer
False
question
Line of longitude
answer
intersect at the poles
question
Which of the following terms most directly refers to geographical techniques that collect information about the earth's surface from distantiated perspectives
answer
Remote sensing
question
Situation identifies a place by its
answer
location relative to other objects
question
What is the difference between GPS and GIS
answer
GIS is the layering of data whereas GPS is the gathering of data
question
Modern geography traces its origins to the
answer
17th century
question
The frequency of a phenomenon in a given area is known as density
answer
True
question
A sub-field of geography that deals holistically with the environmental and human attributes of a particular territory is known as
answer
regional geography
question
The ideas that material innovations, such as new technological, diffuse more rapidly than newly exposed cultures can adequately respond ans adapt to them best illustrates the idea of
answer
cultural lag
question
Mental maps could be especially useful for
answer
tourist bureaus, college admissions officers, chamber of commerce members
question
All of the following are examples of the spatial analysis tradition in geography EXCEPT the
answer
number of space shuttles constructed
question
Twenty-four specific objects transmit complex radio codes, including time signals traveling at the speed of light. You can contact at least 4 of the 24 objects at any time of day or night. The technology described above allows the determination of which of the following
answer
absolute location on the surface of the Earth
question
Which of the following is NOT one of the four traditions of geography according to W.D. Pattison's definition
answer
field-studies tradition
question
Using a map projection, there will always be some distortion because
answer
a map has to depict the curved surface of the the-dimensional earth on a two dimensional sheet of paper
question
Today, physical geographers tend to focus on
answer
large-scale systems
question
Geography is not concerned with the study of physical processed
answer
False
question
Which of the following statements is most correct regarding the origins of geography
answer
Humans have practiced geography at least since the time of ancient civilization
question
The science of making maps is
answer
cartography
question
Site refers to the
answer
internal locational attributes of a place
question
A method for representing the three dimensional surface of the earth on a two-dimensional surface of a map is known as
answer
projection
question
The spread of an ideas through the movement of people is known as stimulus diffusion
answer
false
question
The ideas that the physical environment limits human actions but that people have the ability to adjust to that environment is called possibilism
answer
True
question
Which of the following is NOT a good example of a barrier to spatial diffusion
answer
a highway system
question
Greenwich Mean Time is measure from
answer
0 degrees longitude
question
The type of map that shows areas with statistical values in three to five categories is know as a
answer
choropleth map
question
Which of the following examples is least likely to be perceived as a path in cognitive space
answer
an impenetrable forest
question
"Sense of place" refers to
answer
the unique physical and human attributes that give a place character
question
A computer system that stores, organizes, retrieves, analyzes, and displays geographic data is
answer
GIS
question
All of the following are intervening obstacles to the flow goods and people except
answer
highways
question
Site identifies a place by its
answer
unique physical characteristics
question
A functional region can exhibit the distance-decay phenomenon
answer
True
question
Accessibility and connectivity are two interrelated ways to describe
answer
spatial interactions
question
Map projections that preserve and accurately represent the shape of the geographical areas and features are said to be
answer
conformal
question
Driving around to gather information for street navigation is called
answer
ground truthing
question
Which of the following cartographic terms describes the location of a place in terms of its angular distance north or south of the equator
answer
latitude
question
How an issue changes with respect to whether it is looked at from a local to global perspective is referred to as
answer
scale analysis
question
Geographic Information Systems uses multiple layers of information to produce
answer
computer maps
question
The maps's smallest discernible unit is its
answer
resolution
question
What are maps called that keep shapes intact, but distort area
answer
conformal
question
Who first coined the term geography
answer
Eratosthenes
question
Geographic scale refers to
answer
a conceptual hierarchy of spaces
question
At what degree of latitude is the North Pole
answer
90 degrees North
question
All maps have
answer
distortion
question
Seattle is located on the northwestern end of Washington. It has a moist, marine climate, a large university, and a famous downtown market. This information gives us a description of Seattle's
answer
site
question
____________ refers to concepts that are universally applicable
answer
Nomothetic
question
During the process of map-making, in which the three-dimensional surface of the earth is projected onto a flat, two-dimensional surface, all of the following attributes can become distorted EXCEPT
answer
relative location
question
which of the following terms refers to one culture's dominance over another culture, often as a result of forceful control
answer
cultural imperialism
question
according to the environmental determinism
answer
the physical environment causes social development, the physical environment sets limits on human actions, people can choose a course of action from many alternative offered by the physical environment
question
a holistic approach to studying the relationship between a human society and its natural environment is known as
answer
cultural ecology
question
the center of the domestication of maize corn was
answer
meso- america
question
the initial unifying agent that preceded the emergence if popular culture was the
answer
printing press
question
the united states is multicultural because
answer
in this country we find many different languages and ways of life
question
which of the following is an example of stimulus diffusion
answer
the spread of drive-through windows from fast food restaurants to liquor stores
question
multiculturalists claim that, over the course of u.s. history, most non-english immigrants were advised to adopt the cultural patterns of the english-their "betters"- rather than "melt in"
answer
true
question
which of the following is a term used in the study of place names
answer
toponyms
question
the story of helen keller who became blind and deaf, shows how the development of our humanity in the ability to understand and use symbols
answer
true
question
which if the following adds to the creation of a global culture
answer
all of the above: the flow of goods from country to country, information around the world, people from country to country
question
in contrast to folk culture, popular culture is typical of
answer
large heterogeneous groups
question
which of the following best accounts for the universal appeal of blue jeans
answer
diffusion of popular culture
question
organized spectator sports represent folk culture since they commonly originate from anonymous hearths
answer
false
question
__________is the collection of names that different cultures give ti various features if the earth including settlements, terrain, streams, and other land features
answer
toponymy
question
which if the two cities in the United States often serve as hearths for population culture
answer
new york, and los angeles
question
the fact that instant messaging is based in a new set if symbols shows us that
answer
all of the above: today's young people are creating new symbols, there are many ways to use symbols to communicate, culture changes over time
question
Diffusion of Internet service is following the earlier pattern of television, except
answer
diffusion is much faster
question
A major factor in the diffusion of British football was the presence of British citizens in other countries
answer
True
question
This is the process by which a less dominant culture adopts some of the traits of a more dominant culture
answer
acculturation
question
The place or area where a cultural practice originates is know as a
answer
hearth
question
Which of the following correctly lists the four major ancient culture hearths
answer
Indus Valley, Mesopotamia, Nile Valley, North China
question
Jeans provide a good example of material culture that is adopted by a number of different societies. This refers to what type of material culture
answer
folk culture
question
Hierarchical diffusion is
answer
the spread of an idea from persons of power to other persons
question
Which is a form of expansion diffusion
answer
all of the above: contagious, hierarchical, stimulus
question
Which of the following is an example of relocation diffusion
answer
all of the above: the spread of baseball to Japan, the spread of AIDS to the US, the spread of Roman Catholicism to Latin America
question
China produces a relatively large amount of pork compares to the countries of Southwestern Asia primarily because
answer
Muslims have a taboo against pork consumption
question
Folk Culture is transmitted from one location to another primarily through
answer
relocation diffusion
question
Among all forms of life, humans stand out as the only species that
answer
relies on culture to ensure survival
question
Elements of globalization of culture include all but
answer
uniform consumption preferences
question
Most people in the United States share values that everyone should not only have equality of opportunity, but also equality in all aspects of social standing
answer
flase
question
Because of its physical isolation from much of early settled America, the folk cultural region that has retained folk artifacts and customs more than any other is
answer
Upland South
question
Which of the following is the most accurate with regard to food preferences and taboos
answer
some foods are avoided for religious or cultural reasons even at the expense of a balanced diet
question
Which of the following is not an aspect of material culture
answer
folksongs
question
Two social groups living in close proximity will retain unique social customs it there is limited interaction between them
answer
True
question
The spatial distribution of soccer during the twentieth century is an example of
answer
popular culture
question
Examples of non-material aspects of culture include all of the following except
answer
clothing
question
Which element of the local physical environment is important for wine production
answer
all of the above: climate, soil, topography
question
The habit of evaluating other customs, beliefs, and practices according tot he limited perspectives of one's own culture is known as
answer
anthropocentrism
question
What is the term for the phenomenon that the farther a feature moves from a hearth, the less dominant it is
answer
distance decay
question
A single attribute of culture is called a
answer
culture trait
question
The global diffusion of popular culture may threaten folk culture by
answer
the integration of popular culture into local customs
question
A taboo against pork is a characteristic of
answer
Judaism and Islam
question
Cultural values in the United States always go together-they are all consistent with one another
answer
False
question
Cultural relativism means using your own cultural standards to evaluate another culture
answer
False
question
Thick-walled, long and single-storied with a flat or low-pitched earth-covered roof best describes which house type
answer
a saltbox house of New England
question
On which country would Western Culture have the least amount of influence
answer
Republic of Congo
question
Popular culture and folk culture can both result in a higher levels of
answer
all of the above: extinction of animal species, demand for raw materials, consumption of animal products
question
What is the term for the beliefs, values, behavior, and material objects that together make up the way of life for a group of people
answer
culture
question
The theory that the physical environment causes social and cultural development is called
answer
environmental determinism
AP Human Geography
Global Positioning Systems
Least Developed Countries
Macroeconomics
World Geography
World System Theory
Macroeconomics Ch 4-7 – Flashcards 107 terms
107 terms
Preview
Macroeconomics Ch 4-7 – Flashcards
question
Economics
answer
the Structure of economic activity in a community, region, country, group of contries
question
Gross Domestic Product GDP
answer
The market value of all final goods and services produced in the nation during a given period (usually a year)
question
Gross World Product
answer
The market value of all final goods and services produced in the world during a given period
question
Flow Variable
answer
A Measure of something over an interval of time, such as your spending per week.
question
Stock Variable
answer
A measure of something at a particular point in time, such as the amount of money in your wallet
question
Mercantilism
answer
The incorrect theory that a nations economic objective should be to accumulate previous metals in the public treasury; this theory prompted trade barriers to cut imports but other countries retailed to reducing trade and the gains from specialization
question
Expansion
answer
A period during which the economy grows as reflected by rising output, employment, income, and other aggregate measures *Problem: Not all jobs are full time or pay high
question
Contraction
answer
A period during which the economy declines as reflected by falling output, employment, income and other aggregate measures
question
Depression
answer
A severe and prolonged reduction in economic activity during the 1930's
question
Recession
answer
A period of decline in economic activity lasting more than a few months, as reflected by falling outputs, employment, income and other aggregate measures Ex. Greece
question
Inflation
answer
An increase in the economy's average price level
question
Leading economic Indicators
answer
Variables that predict, or lead to, a recession or recovery Ex. consumer confidence, stock market prices, business investments, and big ticket purchases (cars, houses)
question
Coincident Economic indicators
answer
Variables that reflect peaks and troughs in economic activity as they occur Ex. employment, personal income, industrial production
question
Lagging Economic Indicators
answer
Variables that follow or trail, changes in overall economic activity Ex. Interest rates, duration of unemployment
question
Aggregate Output
answer
(Real GDP) A composite measure of all final goods or services produced in an economy during a given period
question
Aggregate Demand
answer
The relationship between the economy's price level and aggregate output demanded with other things constant
question
Price level
answer
A composite measure reflecting the prices of all goods and services in the economy relative to prices in a base year
question
Real Gross Domestic Product (real GDP)
answer
The economy's aggregated output measure in dollars of constant purchasing power
question
Aggregate Demand Curve
answer
A curve representing the relationship between the economy's price level and (real GDP) aggregate output demanded per period with other things constant
question
Aggregate Supply Curve
answer
A curve representing the relationship between the economy's price level and the (real GDP) aggregated output supplied per period with other things constant
question
The Age of Keynes
answer
Post WW2 (early 1970's), General theory of employment, spoke of business pessimism--instability of aggregate demand, John Maynard
question
Federal Budget
answer
A plan for federal government outlays and revenues of specific period (usually a year)
question
Federal Budget Deficit
answer
A flow variable that measures the amount by which the federal government outlays exceed federal government revenues in a particular period (usually a year)
question
Demand-side Economics
answer
Macroeconomics policy that focuses on shifting the aggregate demand curve as a way of promoting full employment and price stability
question
Fiscal Policy
answer
Government spending, taxes, and monetary policies
question
The Great Stagflation
answer
(1973-80) World economic boom: Inflation, drop failures, oil, costs of war
question
Stagflation
answer
A contraction, or stagnation of a nations output accompanied by inflation of price level *Rising prices, unemployment and interest rates
question
Supply-side Economics
answer
Macroeconomics policy that focuses on a rightward shift of the aggregate supply curve through tax cuts or other changes that increase production incentives
question
Economic growth
answer
An increase in gross domestic product illustrated by an outward shift of the long run aggregate supply curve or the production possibilities curve. *Result of increase in Technology/ New improved resources
question
Productivity
answer
The ration of a specific measure of output (such as real GDP,) to a specific measure of input (such as labor) *In this case real GDP per hour of labor
question
Human capital
answer
accumulated knowledge, skill, and experience, of the labor force
question
Physical capital
answer
Machines, buildings, roads, modes of transportation, and other manufactured creations used to produce goods and services
question
Labor productivity
answer
Output per unit of labor; measured as real GDP divided by hours of labor employed to produce that outpur
question
Law of diminishing returns
answer
When the production possibilities frontier levels off because an increase in output no longer yields much satisfaction
question
Per-worker Production Function
answer
The relationship between the amount of capital per worker in the economy and average output per worker *The better technology the more output Ex. Typewriter--> Computers
question
Capital Deepening
answer
An increase in the amount of capital per worker one source of rising labor productivity *Technology would do this
question
Basic Research
answer
The search for knowledge without regard to how that knowledge will be used
question
Applied Research
answer
Research that seeks answers to particular questions or to apply scientific discoveries to develop specific products
