Strategic planning

Changes in the business environment and their impacts on business strategies

The external environment of a business affects all its decision. Changes in the business environment of businesses create both opportunities and constraints for the business. They stem from various sources including economic, social, technological, legal and political factors. Different firms will be affected by different factors, but all will be subject to economic changes.Markets and […]

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Marketing Planpsychology

The marketing mix is a marketing tool. It is a checklist. It focuses attention on the various elements of marketing needed to carry out the marketing strategy. It consists of four factors (product, price, promotion and place) cemented together by effective market research. I am going to use these factors to persuade people to use […]

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Marketing strategies – Lucozade

The main purpose of this work is to identify the marketing strategy used by Lucozade to increase the demand for its products.Lucozade is an energy drink which contains glucose syrup and caffeine. This energy drink was produced by GlaxoSmithKline plc.The first Lucozade energy drink was manufactured in 1927 by a chemist in Newcastle. The chemist […]

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Produce an appropriate Marketing Strategy for your corporate profile

A marketing strategy is a carefully evaluated plan for future marketing activity that balances company objectives, available resources and market opportunities. A marketing strategy sets out the objectives of the marketing department, together with details of how they will be achieved. Established markets generate intense competition during which new and innovative marketing strategies are required […]

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Strategic Marketing Plan – Bacardi-Martini Company

Bacardi is a dominant player in the European Ready to Drink (here after: ‘RTD”) market. The current market situation as well as macro economic developments and market research support the managements decision to target a new market segment: women aged 25-39. The market for RTD’s has been growing rapidly in recent years. From our market […]

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Marketing Plan – Wrigley’s Airwaves

The product that I have chosen is Wrigley’s Airwaves. Wrigley’s Airwaves is a chewing product or chewing gum. The country that I have chosen to market this product in is Singapore.The PlanMy marketing plan is to market my product in Singapore as a medical product that will combat bad breath and offer relief to colds […]

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Proposed marketing plan for antimos SDN BHD, Malaysia

This case study was analyzed based on the framework of a marketing planning process. Recommendations were proposed to achieve an appropriate marketing mix so that Antimos could achieve its aim to become a leader in the mosquitoes repellant industry.Having an international awarded mosquitoes repellant product developed using advance scientific research and ancient chinese herbalogy studies, […]

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A Strategy Plan of a textile company

In this fast accelerate business world, every firm should be pro-active in order to compete with their competitors. Thus, strategy management is the crucial process to assist the firm to fortify their position in this competitive environment. The objective of this assignment is to develop and elaborate the strategy of the leading garment manufacturer company- […]

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Marketing Plan – Balcony Bar

In assessing Balcony Bars’ current business structure and operations, market segments have been identified and strategies have been suggested. Adoptions of these strategies seek to achieve growth in both sales and market share for a sustainable future.Market research was conducted and this provided thorough insight into the current situation, the business environment, and a SWOT […]

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The marketing strategy of Dyson

The analysis section will describe in detail the marketing strategy of Dyson, this will refer to the 4 ps of marketing and other tools such as Segmentation, PLC and the Boston Matrix. At this stage all three questionnaires have been filled out and their information processed into graphic data such as bar charts and pie […]

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Gillette Australia’s Current Marketing Strategies

This report is to be delivered to the board of directors of Swedish Razors .Inc about Gillette’s marketing strategies after a 6 week professional exchange to Gillette AustraliaGillette Australia: (a brief overview)* Has been operating since 1980* Has had 40% of market share since its first product – the Gillette ‘Contour’ was launched in 1980* […]

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Marketing Plan for “E-Natural”

1.Executive SummaryE- Natural is a Natural Health Supplement Company selling Health Products. In Particular they plan on selling Vitamin & Mineral Supplements as well as Herbal Remedies. Their business will be entirely run through an E-Commerce website with no physical store location. They propose that they will purchase the products through manufacturers based in Australia. […]

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Saturn VUE Marketing Strategy

One of the biggest social trends in the automobile industry has been the shift in consumer preferences toward SUV’s. Sales of compact SUV’s are projected to grow approximately 33 percent by 2005. Due to their popularity and explosive sales, SUVs now dominate the industry and come in a variety of configurations. The growth of SUVs […]

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Marketing Strategies for Tata motors

1. New Product IntroductionsThe continued economic growth saw buoyancy in demand for commercial vehicles and passenger cars in the first quarter, with the industry showing a growth of 25%. The company outperformed the industry growth with its thrust on new product introductions, thereby gaining market shares in both commercial vehicle as well as passenger car […]

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Marketing Strategy Critical

Titan has 50% of market share in India and is the sixth largest watch manufacturer in the world. After being unsuccessful in targeting the luxury market, Titan decided to set its sights on the younger consumer of 25-35 years old.Advertising objectives* Brand awareness is our main objective and we hope to achieve an awareness growth […]

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Formulating Marketing Strategy In the Food and Hospitality Industry

In the previous chapter communication was discussed as a vital strategic element of hospitality organisations and importance was given to integrating the various promotional tools to achieve an effective focus. The main influence for communications and other management functions must be directed by long term aims and objectives developed as part of a comprehensive strategy.The […]

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Marketing plan for the Stephen Joseph Theatre

1.0 Executive SummaryThis is a marketing plan for the Stephen Joseph Theatre. The whole premise is about how the theatre can improve its audience size. The report gives background information on the theatre and goes on to describe the market it’s in. It then goes on to do a S. W.O.T analysis of the theatre […]

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Business Marketing Strategies

In this unit I will be demonstrating how businesses need to achieve their business objectives by effective marketing in order to become successful. This would involve understanding the needs and wants of their target markets as well as providing and offering goods or services in a more effective and efficient way than any other competitors. […]

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Crafting and Executing Strategy

In business there are several key strategies and planning roles that are usually standard guidelines or practices that are used to develop a well organized profitable organization. However unlike other functional responsibilities such as sales, marketing, finance, or manufacturing the strategic planning role does not have a sharply defined identity (Thompson, Strickland & Gamble, 2009). […]

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Marketing Strategies of Small Scale Industries

Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill [ 7 ]market needs and reach marketing objectives. Plans and objectives are generally tested for measurable results. Commonly, marketing strategies are developed as multi-year plans, with a tactical plan detailing specific actions to be accomplished in the current year. Time horizons covered […]

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Conceptualizing A Business Analysis

Proper strategic planning is important to the future of a business. Strategic planning is the organizations process of defining who they are, what they do, who they do it for, and how they do it. It provides a strategy and direction for molding company policies, products and services. The strategic planning process focus on understanding […]

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Strategic Planning and Rite Aid

Rite Aid is the nation’s third largest chain and continues to post huge losses. In 2009 the company posted losses of around $ 1 billion; however in 2010 their losses are around $335 million. While this is a 66% improvement from 2009 numbers it will be impossible for Rite Aid to continue to stay in […]

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