We've found 6 Competitive Marketing Intelligence tests

Competitive Marketing Intelligence Defining The Problem Executive Summary Implementing The Research Plan Marketing Research Writing
Professional and Technical Writing/Glossary – Flashcards 306 terms
Patrick Thompson avatar
Patrick Thompson
306 terms
Cause And Effect Competitive Marketing Intelligence Customer Touch Points Define The Problem Implementing The Research Plan Marketing Information System Marketing Research Strategic Decision Making
Marketing test 1 Chapter 4 – Flashcards 32 terms
Anthony Richie avatar
Anthony Richie
32 terms
Competitive Marketing Intelligence Marketing Marketing Research Principles Of Marketing Problems And Opportunities
BNAD CH 4 – Flashcard 24 terms
Rebecca Mallory avatar
Rebecca Mallory
24 terms
Competitive Marketing Intelligence Defining The Problem Implementing The Research Plan Marketing Marketing Research Principles Of Marketing
Chapter 4: Managing Marketing Information to Gain Customer Insights – Flashcards 92 terms
Ruth Jones avatar
Ruth Jones
92 terms
Causal Research Is Used To Competitive Marketing Intelligence Defining The Problem Marketing Research Principles Of Marketing
Chap 4 – Flashcard 96 terms
Mike Bryan avatar
Mike Bryan
96 terms
Advertising Collecting And Analyzing Data Competitive Marketing Intelligence Direct And Digital Marketing Marketing Marketing Research Principles Of Marketing
Marketing Pearson Questions (Final) – Flashcards 102 terms
Mike Bryan avatar
Mike Bryan
102 terms
Which of the following statement regarding competitive marketing intelligence is correct?
The goal of competitive marketing intelligence is to improve strategic decision marking.
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13) Which of the following is NOT considered a source of competitive marketing intelligence? A) suppliers B) resellers C) key customers D) causal research E) activities of competitors
D) causal research
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what are some ways to gather competitive marketing intelligence
1. monitor a competitor’s web and social media sites. 2. collect info from executives, engineers, agents, and sales force 3. collect info from retailers, suppliers, resellers, and key customers
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14) Which of the following is NOT a potential source for competitive marketing intelligence? A) looking through competitors’ garbage B) purchasing competitors’ products C) monitoring competitors’ sales D) collecting primary data E) talking with purchasing agents
D) collecting primary data
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11) Your marketing department is attempting to improve strategic decision making, track competitors’ actions, and provide early warning of opportunities and threats. To achieve this goal, which of the following would be the best for your department to use? A) internal databases B) external databases only C) company reports only D) competitive marketing intelligence E) the Internet only
D) competitive marketing intelligence
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Hammond Corp. operates in the highly aggressive electronics market. The firm aims to obtain early warnings of opportunities and threats caused by the actions of other firms that are doing well in the industry. Which of the following sources would best serve Hammond’s purpose? A) sales data from exclusive Hammond retailers B) archival data on company performance C) competitive marketing intelligence D) research on demographics of its existing customers E) internal survey on employee performance
C) competitive marketing intelligence
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Which of the following is true of competitive marketing intelligence? A) It can predict a firm’s future but not the pattern of forces in the market. B) It cannot be collected from internal sources of a firm such as employees and sales force. C) It requires inside information from a competitors’ internal database. D) It can be obtained from information that is available in the public domain. E) It can be obtained from online databases only through subscription and a fee.
D) It can be obtained from information that is available in the public domain.
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Competitive marketing intelligence is primarily responsible for ________.
the systematic collection and analysis of publicly available information
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12) Which of the following statements regarding competitive marketing intelligence is true? A) The advantage of using competitive marketing intelligence is negligible. B) All competitive marketing intelligence is available for free. C) Competitive marketing intelligence relies upon privately held information. D) Competitive marketing intelligence relies upon publicly available information. E) Competitive marketing intelligence gathering is more focused on gaining insights into consumers’ activities than competitors’ activities.
D) Competitive marketing intelligence relies upon publicly available information.
More test answers on https://studyhippo.com/chap-4/
what is the goal of competitive marketing intelligence
to improve strategic decision making by understanding the consumer environment, assessing and tracking competitor’s actions, and providing early warnings of opportunities and threats
More test answers on https://studyhippo.com/chapter-4-managing-marketing-information/