question
Convergence
answer
A theory predicting that the standard of living in economies around the world will grow more similar over time, with poorer countries eventually catching up with the richer ones
question
Industrial Policy
answer
The view that government-- using taxes, subsides , and regulations should nurture the industries and technologies of the future, thereby giving these domestic industries an advantage over foreign competition EX. Chrysler was by Fiat b/c Obama said so
question
Expenditure Approach to GDP
answer
A method of calculating GDP by adding spending on all final goods and services produced in the nation during the year
question
Income Approach to GDP
answer
A method of calculating GDP by adding all payments for resources used to produce output in the nation during the year
question
Final Goods and Services
answer
Goods and services sold to final, or end, users
question
Intermediate Goods and Services
answer
Goods and services purchased by firms for further reprocessing and resale
question
Double Counting
answer
The mistake of including the value of intermediate goods plus the value of final goods in GDP-- Counting the same good more than once
question
Consumption
answer
Household purchases of final goods and services, except for new residences (Investments) * 2/3 of economy
question
Investments
answer
The purchase of new plants, new equipment, new buildings, and new residences plus net additions to inventories *10-11 percent of economy
question
Residential Construction
answer
Building new homes or dwelling places
question
Inventories
answer
Producers stock of finished and in-process goods
question
Government Purchases
answer
Spending for goods and services by all levels of government outlays minus transfer payments
question
Net Exports
answer
The value of a countries exports minus the value of its imports
question
Aggregate Expenditure
answer
(GDP) Total spending on final goods and services during a given period, usually a year
question
Calculating GDP
answer
C + I + GS + (X-M)
question
Aggregate income
answer
The sum of all income earned by resource suppliers in an economy during a given period
question
Value Added
answer
the difference at each stage of production between the selling price of a product and the cost of intermediate goods purchased from other firms
question
Disposable Income (DI)
answer
The income households have available to spend or save after paying taxes and receiving transfer payments
question
Net taxes
answer
Taxes minus transfer payments
question
Financial Markets
answer
Banks and other financial institutions that facilitate the flow of funds from savers to barrowers
question
Leakage
answer
Any diversion of income from the domestic spending stream; includes savings, taxes, and imports
question
Injection
answer
Any spending other than by households or any income other than from resource earnings; includes investments, government purchases, exports, and transfer payments
question
Depreciation
answer
The value of capital stock used up to produce GDP or that become obsolete during the year
question
Net Domestic Production
answer
Gross Domestic Product minus depreciation
question
Nominal GDP
answer
GDP based on prices prevailing at the time of the transaction (Current dollar value)
question
Base Year
answer
The year with which other years are compared when constructing an index; the index equals 100 in this year
question
Price Index
answer
A number that shows the average price of goods; Changes occur over time show changes in the economies average price level
question
Consumer Price Index
answer
(CPI) A measure of inflation based on the cost of a fixed market basket of goods and services
question
GDP price level
answer
A comprehensive price index of all goods and services included in the gross domestic product
question
Chain Weighed System
answer
An index that adjusts the weights from year to year in calculating a price index, thereby getting rid of much of the bias caused by a fixed price weighting system
question
Noise
answer
Things that get in the way to determine inflation
question
Indexing
answer
Protects purchasing power when inflation increases
question
Distortion of tax
answer
tax code not index
question
Shoe-leather
answer
Costs of economizing cash, increased costs of transactions caused by inflation
question
Unemployment rate
answer
The number unemployed as a percentage of the labor force
question
Discourage Workers
answer
These who drop out of the labor force in frustration because they can't find work
question
Labor force participation rate
answer
The labor force as a percentage of the adult population *starts at 16 because you can graduate high school and work
question
Frictional Unemployment
answer
Unemployment that occurs because job seekers and employers need time to find each other *3-6 months
question
Seasonal Unemployment
answer
Unemployment caused by seasonal changes in the demand for certain kinds of labor
question
Structural Unemployment
answer
Unemployment because 1. the skills in demand do not match those of the unemployed 2. the unemployed do not live where the Jobs are Ex. The coal miners in West Virginia so they had to move to find work
question
Cyclical Unemployment
answer
Unemployment that fluctuates with the business cycle * increasing during contraction and decrease with expassion
question
Full employment
answer
Employment levels when there is no cyclical unemployment *Only 6% unemployment
question
Unemployment Benefits
answer
Cash transfers for those who lose their jobs and actively seeking employment *Extends 2 years
question
Underemployment
answer
Workers are overqualified for their jobs or work fewer hours than they prefer *Employers may consider you a threat
question
Hyper Inflation
answer
A very high rate of inflation
question
Deflation
answer
a sustained decrease in the price level
question
Disinflation
answer
A reduction in the price level
question
Demand Pull Inflation
answer
A sustained rise in the price level caused by a rightward shift of the aggregate demand curve
question
Cost Push inflation
answer
A sustained rise in the price level caused by a leftward shift of the aggregate supply curve
question
Interest
answer
The dollar amount paid by barrowers to lenders
question
Interest Rate
answer
Interest per year as a percentage of the amount load
question
Nominal Interest Rate
answer
The interest rate expressed in current dollars as a percentage of the amount loaned; the interest rate on the loan agreement
question
Real Interest Rate
answer
The interest rate expressed in dollars of constant purchasing power as a percentage of the amount loaned; the nominal interest rate minus inflation rate
question
COLA
answer
Cost of living adjustments; the increase in a transfer payments or wage that reflects the increase of price level
question
Hysteresis
answer
The possibility that periods of high unemployment tends to increase the rate of unemployment *Over time high unemployment may become the norm
question
Theory of productivity and growth
answer
Increase standard of living: 1. improvement in the rules 2. better technology -> Increase in amount of resorces
question
Productivity
answer
Efficient use of resources
question
Labor Productivity
answer
Output per unit of labor *Increases with human and physical capital per worker
question
Labor
answer
70 percent of production cost, most commonly used to measure production because it's easily measured
question
Basic Research
answer
General search for knowledge
question
Consumption Function
answer
The relationship between consumption and income *70 percent of GDP
question
Marginal propensity to consume
answer
(MPC) The fraction of a change in income that is spent on consumption; the change in consumption divided by the change in income
question
Marginal propensity of save
answer
(MPS) The fraction of change in income that is saved; the change in income that caused it
question
Net Wealth
answer
The value of assets minus liabities
question
Life Cycle Model of consumption and savings
answer
Young people barrow, middle age pay off debts and save, older people draw down their savings; on average net savings over a lifetime are small
question
Investment Fuction
answer
The relationship between the amount business' plan to invest and the economies income
question
Autonomous
answer
"Independent"
question
Investment
answer
16 percent of GDP
question
Government Purchases
answer
19 percent of GDP
Customer Needs And Wants
Global Positioning Systems
Marketing
Principles Of Economics: Microeconomics
Principles Of Marketing
Sports Marketing
Marketing Management 3010 Ch. 1 Quiz – Flashcards 30 terms
30 terms
Preview
Marketing Management 3010 Ch. 1 Quiz – Flashcards
question
Rather than being just a random activity, good marketing requires _____ in determining appropriate actions to produce sound decisions.
answer
thoughtful planning
question
The ____ addresses how a product will be designed, how much it should cost, how it will be promoted, and how it will get to consumers.
answer
marketing plan
question
Understanding consumers' _____ is fundamental to marketing success.
answer
needs and wants
question
Crest toothpaste targets different consumer _____ by offering different types of toothpaste for smokers than it does for children, based on their differing needs and wants.
answer
segments
question
The goal of the marketing exchange is for the parties to the transaction to be
answer
satisfied.
question
At the most basic level, marketing involves _____ between the buyer and the seller so that each is better off as a result.
answer
exchanges
question
The _____ consists of the product, price, place, and promotion of an offering.
answer
marketing mix
question
When San Pellegrino water creates value through its brand image, it is doing so through which of the following element of the four Ps?
answer
Product
question
Apple's iPad is an example of which of the following types of marketing offerings?
answer
Goods
question
A service is different from a good in that the benefit is
answer
intangible.
question
When an optical center provides eye exams and new contact lenses as its offering, it is an example of which the following combinations?
answer
Goods and services
question
A group that sponsors bike helmet poster contests for children to promote bicycle safety is providing which of the following marketing offerings?
answer
Ideas
question
Which of the following marketing mix variables is involved in the capture of value in the marketing exchange?
answer
Price
question
Which of the marketing mix elements corresponds to what the buyer gives up in the marketing exchange?
answer
Price
question
Redbox uses the _____ element of the marketing mix to make movie rentals available for customers when and where they need them.
answer
place
question
Which of the marketing mix variables represents all the activities necessary to get the right product to the right customer when the customer wants it?
answer
Place
question
Which marketing mix element deals specifically with retailing and marketing channel management?
answer
Place
question
When marketers communicate the value proposition, it involves the _____ element of the marketing mix.
answer
promotion
question
When an electronics company sells its global positioning systems to a car manufacturer, it is engaged in _____ marketing.
answer
B2B
question
The _____ era embraced the belief that a good product would sell itself.
answer
production-oriented
question
Which of the following is one of the core practices among value-oriented marketers?
answer
constantly measuring the benefits that customers receive against the costs of offerings
question
Recently, it has become important for value-oriented marketers to _____ with customers.
answer
move toward a relational perspective from a transactional orientation
question
A business philosophy and set of strategies, programs, and systems that focus on identifying and building loyalty among the firm's most valued customers is known as
answer
customer relationship management.
question
A national hotel chain engages in conversations with its customers through Facebook and even allows them to book their hotel reservations through its Facebook page. This is an example of marketing using
answer
social media.
question
Which of the following illustrates how marketing has a direct impact on consumers?
answer
Marketing helps consumers learn about new products and services.
question
When companies work collaboratively to buy and sell, transport, and store merchandise through a channel of distribution, it involves the entire _____ for goods and services.
answer
supply chain
question
A firm relies on a wide variety of vendors to make and distribute its products. Manufacturers buy raw materials from suppliers, use shipping companies to transport finished goods to multiple locations, and establish relationships with the retailers who sell them to consumers. Put all these businesses together, and you have a
answer
supply chain.
question
Firms that are _______ recognize that including a strong social orientation in business is a sound strategy that is in the best interest of both the firm and its customers.
answer
socially responsible
question
Because it has been at the center of success for many companies, marketing is considered a cornerstone of
answer
entrepreneurship.
question
According to your text, which of the following is a characteristic of great and distinguished entrepreneurs?
answer
They have visions of how certain combinations of products and services can satisfy unfilled needs.
Global Positioning Systems
Marketing
Needs And Wants
Principles Of Marketing
Sports Marketing
MKTG 370 – Flashcard 92 terms
92 terms
Preview
MKTG 370 – Flashcard
question
Marketing Plan
answer
How the product will be designed How much it will cost Where and how it will get to the customer
question
Exchange
answer
Trade of things of value between two unsatisfied parties
question
Marketing Mix: 4 P's
answer
1. Product: create value, satisfy needs 2. Price: Capture value. customers and producer agree on price 3. Place: Delivering value. able to find each other 4. Promotion: communicating value, present message
question
Production-Oriented Era
answer
The belief that a good product will sell on own. Not concerned with consumer's desires, but rather with innovation. ex: ford
question
Sale-Oriented Era
answer
People sold to each other because supply was greater than demand. -followed WWII 1945-1960s -need to PUSH the product
question
Market-Oriented Era
answer
Turn focus to what consumers want 1960s and forward -CRM
question
Value Co-Creation
answer
customization of products ex: Nike ID
question
How do marketing firms become more value driven?
answer
1. sharing information 2. balancing benefits with costs 3. building relationships
question
Importance of Marketing
answer
-build relationships -sell products -expands firm's global presence
question
Examples of "A" marketing
answer
1. got milk? 2. bottled water 3. christopher columbus 4. independence day
question
Sustainable Competitive Advantage:
answer
Advantage over competition that cannot be easily copied
question
What is a marketing strategy?
answer
1. firm's target market 2. related marketing mix 3. basis on which firm plans to build sustainable competitive advantage
question
Marketing Goals
answer
1. Profit maximization 2. market share 3. sales 4. performance/quality 5. innovation 6. satisfaction 7. loyalty levels 8.social responsibility
question
4 macro strategies that focus on aspects of marketing mix
answer
1. customer excellence 2. operational excellence 3. product excellence 4. locational excellence
question
Customer Excellence
answer
CRM, maintain loyalty
question
Operational Excellence
answer
acheived through efficient operations. get customers what they want, when they want at a lowered price
question
Product excellence
answer
best quality
question
Locational excellence
answer
good physical and internet location
question
The Marketing Plan
answer
Written document composed of analysis of current marketing situation 1. Planning 2. Implementation 3. Control
question
Why do companies some times not write down the marketing plan?
answer
Unorganized!
question
The Steps in Marketing Plan:
answer
1. Define the business mission 2. SWOT analysis 3. Identify opportunities Segmentation Targeting Positioning 4. Implement the marketing mix 5. Evaluate the Performance using marketing metrics
question
Growth Options
answer
1. Market Penetration: existing marketing mix, current segment 2. Market development: Existing marketing mix to reach new segments 3. product development: new product, current segment 4. diversification: new and new!
question
Market Penetration
answer
Increase consumption, more frequently. existing marketing mix old and related users
question
Market Development
answer
expansion into new markets with essentially the same product 1. Domestic Markets 2. Foreign Markets
question
Product Development
answer
-more difficult than market development -manager already knows the market -different products
question
Diversification
answer
New product and new market segment -difficult to implement
question
Related Diversification
answer
current target market shares something in common with new opportunity
question
Unrelated
answer
Blind, risky
question
Portolio Analysis
answer
based on a. potential growth in category b. related market share the WHOLE Industry, not just your company
question
Stars
answer
high growth and high market share. first into market will be the star until new entrant
question
Cash Cows
answer
low growth, high market -doesnt have to do alot of work -do have to pay attention -must have cash cows to fund new products
question
Dogs
answer
low-growth markets and have low market shares
question
Question marks
answer
low market share, high market growth -potential -problem child
question
The immediate environment
answer
a. company capabilities b. competitors: understanding c. corporate partners: colaborate with other parties
question
The Macroenvironmental factors
answer
1. Culture 2. Demographics 3. Social trends 4. Technology 5. Economic situation 6. Political environment
question
semi-controllable factors
answer
target market- once selected, difficult to change
question
uncontrollable factors
answer
-macroenvironmental: the marketplace @ large -microenvironmental: the industry in which you compete -controllable factors: the market mix: four p's.
question
The most ethically diverse of all nations
answer
USA
question
Microenvironment:
answer
a. nature of the firm b. suppliers c. vendors d. competition
question
How many puppies vs. babies?
