We've found 7 Direct Marketing tests

Business Business Communications Business Management Direct Marketing Marketing Intermediaries
Chapter 15 quiz questions – Flashcards 20 terms
Larry Charles avatar
Larry Charles
20 terms
Advertising Direct Marketing Expensive And Time Consuming Food And Drink Marketing Principles Of Marketing
Marketing Exam 3 Chapter 17 – Flashcards 148 terms
Brenda Gannon avatar
Brenda Gannon
148 terms
Advertising Direct Marketing Marketing Media Pay Per Click Reach And Frequency
Final Chapter 14 – Flashcards 19 terms
Brooke Sharp avatar
Brooke Sharp
19 terms
Advertising Direct And Digital Marketing Direct Marketing Marketing Principles Of Marketing
quiz- social media – Flashcards 10 terms
Alicia Bennett avatar
Alicia Bennett
10 terms
Direct Marketing Internet Marketing
HFT2500 MidTerm – Flashcards 80 terms
Isabella Parker avatar
Isabella Parker
80 terms
Advertising Direct Marketing Marketing Principles Of Marketing
Chapter 17: Direct, Online, Social Media, Mobile Marketing – Flashcards 8 terms
Rebecca Baker avatar
Rebecca Baker
8 terms
Advertising Direct Marketing Marketing Principles Of Marketing Sports Marketing
Mkt 230 Quizes – Flashcards 132 terms
Kevin Stewart avatar
Kevin Stewart
132 terms
86. Which one of the following purposes is not a common use of a direct marketing database?
gather marketing intelligence about competitors
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8. Which of the following is an example of a firm practicing direct marketing for selling its products?
D) a firm that sells its products through the company’s Website
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81. Which of the following is an advantage of direct marketing for sellers?
It can give sellers access to buyers outside their local markets.
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Which of the following statements identifies a key advantage or direct marketing? Direct marketing:
is popular with consumers because it is so convenient to shop from home or work
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Which of the following statements identifies a key advantage of direct marketing? Direct marketing:
is popular with consumers because it is so convenient to shop from home or work.
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which of the following is an example of a combination of sales promotions and direct marketing?
a company sending an email to a customer about a discount on a product during a holiday season
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What are the essential advantages of direct marketing? Be able to list and apply the 8 Elements of Successful Direct Marketing as described by the Instructor.
The Offer, The List, Creative, Involvement, Format (Concept), Seasonality, Ease of Ordering, Analysis
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Which of the following statements is true about the growth of direct marketing?
The Internet has made it easier for consumers to shop and for marketers to be successful in reaching the desired target markets
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What are not considered forms of direct marketing?
direct selling or conventional vending machines.
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What is the fastest-growing form of direct marketing?
The fastest-growing form of direct marketing involves electronic (Web-based) retailing
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