An automotive manufacturer sells a limited number of high-end, custom-built cars, using technologically advanced power systems. What strategy is the manufacturer using to gain competitive advantage? A. A low-cost provider strategy B. A broad differentiation strategy C. A focused low-cost strategy D. A focused differentiation strategy E. A best-cost provider strategy

D. A focused differentiation strategy More test answers on https://studyhippo.com/mgt-ch5/

A focused differentiation strategy aims at securing competitive advantage by A) providing buyers in the target market niche with the best performance features at a price they perceive as fair.. B) catering to buyers looking for a medium-quality product at an average price. C) offering buyers in the target market niche a product which they perceive is uniquely well suited to their tastes and preferences. D) developing unique product attributes. E) convincing buyers that the company is a true leader in product innovation.

C) offering buyers in the target market niche a product which they perceive is uniquely well suited to their tastes and preferences. More test answers on https://studyhippo.com/man-chapt-5/

Generic business-level strategies that a firm can adopt include all of the following EXCEPT: A. Focused cost-leadership strategy. B. Focused differentiation strategy. C. Market differentiation strategy. D. Broad cost-leadership strategy.

Market differentiation strategy. More test answers on https://studyhippo.com/3830-ch-6/

Green Curry is a restaurant that caters to the needs of a small percentage of highly health-conscious consumers. It has an all-organic, vegan menu. Since there are very few restaurants that offer the same unique services, customers are willing to pay a premium price for its products and services. In this scenario, Green Curry is following a _____. A. product diversification strategy B. liquidation strategy C. mass market strategy D. focused differentiation strategy

D. focused differentiation strategy More test answers on https://studyhippo.com/mgmt-464-exam-2-6-53028/

In a focused differentiation strategy, the competitive scope is ____ than in a traditional differentiation strategy

narrower More test answers on https://studyhippo.com/busmhr-4490-exam-2-learnsmart/

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CH 6: BUSINESS STRATEGY: Differentiation, Cost Leadership & Integration – Flashcards 42 terms

Steven Colyer

42 terms

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Rebecca Baker

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Pat Coker

104 terms

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GBA 490 Test 1 – Flashcards with Answers 92 terms

Evie Nicholson

92 terms

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