answer
5 M puppies born annually 4M babies born annually
question
Worst and best business state
answer
#50= CA #1 TX
question
Most ethically diverse city
answer
LA
question
Cardinal Value
answer
most important value in your culture USA= FREEDOM
question
Need to be _____ rather than REactive
answer
PROactive
question
Baby carriages represent an opportunity presented by
answer
New laws. ADA
question
Consumer Decision Process
answer
Represents steps that consumers go through while making purchases 1. Need recognition 2. Search for information 3. Evaluation of Alternatives 4. Shopping Behavior 5. Postpurchase
question
Two types of information search
answer
Internal: prior knowledge and past experiences External: search for it or talk to other people
question
Actual or Percieved Risk (5 types)
answer
1. Performance Risk 2. Financial 3. Social 4. Physiological 5. Psychological
question
Attribute Set
answer
Consumers organize alternatives to aid decision process
question
Universal Set
answer
All choices
question
Retrieval Sets
answer
Sets you already know
question
Evoked Set
answer
The alternative set you consider when making a choice
question
Compensatory
answer
consumer is willing to trade off one characteristic against another
question
Non-compensatory
answer
when one factor is the most important
question
Post-purchase (3 possible outcomes)
answer
1. Customer satisfaction (build realistic expectations, not too high, not too low) 2. Post purchase cognitive dissonance: buyer's remorse 3. Customer Loyalty: build strong relationship
question
Factors that influence the consumer decision process
answer
-Psychological factors -social factors -situational factors -marketing mix
question
Temporal State
answer
State of mind we are in when we go shopping
question
B2b Marketing:
answer
-Refers to buying and selling goods between companies (manufacturers to wholesellers) -also sell to institutions and governments
question
Types of B2B marketing
answer
1. Manufacturers and service providers 2. Resellers 3. Institutions 4. Government (one of largest purchases)
question
B2b Buying Process
answer
1. Need Recognition 2. Product Specification 3. RFP process (proposals) 4. Proposal analysis, vendor negotiation and selection 5. Order Specification: the firm places its order with preferred supplier 6. Vendor Performance Assessment using metrics
question
Initiator
answer
the person who suggests buying
question
influencer
answer
the person whose views influence other members of the buying center in financial decisions
question
Decider
answer
the person who ultimately any part of the buying
question
Buyer
answer
the person who handles the paper work
question
user
answer
the person who consumes the product
question
gatekeeper
answer
the person who controls information or access
question
4 Types of buying centers
answer
1. autocratic: one person 2. democratic: majority rules 3. consultative: buying centers use one person to make decision but solicit others 4. Consensus: all members must reach an agreement
question
The buying situation
answer
1. New buy 2. Modified Rebuy 3. Straight Rebuy New buy is the most difficult to market
question
Buying Center Positions
answer
1. Initiator 2. Influencer 3. decider 4. buyer 5. user 6. gatekeeper
question
Firms that are _______ recognize that including a strong social orientation in business is a sound strategy that is in the best interest of both the firm and its customers.
answer
socially responsible
question
The goal of a marketing exchange is that the parties to the transaction be
answer
satisfied
question
A group that sponsors bike helmet poster contests for children to promote bicycle safety is providing which of the following marketing offerings?
answer
Idea
question
Which of the following marketing mix variables is involved in the capture of value in the marketing exchange?
answer
Price
question
Which marketing mix element deals specifically with retailing and marketing channel management?
answer
Place
question
Which of the following represents the three major phases of a marketing plan?
answer
Planning, implementation and control
question
When a firm considers its overall objectives and considers the type of business it is in, it is engaged in which of the following steps of the marketing planning process?
answer
Defining the mission
question
To evaluate the effectiveness or performance of a marketing strategy, firms typically use
answer
Marketing Metrics
question
A _______ is a measuring system that quantifies a trend, dynamic, or characteristic and is used by marketers to help explain why things happened and also to predict the future.
answer
metric
question
Which of the following is a marketing metric that might be used to evaluate the performance of a company's implementation of its marketing plan?
answer
Gross Margin
question
Which of the following is not a demographic listed in your text that would typically be used to identify consumer markets?
answer
Religion
question
Digital natives?
answer
Gen Z
question
_____, also known as Millennials, constitutes more than 60 million members in the United States alone and were born between 1977 and 2000.
answer
Gen Y
question
The first generation of "latchkey" children, known as _____, includes those born between 1965 and 1976.
answer
Gen X
question
Which of the following best describes the current income distribution in the United States? A. Income distribution has become evenly distributed. B. Income between the highest-income and lower-income groups has grown more polarized. C. The purchasing power of all income groups has grown steadily over the past decade. D. The middle class has outpaced all other income groups. E. The number of high-income earners has fallen sharply.
answer
B
question
Which of the following laws was passed to prohibit monopolies and other activities that would restrain trade or competition, as well as make fair trade within a free market a national goal? A. 1914 Clayton Act B. 1890 Sherman Antitrust Act C. 1936 Robison-Patman Act D. 1938 Wheeler-Lea Act E 1914 Federal Trade Commission Ac
answer
B
question
External agencies and government bodies publish safety ratings for cars to help consumers alleviate _____ risk.
answer
Physiological
question
The salient or important attributes about a particular product that a consumer bases his or her product evaluation on are called
answer
evaluative criteria
question
Maslow's Hierarchy of needs
answer
1. physiological 2. safety 3. love 4. esteem 5. cognitive 6. aesthetic needs 7. self actualization
question
Roberta works out at a health club, goes to yoga classes, and reads magazines about women's health to satisfy her inner desires. Which of Maslow's needs is Roberta fulfilling?
answer
Esteem
question
What are the three components that make up a person's attitude?
answer
Cognitive, affective, behavioral
question
In B2B markets, _____ are firms that buy and reprocess products and services before selling them again to the next buyer.
answer
manufacturers
question
Although social media are used to build relationships in B2B contexts, the majority of B2B marketers use _____ for their marketing efforts.
answer
white papers
Global Positioning Systems
Marketing
Principles Of Marketing
Sports Marketing
Marketing 200 Chapter 1: Quiz – Flashcards 25 terms
25 terms
Preview
Marketing 200 Chapter 1: Quiz – Flashcards
question
Rather than being just a random activity, good marketing requires _____ in determining appropriate actions to produce sound decisions. a) corporate governance b) thoughtful planning c) short-term goals d) a profit orientation e) a win-lose attitude
answer
B) Thoughtful planning
question
The ____ addresses how a product will be designed, how much it should cost, how it will be promoted, and how it will get to consumers. a) marketing mix b) competitive advantage c) marketing plan d) customer franchise e) marketing exchange
answer
C) Marketing Plan
question
Understanding consumers' _____ is fundamental to marketing success. a) family connections b) rituals and habits c) needs and wants d) educational attainment e) physical locations
answer
C) Needs and Wants
question
Crest toothpaste targets different consumer _____ by offering different types of toothpaste for smokers than it does for children based on their differing needs and wants. a) fragments b) geographic's c) modules d) exchanges e) segments
answer
E) Segments
question
The goal of the marketing exchange is that the parties to the transaction be a) close partners. b) interdependent. c) codependent. d) satisfied. e) savvy.
answer
D) Satisfied
question
At the most basic level, marketing involves _____ between the buyer and the seller. While being better off is the goal, it is not always at the "basic" level. a) respect b) promotions c) exchanges d) persuasion e) information
answer
C) Exchanges
question
The _____ consists of product, price, place, and promotion as components of a firm's offering. a) marketing exchange b) marketing mix c) channel of distribution d) customer franchise e) marketing plan
answer
B) Marketing Mix
question
Dasani bottled water has created a valuable brand image with consumers. This is an integral part of the ____________ component of the marketing mix. a) price b) place c) planning d) people e) product
answer
E) Product
question
Apple's iPad is an example of which of the following types of marketing offerings? a) Innovation b) Goods c) Services d) Ideas e) Promotions
answer
B) Goods
question
A key attribute of services that differentiates it from a good is that a service it is ___________. a) easy to market b) valuable c) tangible d) intangible e) less expensive
answer
D) Intangible
question
When an optical center provides eye exams and new contact lenses as its offering, it is an example of which the following combinations? a) Services and ideas b) Goods and services c) Needs and wants d) Programs and philosophies e) Tactics and strategies
answer
B) Goods and Services
question
A group that sponsors bike helmet poster contests for children to promote bicycle safety is providing which of the following marketing offerings? a) Services b) Goods c) Ideas d) Innovations e) Promotions
answer
C) Ideas
question
Which of the following marketing mix variables is involved in the capture of value in the marketing exchange? a) Product b) Services c) Price d) Promotion e) Place
answer
C) Price
question
Which of the marketing mix elements corresponds to what the buyer gives up in the marketing exchange? a) Product b) Price c) Promotion d) Distribution e) Place
answer
B) Price
question
Red Box uses the _____ element of the marketing mix to make movie rentals available for customers when and where they need them. a) product b) promotion c) place d) price e) premium
answer
C) Place
question
Which of the marketing mix variables represents all the activities necessary to get the right product to the right customer when the customer wants it? a) Procurement b) Promotion c) Place d) Price e) Product placement
answer
C) Place
question
When marketers communicate the value proposition, it involves the _____ element of the marketing mix. a) product b) price c) promotion d) place e) policy
answer
C) Promotion
question
When an electronics company sells its global positioning systems to a car manufacturer, it is engaged in _____ marketing. a) B2B b) B2C c) C2C d) A2B e) C2B
answer
A) B2B
question
The _____ era embraced the belief that a good product would sell itself. a) sales-oriented b) market-oriented c) value-based d) consumer-demand e) production-oriented
answer
E) Production- oriented
question
Which of the following is one of the core practices among value-oriented marketers? a) Keep information confidential, not sharing it among the firm's different departments. b) Constantly measure benefits that customers receive against the costs of offerings. c) Maintain a transactional orientation in the seller-buyer relationship. d) Manage the relationships among employees. e) Consistently sell products below the cost of production.
answer
B) Constantly measure benefits that customers receive against the cost of offerings
question
Recently, it has become important for value-oriented marketers to _____ with customers. a) move from a transactional orientation to a transitional perspective b) manage transactions more efficiently c) reduce the number of transactions to improve relationships d) move toward a relational perspective from a transactional orientation e) consider how they can reduce their interactions
answer
D) Move toward a relational perspective from a transactional orientation
question
A national hotel chain engages in conversations with its customers through Facebook and even allows them to book their hotel reservations through the Facebook page. This is an example of marketing using a) mobile media. b) traditional methods. c) unethical means. d) the supply chain. e) social media.
answer
E) Social Media
question
When companies work collaboratively to buy and sell, transport, and store merchandise through a channel of distribution, it involves the entire _____ for goods and services. a) supply chain b) promotion channel c) relationship management system d) productivity metrics e) hierarchy of purchasers
answer
A) Supply Chain
question
A firm relies on a wide variety of vendors to make and distribute its products. Manufacturers buy raw materials from suppliers, use shipping companies to transport finished goods to multiple locations, and establish relationships with the retailers who sell them to consumers. Put all these businesses together, and you have a a) marketing plan. b) supply chain. c) value proposition. d) marketing mix. e) social marketing platform.
answer
B) Supply Chain
question
Because it has been at the center of success for many companies, marketing is considered a cornerstone of a) ethics. b) supply chains. c) entrepreneurship. d) freedom of speech. e) the gross national product.
answer
C) Entrepreneurship
Advertising
Business Management
Global Positioning Systems
Gross Rating Points
Marketing
Principles Of Marketing
Reach And Frequency
Final Exam Review MKT 405 – Flashcards 50 terms
50 terms
Preview
Final Exam Review MKT 405 – Flashcards
question
Advertising in newspapers offers each of the following advantages, except:
answer
long life
question
The part of the media plan that states measures of goal achievements and the rationale for choices is the:
answer
justification and summary
question
Which approach suggests that one ad exposure is enough to affect an audience when that person or business needs the product or has an interest in the product?
answer
recency theory
question
To counter the short exposure time and to take advantage of traffic jams in major cities, a new outdoor advertising methodology that has grown in popularity is:
answer
mobile billboards
question
Television offers the following advantages, except:
answer
narrowly defined target markets
question
Intrusion value is:
answer
the ability of an ad to capture a viewer's attention without his or her voluntary attention
question
In terms of television ratings, a new approach that has been growing in use is:
answer
providing a rating for the actual commercial spot
question
Gross impressions are:
answer
the total exposures of an audience to an advertisement
question
In terms of online metrics, dwell time measures the amount of time individuals spend:
answer
with an advertisement
question
In terms of international e-commerce, large merchandise is normally shipped by:
answer
freight forwarders
question
Making sure all channels work together when a company sells through additional channels beyond the Web is
answer
channel integration
question
Which statement below is true about Web 4.0?
answer
it included interactive company and brand websites, social media, blogs, and other communication formats
question
A financial incentive may cause a consumer to switch to e-commerce; a value-added incentive is designed to
answer
change purchasing habits more permanently
question
The stage of Web development that pushed communication channels to real-time was:
answer
Web 3.0
question
The fastest growing category of online advertising is:
answer
media/video ads
question
The biggest surge in the popularity of product placements occurred:
answer
in 1982 when Reese's Pieces were used to lure E.T. out of hiding
question
Buzz marketing is attractive to marketers because
answer
a recommendation by another person carries a higher level of credibility than does advertising
question
Branded entertainment
answer
is the planned insertion of a brand or product into a movie, television show, or some other media
question
In a survey of 600 consumers regarding clothing purchases, the type of advertising that had the most influence was:
answer
in-store advertising
question
The concept of guerilla marketing was created by:
answer
Jay Conrad Levinson
question
Data mining is:
answer
building profiles of customer segments and preparing models that predict their future purchase behavior
question
With the compensation approach to handling objections, the salesperson:
answer
will reply "yes, but ..." and then explain how the product's benefits will answer the customer's objection
question
In purchasing a direct mailing list, a response list consists of individuals who have:
answer
made purchases or responded to direct mail offers in the past
question
The first step in the selling process is:
answer
generating leads
question
During the knowledge acquisition stage of the selling process, a salesperson should gather all the following information, except:
answer
identify the current price that the prospect is paying
question
Financial discounts on cases or pallets of merchandise ordered are called:
answer
off-invoice allowances
question
The primary advantage of Internet sampling to the firm providing the sample is that:
answer
only individuals who request the sample will receive it
question
Oscar is on a tight budget so he uses the consumer promotions that will give him the best price for products he buys. Oscar is which type of consumer?
answer
price sensitive
question
The key to a successful sampling program is:
answer
targeting the right audience
question
PepsiCo reacted to negative claims about hypodermic needles being found in its products with photographs and videos of the production processing showing such an event could not happen at their factories. This is an example of using which approach to managing negative publicity?
answer
crisis management
question
A local race car driver who displays advertising on the car is involved in:
answer
sponsorship marketing
question
In planning a sponsorship or event marketing program, after the marketing team establishes promotions of the event or sponsorship, the next step would be:
answer
monitor the event
question
If an advertisement appears on CSI three times and CSI has a Nielsen rating of 12.3, the gross rating points (GRP) would be:
answer
36.9
question
In business-to-business advertising, as more dollars are shifted to nonbusiness type of media, the amount being spent on:
answer
television, newspapers, and consumer magazines has steadily increased
question
Recency theory suggests that a member in a buying center about ready to purchase a copier has:
answer
selective attention to copier ads
question
Leah does not shop online because she is afraid that her identity will be stolen. This is an example of which e-commerce concern?
answer
security concerns
question
To be successful in using financially-based incentives to encourage online purchases, the incentives:
answer
should be meaningful to those visiting the website and be changed periodically
question
The following are reasons to use guerilla marketing, except:
answer
to reach consumers that cannot be reached with traditional advertising
question
The use of branded entertainment increased sharply with the:
answer
rise of reality television shows where there is a lack of script and the focus is on the real world
question
In terms of online sales, in many cases, receiving which of the following is the first step in the buying process?
