The Mission and Vision: Southwest and Jet Blue Airlines

This paper outlines the formation of a vision statement, the mission and the values that JetBlue and Southwest airlines embrace. A firm can initiate strategic management once it forms a mission statement. That statement allows forms to aspire to its potential while bearing in mind what it wants to avoid as it successfully grows. JetBlue […]

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Airlines in America concentrated

The airline industry is an exciting, dynamic and progressive, engaging with technological innovation but despite the glamour, its profitability is both marginal and cyclical particularly in the United States of America.

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