Management

Strategic Management and Zara

?Description of Zara Zara was founded in La Coruna in 1975, which is one of the largest international fashion brands of Inditex. At 1985, the Inditex became the holding company atop Zara and other retail chains. The customer is at the heart of the Zara’s business model. Zara use the same beliefs that quick response […]

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Retail Business Analysis

This paper will study the Spain-based retail establishment ‘Zara’, located in Washington DC. It will examine its market position, marketing strategies, physical facilities, and people’s management of the operation. Zara is a world renowned fashion brand known for its efficient production of trendy and high-fashion clothes for both men and women. Zara is a leading […]

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Modelo de Evaluación Del Valor Estratégico

Los autores desarrollaron un modelo de Evaluación del Valor Estratégico (SVU) de una compañía como complemento a la herramienta tradicional del Valor Económico Agregado (EVA). El modelo SVU agrega los siguientes componentes cualitativos al proceso de evaluación y toma de decisiones en una compañía: 1. Importancia del consumidor: considera cómo cada decisión en la cadena […]

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