answer
catalog
question
Britney likes to use coupons and tends to purchase whichever brand of food has the best coupon offer. Britney is which type of consumer?
answer
promotion prone
question
If negative publicity is combated in an Internet chat room, the approach being used is an:
answer
Internet intervention
question
Based on recency theory, the best media strategy for a firm advertising lawn mowers would be to:
answer
maximize reach through using multiple media and multiple outlet
question
When goods and services are sold on the Internet, the approach to marketing is known as:
answer
e-commerce
question
Budgets for product placements and branded entertainment have increased for the following reasons, except:
answer
seeing brands used in movies and television shows intensifies the desire to purchase the brand
question
Successful database marketing emphasizes two things:
answer
identifying customers and building relationships
question
Rewards given as contest prizes to brokers, retail salespeople, retail stores, wholesalers, or agents would be considered a:
answer
trade contest
question
Cause-related marketing is:
answer
a program that ties marketing to a charity
question
The part of the media plan that spells out the media to be used and creative considerations is the:
answer
media strategy
question
The e-commerce component most directly affected by security concerns is:
answer
payment programs
Business Management
Cloud Computing Services
Computer Networks
Global Positioning Systems
ISDS final- chapter 7 – Flashcards 61 terms
61 terms
Preview
ISDS final- chapter 7 – Flashcards
question
geospatial analytics
answer
a critical emerging trend in analytics is the incorporation of location data
question
Geaospatial data
answer
is the static location data used by these location based analytic applications - location information from mobile phones can be used to create profiles of user behavior and movement
question
geocoding
answer
uses visual maps, postal codes, latitude and longitude. these enable aggregate views of a large geographic area which is poor granularity
question
The traditional location-based analytic techniques using geocoding of organizational locations and consumers hampers the organizations in understanding "true location-based" impacts. This is because of the following reasons EXCEPT for
answer
a) *The rich, detailed granularity of using postal codes has vast potential to pinpoint the growth opportunities of individual customers. Note: This is a false statement because postal codes are not detailed enough information to find individual customers. b) Organizations employ visual maps that are geographically mapped and based on the traditional location data, usually grouped by postal codes. c) Locations based on postal codes offer an aggregate view of a large geographic area. d) Addition of location components based on latitudinal and longitudinal attributes to the traditional techniques enables organizations to add a new dimension of "where" to their traditional business analyses.
question
geographic information system (GIS)
answer
used to capture, store analyze and manage the data linked to a location - combined with integrated sensor technologies and GPS
question
location intelligence
answer
interactive maps that further drill down to details about any location
question
location + demographic details data can help retailers
answer
1. determine how sales vary by population level 2. assess locational proximity to other competitors and their offerings 3. assess the deamdn variations and efficiency of supply chain operations 4. analyze customer needs and complaints 5. better target different customer segments
question
How does the US military benefit from location based analytics?
answer
1. track the information about the type of aircraft 2. maintenance history 3. complete list of crew, equipment and supplies on the aircraft 4. location of the aircraft 4. well informed decisions for global operations
question
reality mining
answer
specialized data mining of location based data. real time location information= real time insight. - useful in marketing promotional campaigns
question
path intelligence
answer
a British company developed a system, footpath that ascertains how people move within a city or even within a store. - uses reality mining, locations analytics and shopper insights.
question
footpath
answer
automatically tracking movement without any cameras recording the movement visually analysis can help determine the best layout for the store, shopping mall or public transportation options. legal according to privacy regulators globally
question
real time location intelligence
answer
targeting the right customer based on their behavior over geographic locations
question
analytics application for consumers
answer
explosive growth of the apps industry directly used by consumers not businesses enabling consumer to become more efficient the demand and the supply for consumer oriented analytic apps are increasing
question
CabSense
answer
is an app for consumers to use in finding a taxi in New York City. rating of street corners using interactive maps.
question
ParkPGH
answer
app for finding real time parking for downtown Pittsburgh. capable of predicting future parking availability depending on historical demand and current events.
question
recommender systems
answer
web based information filtering system that takes the inputs from users and then aggregates the inputs to provide recommendation for other users in their product or service selection choices. recommendation engines are a huge success for retailer line amazon
question
structured data
answer
ratings/rankings
question
unstructured data
answer
textual comments
question
the web 2.0 revolution and online social networking
answer
web 2.0 is related to analytics. changing the web from passive to active. consumer is the one that creates the content and user created content is growing
question
what is the objective of web 2.0?
answer
enhance creativity, information sharing and collaboration.
question
cloud computing
answer
originates from a reference to the internet as a "cloud" and is a combination of several information technology components as services. - a style of computing in which dynamically scalable and often virtualized resources are provided over the internet - users need not have knowledge of, experience in, or control over the technology infrastructures in the cloud that supports them
question
web based email as a cloud computing application
answer
centralized hardware/software/infrastructure centralized updates/upgrades
question
cloud computing is used in
answer
ecommerce, BI, CRM, SCM
question
service oriented thinking
answer
one of the fastest growing paradigms today building toward agile data, information and anlytics capabilities as services
question
component based service orientation fosters
answer
reusability, substitutability, extensibility (not originality)
question
Data-as-a-service (DaaS)
answer
one of the three major service models that underlie the service oriented DSS/BI accessing data "where is lives" enriching data quality with centralization
question
Information as a service (IaaS)
answer
"information on demand" foal is to make information available quickly (agility) - provides a single version of the truth, reduce (not increase) proliferating redundant data and the time it takes to build and deploy new information services.
question
Analytics-as-a-Service (AaaS)
answer
"agile analytics" AaaS in the cloud has economies of scale, better scalability and higher cost savings.
question
impacts of analytics in organizations
answer
new organizational units restructuring business processes and virtual teams job satisfaction job stress and anxiety
question
Business process reengineering
answer
major restructuring of organizational business processes with respect to changes in organizational culture and new information technology initiatives being undertaken by an organization.
question
when new analytics applications are introduced and affect multiple related processes and departments the organizations is best served by utilizing
answer
business process reengineering
question
research into managerial use of DSS and expert systems found managers
answer
1. spent more of their time planning 2.saw their decision making quality enhanced 3. were able to devote less of their time "fighting fires" 4. spent less time in the office and more time in the field 5. gained more power and they gained more information and analysis capabilities.
question
key concern of predictive analytics
answer
loss of privacy
question
dynamic segmentation
answer
refers to real time or near real time customer segmentation analytics that will enhance their understanding about individuals responses to the price signals and identify the best customer to be targeted with specific marketing campaigns
question
why perform consumer analytics?
answer
helps a company's customers make better purchasing and usage decisions. OG&E is NOT using it to help increase energy usage to regain company profits and ultimately to accelerate their need to build new fossil fuel generation plants.
question
how is geospatial analytics employed at Great Clips?
answer
great clips is NOT using dynamic segmentation. they use geospatial analysis to help analyze the locations based on the requirements for potential customer base.
question
How can location based analytics help retailers in targeting customers?
answer
can help to narrow the characteristics of users who are most likely to utilize a retailers services or products. Quiznos"s was NOT targeting consumers who cut coupons from the local newspaper an redeemed them at subway.
question
a life coach in your pocket
answer
this case study was NOT about consumer entertainment when using apps
question
T/F in the great clips case study, the company uses geosptial data to analyze, among other things, the types of haircuts most popular in different locations
answer
FALSE
question
T/F in the life coach study, Kaggle recently hosted a competition aimed at identifying muscle motions that may be used to predict the progression of Alzheimers disease
answer
TRUE
question
T/F content based filtering approaches are widely used in recommending textual content such as new items and related web pages
answer
TRUE
question
T/F Data-as-a-service began with the notion that data quality could happen in a centralized place, cleansing and enriching data and offering it to different systems, applications, or users, irrespective of where they were in the organization, computers, or on the network.
answer
TRUE
question
T/F IaaS helps provide faster information, but provides information only to managers in an organization.
answer
FALSE
question
What kind of location based analytics is real time marketing promotion?
answer
organization-oriented location based dynamic approach
question
GPS navigation is an example of which kind of location based analytics?
answer
consumer-oriented geospatial static approach
question
components in a service oriented DSS environment
answer
information technology as enabler process as beneficiary people as user
question
Which component of service-oriented DSS can be defined as data that describes the meaning and structure of business data, as well as how it is created, accessed, and used?
answer
Metadata management
question
Which component of service-oriented DSS can be described as a subset of a data warehouse that supports specific decision and analytical needs and provides business units more flexibility, control, and responsibility?
answer
data marts
question
Which component of service-oriented DSS can be described as optimizing the DSS environment use by organizing its capabilities and knowledge, and assimilating them into the business processes?
answer
information services with library and administrators
question
Which component of service-oriented DSS includes such examples as optimization, data mining, text mining, simulation, automated decision systems?
answer
analytics
question
Which of the following is true of data-as-a-Service (DaaS) platforms?
answer
there are standardized processes for accessing data wherever it is located
question
Which of the following is considered the economic engine of the whole analytics industry?
answer
analytics user organizations
question
In the opening vignette, the combination of filed infrastructure, geospatial data, enterprise data warehouse, and analytics has enabled OG&E to manage its customer demand in such a way that it can optimize its ________ investments.
answer
long-term
question
A critical emerging trend in analytics is the incorporation of location data. ________ data is the static location data used by these location-based analytic applications.
answer
geospatial
question
The surge in location-enabled services has resulted in ________ mining, the analytics of massive databases of historical and real-time streaming location information.
answer
reality
question
redictive analytics is beginning to enable development of software that is directly used by a consumer. One key concern in employing these technologies is the loss of ________.
answer
privacy
question
________ promises to eliminate independent silos of data that exist in systems and infrastructure and enable sharing real-time information for emerging apps, to hide complexity, and to increase availability with virtualization. Answer: Information-as-a-service
answer
information as a service
question
A major structural change that can occur when analytics are introduced into an organization is the creation of new organizational ________.
answer
units
question
When an organization-wide, major restructuring is needed, the process is referred to as ________.
answer
reengineering
question
Location information from ________ phones can be used to create profiles of user behavior and movement.
answer
mobile/cell
question
southern States Cooperative used analytics to prepare the customized catalogs to suit the targeted ________ needs, resulting in better revenue generation.
answer
customer
Advertising
Business Management
Global Positioning Systems
Gross Rating Points
Marketing
Reach And Frequency
Marketing Communications Exam 3 – Flashcards 81 terms
81 terms
Preview
Marketing Communications Exam 3 – Flashcards
question
Continuity
answer
the exposure pattern or schedule used in an ad campaign is its
question
in 1982 when Reese's Pieces were used to lure E.T. out of hiding
answer
The biggest surge in the popularity of product placements occured
question
Hyperbole cognitive message strategy
answer
untestable claim based upon some attribute or benefit
question
No, we will miss it by 31000
answer
The awareness objective is to obtain awareness in140,000 households. We estimate that with 90 TV ads run over 30 days, we can obtain 80,000 targeted households aware. With publicity associated with a special event, we can obtain another 45,000 households aware of us. We estimate that 20% of the target households who see the ad will also see the publicity for the event. The cost for producing the TV ad is $20,000. The cost for placement is $3500 each time the time is run. For publicity, a months retainer is $15,000 and we need three months effort in obtaining publicicity. Will we reach our objective of 140,000 households aware of us?
question
Rational
answer
The type of appeal closely follows the steps in the hierarchy of effects model
question
Newspaper ads
answer
In terms of media, local retailers tend to spend the most dollars on this
question
A high level of frequency
answer
If the objective of an advertising campaign is to increase brand recall, then the emphasis should be on this
question
36.9
answer
If an advertisement appears on the CSI television show three times and the show has a Nielsen rating of 12.3, the GRP would be
question
satisfying needs related to intensity of distribution
answer
The primary factor under consideration when using multi-distribution is
question
a decorative model
answer
Placing a female wearing a bikini in an advertisement for power tools targeted to men is an example of
question
the share
answer
The number of households tuned into a program divided by the total number of households with a television turned on calculates
question
maximize reach through using multiple media and multiple outlets
answer
Based on recency theory, the best media strategy for a firm advertising lawn mowers would be to
question
Spot ad
answer
a one time placement of an ad on a local television station
question
A price strategy that uses price skimming exclusively
answer
In Marketing Is Everything, McKenna describes "market ownership" as a strategy that can insure long-term growth and customer satisfaction. Of the choices listed, which one is NOT consistent with this market ownership strategy?
question
ineffective
answer
In Marketing Is Everything, McKenna points out that, in todays market, advertising is
question
generate revenue
answer
For movie makers and television producers, the primary motivation behind product placement and branded entertainment is to
question
Freestanding inserts
answer
The primary vehicle for distributing print coupons is
question
the company's or products position
answer
Mountain Dew's marketing team might learn that the soft drink is considered more hip and trendy than the Coke during an analysis of
question
trade allowance
answer
Offering financial incentives to channel members in order to motivate them to make a purchase is a
question
pyschographics
answer
This is not a method of segmenting business-to-business markets
question
selective sampling
answer
Giving out samples at a site such as a state fair, parade, or sporting event is
question
self liquidating premium
answer
Consumers must pay a small amount of money for a
question
They tend to have higher margins than national brands
answer
Private labels are attractive to retail stores because
question
satisfying needs related to intensity of distribution
answer
The primary factor under consideration when using mult-distribution is
question
Retailers use each of the following reasons to justify slotting fees except
answer
the fees level the playing field between small and large retail outlets
question
key target markets
answer
In the IMC planning process, marketing objectives are paired with an understanding of
question
Trade promotions encourage out-of-season buying
answer
Compared to consumer promotions, this is an advantage of trade promotions
question
problem recognition
answer
After watching an advertisement for Wrangler jeans, Denise decides she would like to buy a new pair. This is an example of which step of the consumer decision making process?
