Tata Motors

Tata Motors

Tata Motors BSE 0.74 % said it has cut prices of its hatchbacks and sedans by Rs 29,000-50,000 ($530-$910), in a bid to lure customers to a market that is on course in the current fiscal year to post the first decline in annual sales in a decade. Tata Motors, however, raised prices of its […]

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Ratan Tata: Leading the Tata Group Into the 21st Century Due

In this essay I will discuss Tata’s Motor’s Company and Ratan Tata’s leadership approach on leading the Tata group in the 21st century. Ratan Tata faced benefits as well as challenges to streamlining the business and dealing with the companies he had acquired for more than 50 years. There were more trials during his management […]

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Tata Nano – College Essay

The case focuses on positioning a new brand, the Tata Nano. The car has been widely publicized as the world’s cheapest car at Rs. 1 lakh. Students must consider the gap between the ultimate target, the huge emerging middle class of Indian consumers, and the limited capacity and distribution available in choosing a target. They […]

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Jaguar’s Passage to India

In 2008 Tata Motors paid the Ford Motor Company $2. 3 billion for UK-based automakers Land Rover and Jaguar (JLR). The deal came about as Detroit’s auto makers faced one of the worst business environments in decades. The Big Three posted losses in the billions of dollars; by 2008, with the global recession and credit […]

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