question
affect referral
answer
Carrie buys a Honda accord without considering other brands because she really likes the Accord and believes it is the best automobile on the market. Carries evaluation of alternatives is best explained by this model
question
private brands are usually manufactured by the same companies that make the national brands
answer
Private/store brands are gaining greater acceptance among consumers for all of the following reasons except
question
communications research
answer
The first step in the IMC planning process is
question
Digital marketing
answer
marketing that incorporates the components of e-commerce, internet marketing, mobile marketing, and social media
question
E-commerce
answer
selling goods and services on the internet
question
Cyberbait
answer
a type of lure or attraction that brings people to a website
question
Interactive marketing
answer
the development of marketing programs that create interplay between consumers and business
question
Content marketing
answer
providing useful information and product use solutions to potential customers
question
Geo-targeting
answer
advertising designed to reach customers where they are located based on contacting their mobile communication devices
question
Dwell rate
answer
measures the proportion of ad impressions that resulted in users clicking an ad or mousing over it
question
Dwell time
answer
measures the amount of time individuals spend engaged with an advertisement
question
Blogs
answer
The online musings of an individual or group; the term is derived from "web logs"
question
Brand spiraling
answer
the practice of using traditional media to promote and attract consumers to a website
question
Personalized URL's
answer
a personalized web page preloaded with the customers personal data, contact information, purchase behavior, and previous interactions with the company
question
Search engine optimization (SEO's)
answer
The process of increasing the probability of a particular company's website emerging from a search
question
Social Media
answer
any digital tool or venue that allows individuals to socialize on the web
question
Social network
answer
a social structure of individuals and/or organizations that are tied together in some manner
question
Social media marketing
answer
the utilization of social media and/or social networks to market a product, company, or brand
question
General social networking sites
answer
websites that are broadly based and designed to appeal to all demographics, regardless of gender, age, race, income or generation
question
Niche social networking site
answer
a website that focuses on a specific interest, hobby, or demographic group
question
Social bookmarking sites
answer
websites that allow individuals to share bookmarks of websites
question
Social listening
answer
a social media marketing strategy that involves listening to social chatter
question
Content seeding
answer
a social media marketing strategy that involves providing incentives for consumers to share content about a brand
question
Real time marketing
answer
the creation and execution of an instantaneous marketing message in response to and in conjunction with- an occurrence during a live event
question
Interactive blogs
answer
a marketing strategy in which a blog allows visitors to make comments or posts
question
Viral marketing
answer
an advertisement tied to an email or other form of online communications in which one person passes on the advertisement or email to other companies
question
Buzz score
answer
a measure of the number of times a brand receives a mention on a social network within a specific time frame
question
Public relations department
answer
a unit in a firm that manages publicity and other communications with all of the groups that make contact with the company
question
Hit
answer
the mention of a company's name in a news story
question
Stakeholder
answer
a person or group with a bested interest in a firm's activities and well-being
question
Corporate social responsibility
answer
an organizations obligations to be ethical, accountable, and reactive to the needs of society
question
Purpose marketing (pro social)
answer
promoting a brand or company by focusing on values, behavior, and beliefs of the company to sell the company's products
question
Cause-related marketing
answer
matching marketing efforts with some type of charity work or program
question
Green marketing
answer
the development and promotion of products that are environmentally safe
question
Greenwashing
answer
activities presented as being green or environmentally friendly that are not
question
Damage control
answer
Reacting to negative events caused by a company error, consumer grievances, or unjustified or exaggerated negative press
question
Entitlings
answer
attempts to claim responsibility for positive outcomes of events
question
Enhancements
answer
attempts to increase the impact of a desirable outcome of an event in the eyes of the public
question
Internet interventions
answer
confronting the negative publicity on the internet, either in website news releases or by entering chat rooms, blogs, or social networks
question
Crisis managment
answer
Either accepting the blame for an event and offering an apology or refuting those making the charges in a forceful manner
question
Impression management
answer
the conscious or unconscious attempt to control images projected in real or imagined social situations
question
Sponsorship marketing
answer
when the company pays money to sponsor someone or some group that is participating in an activity
question
Metrics
answer
designed to accurately portray the effectiveness of a marketing communications plan
question
Message evaluation techniques
answer
methods used to examine the creative message and the physical design of an advertisement, coupon, or direct marketing piece
question
Online evaluation metrics
answer
methods used to examine online advertising and marketing campaigns
question
Respondent behavior evaluations
answer
methods used to examine visible customer actions, including making store visits, inquiries, or actual purchases
question
Copytests
answer
tests used to evaluate a marketing piece that is finished or in its final stages prior to production
question
Portfolio test
answer
a test of an advertisement using a set of print ads, one of which is the ad being evaluated
question
Theater test
answer
a test of an advertisement using a set of television ads, including the one being evaluated
question
Warmth monitor
answer
a method to measure emotional responses to advertisements
question
Biometric research
answer
a method to measure physiological reactions to advertisements and marketing messages
question
Cognitive neuroscience
answer
a brain-image measurement process that tracks brain activity
question
Positioning advertising copytesting (PACT)
answer
principles to use when assessing the effectiveness of various messages
Global Positioning Systems
Marketing
New Product Development
Principles Of Marketing
Product And Process
Real Time Information
MKT 421 – Flashcard 81 terms
81 terms
Preview
MKT 421 – Flashcard
question
supply chain
answer
network of all entities involved in producing and delivering a finished product or service to the final customer (can be product or service)
question
value chain
answer
each activity that occurs in the process of producing and delivering a product or service to the final customer should add value
question
two ways to add value
answer
minimize cost or add service
question
supply chain management
answer
design, integration, and management of the flows of products, information, and funds from original suppliers to the final customer AND ensuring that products are available in the right quantities, in the right locations, and at the right time while minimizing system-wide costs and satisfying customer service level requirements
question
three key activities of SCM
answer
1. coordination 2. information sharing 3. collaboration
question
three overriding business goals
answer
1. customers drive the decisions/actions of of supply chains 2. differentiate products/services from competitors (responsiveness is key determinant - used to be quality) 3. generate profits and extract some of the value created for shareholders
question
beginning of SCM
answer
used to be siloed units within a company, but began to change in the 1980s due to intense global competition
question
factors that influenced SCM
answer
1. information technology (internet) 2. globalization (increased competition) 3. increased customer sophistication, affluence, knowledge
question
three challenges of SCM
answer
1. conflicting objectives 2. complexity 3. variability
question
three imperatives for success
answer
1. differentiation 2. responsiveness 3. efficiency
question
three questions to design SC from strategy
answer
1. What is our business and/or industry? 2. Who are our customers? 3. What do customers demand?
question
five parts of SC network
answer
1. facilities (manufacturing, DCs, retailers/customers) 2. transportation 3. suppliers 4. inventory 5. information
question
foundations of SC design
answer
1. competitive priorities 2. technological 3. macroeconomic 4. political 5. infrastructure
question
six outcomes of the supply chain
answer
1. cost 2. responsiveness (time) 3. security 4. sustainability 5. resilience 6. innovation *quality and service are order qualifiers
question
procurement
answer
tactical processes involved in obtaining merchandise, capital equipment, raw materials, services, or maintenance, repair, and operating supplies
question
sourcing
answer
selecting the firm's (upstream) supply base to acquire its materials, services, supplies, and equipment
question
three questions to determine supply base
answer
1. How to select and qualify suppliers? 2. How many suppliers? 3. Make or buy in-house or outsource?
question
reasons for a single supplier
answer
- no other available suppliers - establish a collaborative relationship - reduce variability - quality, service, etc. - lower cost and/or economies of scale - product or process is high value or high intellectual property
question
reasons for multiple suppliers
answer
- reduce or spread risk of supply interruption - create competition - sourcing policy requirements (small business, women, minority, etc.)
question
strategic sourcing
answer
evaluating and selecting suppliers to acquire materials, services, supplies, and equipment based on a long-term strategic framework
question
value of strategic suppliers
answer
- reduce costs and delivery cycle times - improve quality and long-term financial performance - reduce high costs of globalization and materials - deliver more innovative products more frequently and at lower costs
question
functional products
answer
low profit margins with relatively stable demands and high levels of competition, so strategy based on stable supply at lowest cost
question
innovative products
answer
short product life cycles, product line complexity, variable demand, high profit margins, so strategy based on supplier quality, speed, and flexibility
question
five strategic sourcing strategies
answer
1. supply base reduction 2. collaborative supplier selection and evaluation process 3. early supplier involvement (ESI) 4. alliance development 5. outsourcing
question
benefits of supply base reduction (supply rationalization)
answer
- buyer-supplier partnerships easier to manage - reduced cost (economies of scale) - closer and more frequent interaction between buyer and supplier - increases levels of quality and delivery reliability - mindful of single vs. multi-source questions
question
outsourcing
answer
any supply chain function being performed by a third party that the company could control in-house
question
off-shoring
answer
company maintains control of a function but moves it off-shore
question
three considerations of outsourcing
answer
1. scope (degree of supplier responsibility) 2. criticality (importance of task/activities to the focal company) 3. core competencies (differentiation points)
question
three ways outsourcing reduces costs
answer
1. aggregation (economies of scale) 2. lower costs of capital, materials, labor, facilities 3. higher quality = fewer defects
question
four ways outsourcing increases customer value
answer
1. higher product quality = customer satisfaction 2. innovation, expertise, and faster time to market 3. enables greater product flexibility and variety 4. lower prices for customers
question
four risks of outsourcing
answer
1. underestimate total cost or overestimate cost savings 2. loss of internal capability/expertise=innovation 3. business complexity 4.market risks
question
manufacturing
answer
process of turning inputs into a finished product
question
four factors in a manufacturing strategy
answer
1. regionalization 2. vertical integration 3. automation and robotics 4. modularity or platforming
question
forecasting
answer
effectively matching supply and demand to achieve optimal levels of cost and customer service
question
five results of more accurate forecasts
answer
1. lower inventories 2. fewer stock-outs or obsolescence 3. smoother production plans 4. reduced costs 5. improved customer service
question
three principles of forecasting
answer
1. forecasts are always wrong 2. the longer the forecast horizon the less accurate the forecast 3. aggregate forecasts are generally more accurate
question
bullwhip effect
answer
variability increases up the supply chain (retailer is least variable), which causes high levels of inventory and potential obsolescence in the supply chain
question
four strategies to decrease the bullwhip effect
answer
1. centralize demand planning 2. reduce variability (pricing, SKUs, postponement) 3. reduce lead time 4. strategic partnerships
question
qualitative forecasting
answer
based on opinion and intuition
question
quantitative forecasting
answer
uses mathematical models and historical data to make forecasts
question
four qualitative forecasting methods
answer
1. jury of executive opinion 2. delphi method 3. sales force composite 4. consumer survey
question
time series forecasting
answer
based on the assumption that the future is an extension of the past
question
four variations in time series
answer
1. trend variations 2. cyclical variations 3. seasonal variations 4. random variations
question
three stages of planning
answer
1. strategic/long-range 2. tactical/intermediate 3. operational/short-range
question
sales and operations planning
answer
cross-functional teams of marketing, operations, and finance that plan supply, demand, and product introductions
question
four types of inventory
answer
1. raw materials 2. work-in-progress (WIP) 3. finished goods 4. maintenance, repair and operating *may also be safety stock
question
logistics
answer
coordination of all activities involved in moving and positioning inventory across the supply chain; focuses on time, place, and quantity utility
question
primary functions of logistics
answer
transportation, storage and materials handling, order/customer fulfillment inventory management, network design, packaging
question
transportation
answer
most important part of SCM because products have little value until they are moved to the customer's point of consumption
question
common carrier
answer
offer transportation services to all shippers at published rates between designated locations without discrimination
question
contract carrier
answer
not bound to serve the general public, but rather serve specific customers under contractual agreements
question
exempt carriers
answer
exempt from particular regulation of services and rates if they transport certain exempt products like produce, livestock, coal
question
private carrier
answer
not subject to economic regulation and typically transports goods for the company owning the carrier
question
six transportation modes
answer
1. truck/motor carriers 2. rail carriers 3. air carriers 4. ship/water carriers 5. pipelines 6. intermodal transportation
question
three types of logistics service providers
answer
1. freight forwarders 2. transportation brokers 3. integrated logistics service providers
question
distribution centers
answer
key functions: storage, order fulfillment, product customization
question
functions of marketing
answer
- market research - product development - pricing - advertising/promotions - channels of distribution
question
customer-driven supply chain
answer
empowered customers (end customer or organizational end user) are the driving force of the supply chain because they are highly knowledgeable and demanding
question
six types of customer service
answer
1. time 2. dependability 3. communications 4. convenience 5. operations (packaging, delivery configuration, handling, technology) 6. support
question
four customer strategies
answer
1. standardized strategy 2. customized strategy 3. niche strategy 4. micro-marketing
question
standardized strategy
answer
all customers are viewed in the same way; products developed for the average customer (mass production; cost/economies of scale)
question
customized strategy
answer
different versions of the product are developed for various, broader segments (higher costs)
question
niche strategy
answer
targets only one segment of the overall market with very precise products
question
micro-marketing strategy
answer
product is designed to meet the needs of an individual customer; sometimes called one-to-one marketing
question
channels of distribution
answer
method by which products and services are passed from the manufacturer to the final customer
question
four types of channels of distribution
answer
1. direct channels 2. indirect channels 3. e-commerce/internet channel 4. omni-channel
question
three factors that influence the structure of the distribution channel
answer
1. market coverage 2. product characteristics 3. customer service
question
logistics channel
answer
physical movement of products from where they are available to where they are needed
question
problems associated with too much complexity
answer
- confused customers - brand dilution - high costs
question
three keys to complexity management
answer
1. need market awareness of complexity impacts 2. supplier management 3. product commonality
question
innovation fulcrum
answer
point at which the number of products strikes the right balance between customer satisfaction and operating complexity
question
five ways to manage complexity
answer
1. conduct a "Model T" analysis 2. raise hurdle rate 3. postponement 4. institutionalize simplicity in decision-making 5. stay balanced
question
postponement
answer
delaying the timing of customization until key customer data is known
question
three types of postponement
answer
1. pull postponement (during manufacturing) 2. logistics postponement (at the DC) 3. form postponement (involves composition of product/design)
question
benefits of postponement
answer
- lower costs - improved forecasting and decrease variability/bullwhip - increase customer satisfaction/service - allows companies to penetrate new markets, capture customers, and respond quickly to changes in the marketplace
question
challenges of postponement
answer
- costly to implement - potentially lower capacity utilization - integration and collaboration of suppliers and partners
question
ERP
answer
umbrella software system that links a variety of functional processes in a business and utilizes a centralized and shared database system to tie the entire organization together
question
traditional performance measures
answer
operational/cost, revenues, profits
question
performance variance
answer
the difference between the standard and actual performance
question
balanced scorecard
answer
financial, operational, customer measures
question
world-class performance measurements
answer
involves a hierarchy of supply chain metrics, including top tier (SC health assessment), mid-life (SC diagnostic), and ground level (SC effectiveness)
Global Positioning Systems
Marketing
Principles Of Marketing
Quiz 1-MKT 300 – Flashcards 10 terms
10 terms
Preview
Quiz 1-MKT 300 – Flashcards
question
Which of the following best describes a relational orientation?
answer
Firms focus on the lifetime profitability of the customer relationship, not how much money is made during each transaction.
question
Through the promotion element of the marketing mix, marketers attempt to ______ value.
answer
Communicate
question
Which of the following can be said regarding the use of social media in today's global economy?
answer
A big obstacle to the growth of social media is that only around 40 percent of the world's population has access to the internet
question
Which of the following is one of the core practices among value-oriented marketers?
answer
Constantly measuring the benefits that customers receive against the costs of offerings
question
Which marketing-mix element deals specifically with retailing and marketing channel management?
answer
Place
question
Which of the following marketing-mix variables is involved in the capture of value in the market exchange?
answer
Price
question
Apple's iPad is an example of which of the following types of marketing offerings?
answer
Goods
question
The goal of a marketing exchange is that the parties to the transaction be
answer
satisfied
question
The _______ addresses how a product will be designed, how much it should cost, how it will be promoted, and how it will get consumers.
answer
Marketing plan
question
Rather than being just a random activity, good marketing requires __________.
answer
thoughtful planning
Global Positioning Systems
Integration
Local Area Network
Local Area Networks
Networking
Patterns And Trends
Software
bcis – Flashcard 98 terms
98 terms
Preview
bcis – Flashcard
question
Which of the following are included in the network categories?
answer
question
What is wireless fidelity (Wi-Fi)?
answer
portable devices can connect wirelessly to local area network using access points that sends and receive data via radio waves
question
What is a chipless RFID tag?
answer
Use plastic or conductive polymers instead of silicon-based microchips allowing them to be washed or exposed to water without damaging the chip
question
4. _______ is a means by which portable devices can connect wirelessly to a local area network, using access points that send and receive data via radio waves.
answer
wireless fidelity (Wi-Fi)
question
Which of the following are included in network protocols?
answer
(FTP) And (TCP/IP)
question
_______ is an example of a WAN.
answer
Are essentail for carrying out the day-to-day activities of many companies
question
_______ is a large computer network usually spanning a city or a specific infrastructure, like a college.
answer
Metropolitan area network (MAN)
question
Which of the following are bandwidth speeds?
answer
kilo-bits, Megabits,Gigabits
question
_____ is a single unit of binary data routed through a network.
answer
Packet
question
What is a utility application that monitors the network path of packet data sent to a remote computer?
answer
Traceroute
question
11. What is software that prevents direct communication between a sending and receiving computer and is used to monitor packets for security reasons?
answer
Proxy
question
What is a packet header?
answer
List the destination (for example , In IP packets the destination is the IP address) along with the length of the message data
question
What is a packet footer?
answer
represents the end of the packet or transmission end
question
What is transmission control protocol/Internet protocol (TCP/IP)?
answer
Network access technology use a standard internet protocol
question
Which of the following are legitimate Internet domains?
answer
.biz .com .edu .gov .info .mail .net .org
question
_______ domain is reserved for the U.S. military.
answer
.mil
question
Which of the following is an example of P2P?
answer
Skype user directory is distributed among the user in its network allowing scalability without a complex and expensive centralized infrastructure.
question
What is the major challenge of networking or performing business in a connected world?
answer
security and social, ethical, and political issues
question
Which of the below statements is false in reference to mobile and wireless computing?
answer
question
_______ is a means by which portable devices can connect wirelessly to a local area network, using access points that send and receive data via radio waves.
answer
Wireless fidelity (Wifi)
question
Which of the following are wireless networks?
answer
personal area network, Wireless local area network, wireless metropolitan area network, Wireless Wide area network
question
What is Bluetooth?
answer
Is a wireless PAN technology that transmits signals over short distances among cell phones, computers,and other devices
question
What is wireless fidelity (Wi-Fi)?
answer
portable devices can connect wirelessly to local area network using access points that sends and receive data via radio waves
question
What is Wi-Fi infrastructure ?
answer
Devices on the network all communicate through a single access point, which is generally the wireless router.
question
What is WiMAX?
answer
a communication technology aimed at providing high speed wireless data over metropolitan are network
question
_______ is a space station that orbits the Earth receiving and transmitting signals from Earth-based stations over a wide area.
answer
satellite
question
27. What is IT consumerization?
answer
the blending of personal and business use of technology devices and application
question
What is mobile device management (MDM)?
answer
Remotely controls smart phones and tablets ensuring data security
question
Which of the following are wireless business applications?
answer
Radio- Frequency Identification ,Global positioning system, Geographic Information system
question
Which tags use a battery to run the microchip's circuitry, but communicate by drawing power from the RFID reader?
answer
Semi passive RFID
question
________ occurs when a company places active or semi-passive RFID tags on expensive products or assets to gather data on the item's location with little or no manual intervention.
answer
Asset tracking
question
What is a chipless RFID tag?
answer
Plastic or conductive polymers instead of silicon based microchip allowing them to be washed or exposed to water without damaging the chip
question
What uses GPS tracking to track vehicles?
answer
Vehicle location(avl)
question
___ is the science and art of making an illustrated map or chart.
answer
Cartography
question
What is geocoding?
answer
spatial databases is a coding process that assigns a digital map feature
question
1. What is an application integration?
answer
a integration of a company existing management information systems
question
What takes information entered into a given system and sends it automatically to all downstream systems and processes?
answer
Backward Integration
question
What takes a new approach to middleware by packaging commonly-used applications together, reducing the time needed to integrate applications from multiple vendors?
answer
application integration (EAI) Middleware
question
Which of the following are included in the five basic supply chain activities?
answer
Plain, Source, Make, Deliver, Return
question
Which of the following are included in a typical supply chain?
answer
Buyer power, Threat of substitute products of service, Threat of new entrants, Organized supply chain, Supplier power
question
Which of the following is not one of the five basic components of supply chain management?
answer
Cost
question
Where would you find the customers' customer in a typical supply chain?
answer
Downstrream
question
What is inventory cycle time ?
answer
The time it takes to manufacture to product and deliver it to the retailer
question
Which of the following questions can procurement help a company answer?
answer
What quantity of raw materials should we purchase to minimize spoilage? How can we guarantee that our raw materials meet production needs? At what price can we purchase materials to guarantee profitability? Can purchasing all products from a single vendor provide additional discounts?
question
What includes the processes that control the distribution, maintenance, and replacement of materials and personnel to support the supply chain?
answer
Logistics
question
Which of the following are included in the three business areas of supply chain management?
answer
Procurement, Logistics, Materials Management
question
Which of the following are included in the disruptive business technologies reinventing the supply chain?
answer
procurement, logistics, materials management
question
What is 3D printing?
answer
builds layer by layer in an additive process a three dimensional solid object from a digital model
question
What uses electronic tags and labels to identify objects wirelessly over short distances?
answer
Radio-frequency identification (RFID)
question
What systems are used to create the digital designs and then manufacture the products?
answer
Computer-aided design/computer-aided manufacturing (CAD/CAM)
question
What is collaborative engineering?
answer
A set of tools that supports the work of teams or groups by facilitating the sharing and flow of information.
question
Which of the following are included in the areas extending the supply chain? (Check all that apply)
answer
supply chain event management selling chain management collaborative engineering collaborative demand planning extended SCM components core SCM components analytical SCM
question
Which of the following are included in sales metrics? (Check all that apply)
answer
Number of :prospective customers,new customers,retained customers,open leads,sales calls ,sales calls per lead , new revenue, recurring revenue, proposals given
question
Which of the following are included in customer service metrics? (Check all that apply)
answer
cases closed same day, Number of cases handled by agent, number of service calls, Average number of service requests by type, average time to resolution , average number of service calls per day, percentage compliance with services-level agreement, percentage of service renewals, customer satisfaction level
question
Which of the following are included in marketing metrics? (Check all that apply)
answer
question
Which of the following is not one of the three phases in the evolution of CRM?
answer
question
Which of the following is a common customer service CRM metric?
answer
Average time to resolution
question
Which question below represents a CRM analyzing technology question?
answer
question
Which of the following questions are included in CRM prediction technologies? (Check all that apply)
answer
question
Which of the following are included in marketing operational CRM technologies? (Check all that apply)
answer
question
Which of the following are included in sales operational CRM technologies? (Check all that apply)
answer
question
Which of the following are included in customer service operational CRM technologies? (Check all that apply)
answer
question
What guides users through marketing campaigns performing such tasks as campaign definition, planning, scheduling, segmentation, and success analysis?
answer
question
What is automatic call distribution?
answer
a phone switch routes inbound calls to agents
question
Who are the primary users of ERP systems?
answer
question
Which of the following are included in core ERP components? (Check all that apply)
answer
question
Which extended ERP component collects information used throughout an organization, organizes it, and applies analytical tools to assist managers with decisions?
answer
question
Which of the following are included in extended ERP components? (Check all that apply)
answer
question
Appendix C 1. What is a telecommunications system?
answer
enable the transmission of data over public or private networks
question
What is a network?
answer
A network is a communications system created by linking two or more devices and establishing a standard methodology by which they can communicate
question
Which of the following is not one of the differentiating factors of a network?
answer
question
What is designed to connect a group of computers in close proximity to each other such as in an office building, a school, or a home?
answer
local area network (LAN)
question
What spans a large geographic area, such as a state, province, or country?
answer
wide area network (WAN)
question
What is a large computer network usually spanning a city?
answer
metropolitan area network (MAN)
question
What is a peer-to-peer network?
answer
a computer network that relies on the computing power and bandwidth of the participants in the network rather than a centralized server.
question
What is a client?
answer
A computer designed to request information from a server.
question
What runs a network, steering information between computers and managing security and users?
answer
question
What is a computer that is designed to request information from a server?
answer
client
question
What occurs when the sending computer divides a message into a number of efficiently sized units called packets, each of which contains the address of the destination computer?
answer
packet-switching
question
What is a router?
answer
an intelligent connecting device that examines each packet of data it receives and then decides which way to send it onward toward its destination.
question
What is a client/server network?
answer
A model for applications in which the bulk of the back-end processing, such as performing a physical search of a database, takes place on a server, whereas the front-end processing, which involves communicating with the users, is handled by the clients.
question
What is packet-switching?
answer
occurs when the sending computer divides a message into a number of efficiently sized units of data called packets, each of which contains the address of the destination computer
question
What is network topology?
answer
refers to geometric arrangement of the actual physical organization of the computers(and other network devices) in a network
question
Which of the following is not a network topology?
answer
Bus , Star ,ring ,hybrid, wireless are a network topology
question
Which of the following represents the bus topology?
answer
bus, star, ring, hybrid, wireless
question
Which of the following represents the ring topology?
answer
question
What is interoperability?
answer
The capability of two or more computer systems to share data and resources, even though they are made by different manufacturers.
question
What is a protocol?
answer
Ethernet, transmission control protocol/Internet protocol (TCP/IP).
question
What allows files containing text, programs, graphics, numerical data, and so on to be downloaded off or uploaded onto a network?
answer
File Transfer Protocol
question
What allows the management of networked nodes to be managed from a single point?
answer
Network Management Protocol (SNMP)
question
What is TCP/IP's own messaging system for email?
answer
Mail Transfer Protocol (SMTP)
question
What allows web browsers and servers to send and receive web pages?
answer
Protocol (HTTP)
question
What refers to the various types of media used to carry the signal between computers?
answer
Network transmission media
question
Which of the following is not a commonly used type of guided media?
answer
if not one of these then they are not guided media coaxial cable , twisted-paircable, fiber optic
question
What is transmission material manufactured so that signals will be confined to a narrow path and will behave predictably?
answer
wire media
question
What refers to a type of cable composed of four (or more) copper wires twisted around each other within a plastic sheath?
answer
Twisted-paircable
question
What is cable that can carry a wide range of frequencies with low signal loss?
answer
coaxial cable
question
What refers to the technology associated with the transmission of information as light impulses along a glass wire or fiber?
answer
fiber optic
Global Positioning Systems
Predict What Will Happen
Systems Analysis
Systems Development Life Cycle
MIS 300 final part 7 – Flashcards 30 terms
30 terms
Preview
MIS 300 final part 7 – Flashcards
question
Which of the following information systems are very user friendly, supported by graphics, and provide exception reporting and drill down?
answer
digital dashboards
question
Digital dashboards provide all of the following capabilities except:
answer
transaction processing
question
The management cockpit best exemplifies which type of system?
answer
Digital dashboard
question
The primary distinguishing characteristic of geographical information systems is:
answer
Every record or digital object has an identified geographical location
question
Geocoding involves:
answer
Integrating maps with spatially oriented databases and other databases
question
Today, geographical information systems are being combined with____ to form geospatial technologies.
answer
global positioning systems
question
You've started an internship at the major hospital in your city. Your boss gave you ten minutes of training on the data warehouse that you have access to. The last thing she told you was to do some analysis on the Visit cube. Which of the following statements is false?
answer
One dimension of the cube (probably) month.
question
Sally is working for her uncle for the summer in the marketing department of Proctor & Gamble. She tells you she does data mining all day long. Which of the following statements is false?
answer
Data mining can be used to identify customers.
question
He has developed a budget in Excel using formulas, as he was taught to do in college. Which of the following statements is true?
answer
If shawn changes one of his assumptions, Excel will automatically recalculate the budget numbers.
question
Which of the following questions is not on Amanda's list?
answer
Do you need real-time data?
question
Elena is trying to decide whether she should expand her ice cream shop to a big decides to be very methodical about it and follow the phases of the decision-making process she learned in college. Which of the following statements is true?
answer
Elena will use test data to validate her model.
question
The information systems planning process proceeds in which order?
answer
Organization mission- organization strategic plan- IS strategic plan - new IT architecture
question
which of the followings not a part of the typical IS operational plan?
answer
the organizational mission
question
Evaluating the benefits of IT projects is more complex than evaluating their costs for all of the following reasons except:
answer
Benefits tend to be more tangible than costs.
question
A company's IT application portfolio is
answer
A list of application to be added or modified
question
A company's IT architecture includes all of the following except:
answer
The members of the IT staff
question
which of the following statements about deterring the costs and benefits of IT investments is false?
answer
Benefits are hard to quantify because they are tangible.
question
Which of the following is not an advantage of the buy option for acquiring IS applications?
answer
Few types of off-the-shelf software are available, thus limiting confusion.
question
Which of the following are disadvantages of the buy option for acquiring IS applications?
answer
All of the above
question
Which of the following systems acquisition methods saves the company's time, enables the company to select software that has been used for similar problems in other organizations, and allows the company to try out the software?
answer
Buy option
question
Which of the following systems acquisition methods can result in a company's acquiring software that is controlled by another company, may be difficult to enhance or modify, and may not support the desired business processes?
answer
buy option
question
Which of the following systems acquisition methods require staff to systematically go through every step in the development process and has a lower probability of missing important user requirements?
answer
Systems development life cycle
question
Which of the following systems acquisition methods is time consuming, costly, and may produce excessive documentation?
answer
Systems development life cycle
question
___ is a method of delivering software in which a vendor hosts the applications and customers access these applications over the internet.
answer
Software-as-a-Service
question
Which of the following statements is false?
answer
Companies that purchase open-source software cannot modify it.
question
Place the stages of the systems development life cycle in order:
answer
Investigation-analysis-design-programming/testing-implementation-operation/maintenance
question
The____ that changes are made in the systems development life cycle, the ____ expensive these changes become.
answer
Sooner, less
question
____ feasibility determines if the project is an acceptable financial risk and if the organization can afford the expense and time needed to complete the project.
answer
Economic
question
______ feasibility addresses the human issues of an information systems project.
answer
Behavioral
question
____feasibiltiy concerns a firm's policies and politics, power structures, and business relationships.
answer
Organizational
Global Positioning Systems
Human Resource Management
Product And Process
Real Time Information
Supply Chain Management
Supply Chain Strategy
SCM 301 Chelko Exam 1 (Part 2) – Flashcards 9 terms
9 terms
Preview
SCM 301 Chelko Exam 1 (Part 2) – Flashcards
question
The Typical Supply Chain
answer
question
SCOR Model
answer
Supply Chain Operations Reference Model
question
Plan (SCOR) Demand Planning and Management
answer
1. Balance supply & demand 2. Balance resources with requirements 3. Establish/ communicate plans with entire supply chain 4. Align supply chain with financial plan 5. Manage SC performance, data collection, inventory, capital assets, transportation, etc
question
Source (SCOR) Sorcing Stocked, Make-to-Order, Engineer-to-Order Products
answer
1. Identify/select supply sources 2. Procure & schedule raw materials, receive, verify, transfer & pay for it 3. Assess supplier performance 4. Manage inventory & capital assets 5. Manage supplier networks, agreements 6. Vertical/virtual integration 7. Make/buy decisions
question
Make (SCOR) Make-to-Stock, Make-to-Order, Engineer-to-Order Production Execution
answer
1. Select manufacturing process 2. Schedule production activities 3. Manufacture & test product 4. Package & stage product 5. Release product to deliver 6. Manage WIP inventories 7. Manage performance, equipment, facilities & production network 8. Manage regulatory requirements
question
Deliver (SCOR) Order, Warehouse, Transportation & Installation Management for Stocked, Make-to-Order, Engineer-to-Order Products
answer
1. All order management steps from customer inquiries & quotes to shipments & transportation selection 2. Warehouse management—receive & pick, product to load & ship 3. Receive & verify product at customer site---install if necessary 4. Invoicing 5. Manage deliver business performance, FG inventories, capital assets, transportation, etc
question
Return (SCOR) Return of Raw Materials to Supplier & Receipt of Returns of Finished Goods from Customers, includes Defective products, Excess Products, MRO Products
answer
1. All return defective product steps from authorization to disposition (replacement or credit) 2. Ditto MROs (Maintenance, Repair, and Ops supplies) and excess products 3. Reverse supply chains 4. Manage return business performance, returned inventory, transportation, network config, and capital assets
question
SCOR to Supply Chain Model
answer
1. Raw Material Producer (Source) 2. Manufacturing Plant (Make) 3. Distributor/Wholesaler (Deliver) 4. Retailer (Deliver) 5. Customer (Deliver)
question
Supply Chain Structure
answer
Look more like a web or network and less like an actual chain structure. Supply chains consist of all stages involving (either directly or indirectly) in fulfilling customer requests.
AP Human Geography
Global Positioning Systems
GEO 1 Exam Flashcards Answers 70 terms
70 terms
Preview
GEO 1 Exam Flashcards Answers
question
spatial organization or distribution.
answer
The Geographical arrangement of things on earth
question
geographic method.
answer
geographer's analysis of a region includes a systematic study of many geographical variables
question
sub-field remote sensing.
answer
a geographer uses aerial photos and satellite images to study land use, traffic, forestry, and pollution; this geographer most likely has a major in
question
Remote Sensing, EMS
answer
Electromagnetic Spectrum.
question
GIS
answer
Geographic Information System.
question
AAG
answer
Association of American Geographers
question
geospatial technologies
answer
The present direction and greatest opportunity for a person in geography
question
remote sensing (RS)
answer
Obtaining images of an area from a distant place
question
expensive data
answer
NOT an advantage of remote sensing (RS)
question
Precipitation
answer
occur through the cooling of an air mass.
question
cultural landscape
answer
The Earth's surface as modified by human actions is the tangible, physical record of a culture.
question
underlying strata
answer
NOT a major factor in producing a great variety of local climates
question
IPCC
answer
International Panel on Climate Change
question
correct order from the center of the Earth to the surface of the Earth
answer
inner core, Outer core, Asthenosphere, Lithosphere
question
NOT contacting the North American plate
answer
Scotia
question
Contacting to NA
answer
Pacific, Caribbean, Cocos, Eurasian
question
biome comprises the coastal area of the southeast United States
answer
Coniferous forest
question
biome comprises the majority of the central United States
answer
Desert and desert shrub
question
climate found near the equator is
answer
tropical wet or rain forest.
question
amount of energy lost by the Earth to space each year was not equal to that received
answer
the Earth's average temperature would change.
question
Religions are important keys to human geographic understanding because
answer
clothes can be restricted. jobs can be restricted. houses can be influenced by religion. behavior can be influenced
question
cultural ecology
answer
The study of the relationship between a culture group and the natural environment
question
In primary economic activities or first stage (pre-industrial) of the demographic transition model, most people are
answer
working in agriculture, fishing, and forestry.
question
In secondary economic activities or third stage (industrial) of the demographic transition model, most people are
answer
working in manufacturing and industry.
question
In tertiary economic activities or fourth stage (post-industrial) of the demographic transition model, most people are
answer
working in government, retail, and services.
question
In 1798 Malthus wrote an essay on population in which he prophesied that
answer
population would grow faster than food supply.
question
population geography.
answer
The growth, composition, and distribution of human groups in relation to Earth space
question
zoning ordinances.
answer
land use classification denoting certain land for industrial use and other areas as residential
question
NIC
answer
Newly Industrializing Countries.
question
NOT one of the four most populous countries in the European region
answer
Spain
question
Most populous countries
answer
Germany, Italy, United Kingdom, France
question
NOT one of the four dominant climate types for the European region
answer
Semiarid / steppe
question
Dominant climate types for European region
answer
Marine west coast, Mediterranean Humid continental (cold), Tundra
question
NOT one of the four dominant language families for the European region
answer
Basque
question
four dominant language families for the European region
answer
Romance, Germanic, Slavic, Baltic
question
NOT one of the four largest cities, with respect to population, of the European region
answer
Budapest, Hungary
question
four largest cities, with respect to population, of the European region:
answer
London, UK, Paris, France, Cologne, Germany, Amsterdam, Netherlands
question
common religion in the European region
answer
Roman Catholic
question
Columbian Exchange, which of the following agricultural products, common in Americas today, was actually transported over from Europe
answer
onions, melons, lettuce, Soybeans
question
NOT a member of the European Union
answer
Norway
question
NOT a member of the Eurozone
answer
Iceland, Switzerland, Norway, Sweden
question
the former country of Yugoslavia splint into several independent states
answer
Slovakia, Croatia, Bosnia and Herzegovina, and Serbia Macedonia Kosovo Montenegro.
question
NOT one of the three most populous countries in the Russian region
answer
Georgia
question
three most populous countries in the Russian region
answer
Russia, Ukraine, Uzbekistan
question
NOT one of the four dominant climate types for the Russian region
answer
Humid continental warm
question
four dominant climate types for the Russian region
answer
Humid continental, cold Desert, Desert Semiarid / steppe, Subarctic
question
NOT one of the four dominant language families for the Russian region
answer
ket
question
four dominant language families for the Russian region
answer
Slavic Caucasian Turkic Altaic
question
NOT one of the four largest cities, with respect to population, of the Russian region
answer
Volgograd, Russia
question
4 largest cities, with respect to population, of the Russian region
answer
Moscow, Russia St. Petersburg, Russia Tashkent, Ukraine Baku, Azerbaijan
question
Russian Taiga and boreal forests correspond with which climate zone
answer
subarctic
question
sub-region of Russia has the mildest climate
answer
Caucasus
question
Uniate Church of northwestern Ukraine
answer
Uniate Church of northwestern Ukraine is an Eastern Catholic Church that accepts the Catholic dogma and the primacy of the Pope in Rome but is not subject directly to the Pope's control.
question
Mikhail Gorbachev, who began his reign of the Soviet Union in 1985, was a reformer, a leadership style that was unprecedented in Soviet history. He introduced two new policies of glasnost and perestroika that mean
answer
openness and restructuring.
question
five precepts, or Pillars of Islam
answer
profession of faith prayer, five times daily fasting, during Ramadan Hajj, pilgrimage to Mecca
question
NOT one of the three most populous countries in the Middle East region
answer
Saudi Arabia
question
three most populous countries in the Middle East region
answer
Egypt Turkey Iran
question
NOT one of the three dominant climate types for the Middle East region
answer
tropical
question
three dominant climate types for the Middle East region
answer
Mediterranean Desert Semiarid / steppe
question
NOT one of the four dominant language families for the Middle East region
answer
Kartvelian
question
four dominant language families for the Middle East region
answer
Berber Semitic Turkic Iranian
question
OPEC
answer
Organization of Petroleum Exporting Countries
question
PKK
answer
Kurdistan Workers Party.
question
The sand seas of the Middle East often experience the unpleasant combination of high temperatures and hot, sand-laden winds, creating sandstorms known as
answer
simuum (poison), haboob, Sirocco
question
Many portions of the Middle East have experienced deforestation from overcutting and overgrazing. The dominant tree for many mountainous areas was the
answer
cedar
question
key characteristic of a medina
answer
city wall, congregational mosque, administrative and educational complex at the city center
question
NOT one of the four largest cities, with respect to population, of the Middle East
answer
Kuwait City, Kuwait
question
four largest cities, with respect to population, of the Middle East
answer
Cairo, Egypt Istanbul, Turkey Tehran, Iran Baghdad, Iraq
question
four quarters in which the city of Jerusalem is divided
answer
Christian, Armenian, Muslim, Jewish
question
A schism occurred very early in the development of Islam, and it persists today. One group argued that the person with the strongest leadership skills and greatest piety was best qualified to lead the faith. This group is known as
answer
the Sunni.
Electronic Data Interchange
Global Positioning Systems
INFO 360 – Chapter 10 – Flashcards 37 terms
37 terms
Preview
INFO 360 – Chapter 10 – Flashcards
question
Which of the following best describes cost transparency? A. The willingness of merchants to publish costs they incur for products they sell B. The ability of consumers to get information about the actual cost merchants pay for products C. the ease of getting pricing information in the market D. The ability of the merchants to develop cost structures for each group of consumers E. The quality and amount of information that is available to all market participants
answer
B. The ability of consumers to get information about the actual cost merchants pay for products
question
Companies create _____, removing some of the middle layers of the supply chain in the hope of decreasing expenses so products and services can be offered at a lower price.
answer
disintermediation
question
Companies are moving rapidly to _____, where their customers use devices such as cell phones for purchasing goods and services at any time from any place.
answer
m-commerece
question
Google would best be categorized as a(n) _____ Internet business model.
answer
portal
question
Online communities, like Facebook, utilize _____ as word-of-mouth marketing to spread information.
answer
viral marketing
question
The Internet enables ______, the ability to acquire and target potential customers at a very economical price in comparison to traditional media.
answer
long tail marketing
question
A _____ allows business partners to use a secure Web site to share business information.
answer
private industrial network
question
E-hubs, better known as _____, are typically owned or coordinated by an industry where buyers and sellers can conduct industry business.
answer
net marketplaces
question
In 2013, m-commerce represented approximately ______ percent of all e-commerece, with about _____ in annual revenues.
answer
10; $38 billion
question
When you are using your mobil device to determine where you can find a service station within five miles of you location, you are using a _____.
answer
geoadvertising service
question
Companies need to thoroughly plan a mixture of ways or methods to connect with their customers and business partners to build a cohesive ______.
answer
e-commerce presence
question
A Web site presence would be built on which of the following platforms? A. Tablets and mobile B. Tablets and print C. Print and TV D. Blogs and mobile E. Facebook and Twitter
answer
A. Tablets and mobile
question
In which Internet business model might the customer pay to access the content or revenue might by generated by selling advertising space?
answer
Content provider
question
Which of the following is FALSE about Electronic Data Interchange (EDI)? A. About 80% of online B2B commerce is based on EDI. B. EDI supports the automatic transmission of transactions from one information system to another through a network. C. EDI is a computer-to-compter exchange between two organizations of standard transactions such as invoices. D. Standards define the structure and information fields of electronic documents. E. EDI is a larger firm using a secure website to link to its suppliers and other key business partners.
answer
E. EDI is a larger firm using a secure website to link to its suppliers and other key business partners.
question
Businesses retailing products and services directly via the Internet to individual consumers best describes _____.
answer
B2C electronic commerce
question
According to comScore, which is the "stickiest" site on the Web?
answer
Pinterest
question
Which of the following is NOT one of the many enhancements made by Orbitz to its mobile services? A. It allowed users to locate available Wi-Fi services at airports. B. It instituted mobile exclusive or same-day deals, called Mobile Steals. C. It cut down the number of steps required to search for and make reservations. D. It enabled mobile users to view average wait times for airport security. E. It helps travelers to plan their trips using a number of different online sources.
answer
E. It helps travelers to plan their trips using a number of different online sources.
question
Which of the following is NOT correct regarding differences of Digital Markets over Traditional markets? A. Search costs are lower B. Information asymmetry is reduced C. Transaction costs are lower D. Network effects are weaker E. Switching costs are lower
answer
D. Network effects are weaker
question
Which of the following is NOT a type of presence an e-commerce presence map requires firms to consider? A. Offline media B. Email C. Mobile media D. Social media E. Websites
answer
C. Mobile media
question
_____ services can tell you the price of a house you are looking at or about special exhibits at a museum you are passing.
answer
Geo information
question
Which Internet business model saves users money and time by processing online sales transactions and generating a fee each time a transaction occurs?
answer
Transaction broker
question
Which is eBay an example of?
answer
C2C electronic commerce
question
Which of the following is NOT one of the unique features of e-commerce technology? A. Information asymmetry B. Information density C. Interactivity D. Universal standards E. Richness
answer
A. Information asymmetry
question
Tools that record customer activities at Web sites and store them in a log for further analysis are called ______.
answer
clickstream tracking tools
question
______ refers to the tracking of individuals on thousands of websites for the purpose of understanding their interests and intentions.
answer
Behavioral targeting
question
Which of the following statements is FALSE regarding Pandora's Internet business model? A. Pandora added a "Buy" button to each song and struck deals with Amazon and iTunes to download songs. B. Pandora offered 40 hours of music free per month. C. Pandora allowed users to sign up for a premium service offering unlimited usage. D. Pandora attracted new users by allowing them to download music for free. E. By attracting many users, Pandora was able to line up enough advertisers.
answer
D. Pandora attracted new users by allowing them to download music for free.
question
Since the dot-com bubble burst of 2001, e-commerce revenues:
answer
have returned to solid growth.
question
Compared to traditional goods, digital goods have:
answer
greater pricing flexibility.
question
Which is NOT one of the phases in the timeline for the development of an e-commerece presence? A. Planning B. Mobile implementation C. Social media implementation D. Website development E. Web implementation
answer
B. Mobile implementation
question
Which of the following businesses uses the portal Internet business model? A. Google B. Expedia C. eBay D. Facebook E. Amazon
answer
A. Google
question
Information density referes to:
answer
the total amount and quality of information available to all market participants.
question
Which of the following is NOT one of the differences about the new world of social-mobile-local e-commerce? A. Marketing you firm and brand requires participation in many conversations. B. It uses a collection of technology-based tools for communicating with customers. C. It uses social media as a "new advertisement channel." D. It requires engaging in multiple online forums with customers. E. It needs to support mobiles devices because they can be used by customers to find local merchants.
answer
C. It uses social media as a "new advertisement channel."
question
Which of the following businesses uses the content provider Internet business model? A. Amazon B. eBay C. iTunes D. Google E. Facebook
answer
C. iTunes
question
The lowered costs of information storage, processing, and communication, along with the improvement of data quality has resulted in which unique quality of e-commerce?
answer
Information density
question
Reducing the business process layers in a distribution channel is called ______.
answer
disintermediation
question
Which of the following features of the Internet allows customers to engage in a dialogue with the e-commerece business? A. Global reach B. Ubiquity C. Interactivity D. Information density E. Universal standards
answer
C. Interactivity
question
Through what channel did e-commerce first evolve?
answer
Online advertising
1970s And 1980s
1980s And 1990s
Balanced Scorecard Approach
Global Positioning Systems
Global Supply Chain
Value Added Activities
Logistics Exam Ch 1 – 5 – Flashcards 120 terms
120 terms
Preview
Logistics Exam Ch 1 – 5 – Flashcards
question
Logistics clearly contributes to ___________ and ___________ utility.
answer
time; place
question
___________ utility refers to the value or usefulness that comes from a customer being able to take possession of a product.
answer
Possession
question
___________ utility refers to having products available where they are needed by
answer
Place
question
What concept refers to "how well company resources are used to achieve what a company promises it can do?"
answer
Effectiveness
question
Every customer getting the same type and levels of logistics service refers to
answer
mass logistics
question
What two logistics activities make the heaviest use of the Internet?
answer
Purchasing and transportation
question
World trade grew at an average annual rate of approximately ___________ percent between 1997 and 2007.
answer
6
question
The ___________ approach indicates that a company's objectives can be realized by recognizing the mutual interdependence of major functional areas.
answer
systems
question
The movement and storage of materials into a firm refers to:
answer
materials management
question
What concept refers to the storage of finished product and movement to the customer?
answer
Physical distribution
question
Logistics managers use the ___________ approach to coordinate inbound logistics, materials management, and physical distribution in a cost efficient manner.
answer
total cost
question
A cost trade-off is a situation where:
answer
some costs increase and some costs decrease
question
The ___________ department often measures inventory in terms of its cost or value in dollars, whereas ___________ tends to measure inventory in terms of units.
answer
Finance; logistics
question
A common interface between production and logistics involves:
answer
the length of production runs
question
Landed costs refer to:
answer
a price that includes both the cost of the product plus transportation to the buyer
question
____________ refers to being out of an item at the same time there is demand for it.
answer
Stockout
question
Which channel covers the movement of title to the goods?
answer
ownership
question
____________ is bringing together similar stocks from different sources.
answer
Accumulating
question
____________ refers to breaking a homogenous supply into smaller lots.
answer
Allocating
question
The most costly logistics activity in many firms is ____________.
answer
transportation management
question
How do data and information differ?
answer
data are simply facts; information is a body of facts in a format suitable for decision making
question
____ provide effective ways to process organizational business data, to perform calculations, and to create documents.
answer
Office automation systems
question
The most relevant general software package for logisticians is:
answer
spreadsheets
question
4. ____ help various stakeholders—employers, suppliers, customers—work together by interacting and sharing information in many different forms.
answer
Communication systems
question
What has emerged as the measuring stock for logistics information technology in the century 21st?
answer
wireless communication
question
____ refers to a network of satellites that transmits signals that pinpoint the exact location of an object.
answer
Global positioning systems
question
___________ refers to the computer-to-computer transmission of business data in a structured format.
answer
EDI
question
Automatic identification systems are an essential component in ____________.
answer
point-of-sale systems
question
The most popular automatic identification system currently in use is ___________.
answer
bar code scanners
question
There are suggestions that widespread adoption of RFID will only occur when the price of read-only tags drops below ____ cents.
answer
2
question
The primary advantage of ____________ is that it enables a firm to test the feasibility of proposed changes at relatively little expense.
answer
simulation
question
Warehouse management systems represent an example of what general type of information management system?
answer
Decision support system
question
Which of the following is not a potential benefit of transportation management systems?
answer
a. Fewer stockouts b. Reduced fuel consumption c. Decreased empty vehicle miles d. Reduced transportation expenditures
question
____________ refers to the application of mathematical tools to large bodies of data in order to extract correlations and rules.
answer
Data mining
question
____ create and maintain consistent data processing methods and an integrated database across multiple business functions.
answer
Enterprise systems
question
The origins of contemporary ERP systems can be traced back to logistics and ____________.
answer
manufacturing
question
A general rule of thumb is that the actual time to implement ERP systems may range from ____________ to ____________ times longer than the time period specified by the ERP vendor.
answer
2; 4
question
What has emerged as the most popular application of on-demand software (software- as-a-service)?
answer
Transportation management systems
question
In a reverse auction, ____________.
answer
One buyer invites bids from multiple sellers
question
____________ has been identified as the biggest information technology that companies face today.
answer
Information security
question
Depending on industry and product type, reverse logistics costs as a percent of revenue can range between ____ and ____ percent.
answer
3; 6
question
____ strategy is focused on determining the goals for the company, the types of businesses in which the company should compete, and the way the company will be managed.
answer
Corporate-level
question
Which of the following is not one of the generic strategies that can be pursued by an organization, as identified by strategist Michael Porter?
answer
Value enhancement
question
A ____ strategy entails an organization developing a product and/or service that offers unique attributes that are valued by customers and that the customer perceives to be distinct from competitor offerings.
answer
Differentiation
question
Which generic strategy concentrates an organization's effort on a narrowly defined market to achieve either a cost leadership of differentiation strategy?
answer
Focus
question
A(n) ____ entails the functional units of an organization providing input into the other levels of strategy formulation.
answer
Hierarch of strategy
question
Which of the following represents the preferred hierarchy of strategy (i.e., from the first strategy to be developed to the last to be developed)?
answer
Corporate‡ business unit‡ functional
question
____ strategy decisions involve issues such as the number and location of warehouses and the selection of appropriate transportation modes.
answer
Logistics
question
Which of the following is not a potential type of logistics strategy decisions?
answer
Investments in technology that support logistics activities Selecting appropriate transportation modes Deployment of inventory Number and location of warehouses
question
The ____ shows revenues, expenses, and profit for a period of time.
answer
Income statement
question
In general, the ____ measures the profitability of the products and/or services provided by a company
answer
Income statement
question
The ____ reflects the assets, liabilities, and owners' equity at a given point in time.
answer
Balance sheet
question
The balance sheet reflects the assets, liabilities, and ____ at a given point in time.
answer
Owners' equity
question
Which of the following does not appear on the balance sheet?
answer
Net income
question
The current ratio is calculated by dividing ____ by ____.
answer
Total current assets; total current liabilities
question
Which of the following is a common measure of organizational financial success?
answer
Return on investment
question
What provides the framework for conducting return on assets analysis by incorporating revenues and expenses to generate net profit margin, as well as inclusion of assets to measure asset turnover?
answer
The Strategic Profit Model SPM
question
Return on assets equals:
answer
Net profit margin times asset turnover
question
What is the formula for net profit margin?
answer
Net profit divided by sales
question
With respect to net profit margin, the most relevant categories for logistics managers to consider are:
answer
Sales, costs of goods sold, total expenses
question
What is the formula for asset turnover?
answer
Total sales divided by total assets
question
With respect to asset turnover, ____ is typically the most relevant logistics asset.
answer
Inventory
question
The balanced scorecard approach is based on the belief that management should evaluate their business from ____ distinct perspectives.
answer
Four
question
Logistics measurement systems have been traditionally information on how many types of performance?
answer
Five
question
____ and ____ are the two basic organizational structures associated with logistics.
answer
Fragmented; unified
question
In a ____ logistics structure, logistics activities are managed in multiple departments throughout an organization.
answer
fragmented
question
In a ____ logistics structure, logistics activities are managed in multiple departments throughout an organization.
answer
fragmented
question
One problem with a ____ logistics structure is that because logistics activities are scattered throughout the firm, they likely remain subservient to the objectives of the department in which they are housed.
answer
fragmented
question
In a ____ logistics structure, multiple logistics activities are combined into, and managed as, a single department.
answer
unified
question
A ____ logistics organization implies that the corporation maintains a single logistics department that administers the related activities for the entire company from the home office.
answer
centralized
question
A ____ logistics organization means that logistics-related decisions are made separately at the divisional or product group level.
answer
decentralized
question
A primary advantage of ____ logistics is its relative efficiency, whereas a primary advantage of ____ logistics is its customer responsiveness.
answer
centralized; decentralized
question
____ organizational design has its foundations in the command-and-control military operation, where decision-making and communication often follow a top- down flow.
answer
Hierarchical
question
A ____ organizational design attempts to create an organization that is responsive to the parameters of the contemporary business environment.
answer
network
question
A key attribute of network organizational design is a shift from ____ to ____.
answer
function; process
question
____ refers to satisfying current and emerging customer needs.
answer
Relevancy
question
____ can be defined as an organization's ability to address unexpected operational situations.
answer
Flexibility
question
____ refers to the amount of output divided by the amount of input.
answer
Productivity
question
Which of the following is a way to improve to productivity?
answer
increase output while holding input constant
question
Productivity improvement efforts in logistics are often directed towards ____.
answer
increasing output while holding input constant
question
What is the most important purpose of warehouse work rules?
answer
to keep employees from engaging in unproductive and potentially destructive activities
question
A ____ is a device used to monitor and control the actions taken by a driver and his/her vehicle.
answer
tachograph
question
The materials stolen in ____ are usually for the employee's own use.
answer
pilferage
question
What is the primary difference between pilferage and theft?
answer
pilferage involves a firm's own employees, while theft involves efforts from outsiders
question
The large increase in pirate attacks between 2008 and 2009 was due to a surge in attacks off the ____ coast
answer
Somalia
question
The concept of logistics social responsibility, or corporate social responsibility issues that relate directly to logistics, did not emerge until which decade?
answer
1990-1999
question
The two areas in logistics systems where most energy costs occur are ____ and ____.
answer
warehousing; transportation
question
With respect to the design of warehouses, one suggestion for energy savings is to make sure that dock doors are not placed on the ____ side of a building.
answer
north
question
Transportation accounts for approximately ____ of all petroleum consumption in the United States.
answer
two-thirds
question
Reverse logistics can be ____ times more expensive than forward logistics.
answer
4 to 5
question
Two of the most important U.S. government agencies incorporated into the Department of Homeland Security were the Transportation Security Agency
answer
Customs and Border Protection
question
Which of the following is responsible for the security of the U.S. transportation system?
answer
Transportation Security Administration
question
The Importer Security Filing (ISF) rule requires importers to file ____ pieces of information and carriers to file ____ pieces of information.
answer
10; 2
question
Which of the following is an advantage of a decentralized logistics organization?
answer
can be responsive to customer service requirements
question
Which of the following is an advantage of a centralized logistics organization?
answer
good opportunities for freight consolidation
question
An under performing supply chain is defined as one that exhibits poor service, unproductive assets, and
answer
High variable operating costs
question
The supply chain management philosophy emerged in which decade?
answer
1990s
question
A ____________ encompasses all activities associated with the flow and transformation of goods from the raw material stage, through to the end user, as well as the associated information flows.
answer
supply chain
question
Although nearly any organization can be part of a supply chain, supply chain management requires:
answer
overt management efforts by the organizations in a supply chain
question
Three of the most prominent supply chain management frameworks are the Supply- Chain Operations Reference (SCOR) model, the Global Supply Chain Forum (GSCF) model, and the ____.
answer
The Process Classification Framework (PCF)
question
The current Global Supply Chain Forum (GSCF) model identifies ____________ key processes associated with supply chain management.
answer
eight
question
The ____________ is organized around 12 cross-enterprise operating and management processes.
answer
Process Classification Framework
question
Contemporary supply chains should be fast and ____________.
answer
agile
question
An organization's ability to respond to changes in demand with respect to volume and variety refers to ____.
answer
agility
question
What is a perfect order?
answer
simultaneous achievement of relevant customer metrics
question
____ refers to focusing part of one's supply chain on a timely response to fluctuating customer orders and/or product variety and another part of the supply chain on leveling out the planning requirements to smooth production output.
answer
Leagility
question
Positive, long-term relationships between supply chain participants refer to:
answer
partnerships
question
According to the text, ____________ has been at the center of the changes taking place that affect the supply chain.
answer
technology
question
The two key factors that have sparked much of the technological change affecting supply chains are ____________ and ____________.
answer
Computing power; Internet
question
The variability in demand orders among supply chain participants:
answer
refers to the bullwhip effect
question
Cooperative supply chain relationships developed to enhance the overall business performance of both parties is a definition of:
answer
supply chain collaboration
question
Supply chain collaboration can be classified as transnational, strategic, or ____ in nature.
answer
tactical information sharing
question
____ collaborations offer the best opportunity for improving supply chain performance.
answer
Strategic
question
The general idea behind ____ is that one company allows a specialist company to provide it with one or more logistics functions.
answer
Third-party logistics
question
What is a fourth-party logistics provider?
answer
a company that ensures that various 3PLs are working toward the relevant supply chain goals and objectives
question
____ combines technology with manual employee effort to identify trends, perform comparisons, and highlight opportunities in supply chain processes, even when large amounts of data are involved.
answer
Supply chain analytics
question
In a(n) ____ approach, all relevant software applications are provided by a single vendor.
answer
single integrator
question
____ refers to "how we do things around here" and reflects an organization's vision, values, and strategic plans.
answer
Corporate culture
question
What concept refers supply chain?
answer
Vertical integration
question
There are three primary methods that organizations can pursue when attempting to integrate their supply chains. Which of the following is not one of them?
answer
intensive distribution
