How and why the Government spends and how this might affect Tescos

The government spends money on different things needed for the economy to ensure that standards of living in the country remain high and avoids the country from going down during recession. In a return the government receive money from taxes such as VAT, NI Tax, Income tax etc which is from the general public. This […]

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Retail Buyer Behaviour

Debenhams operates 97 stores throughout the UK and Ireland, with seven international franchise stores. Debenhams has followed a stragtegy based on organic growth investigating heavily in modernising and expanding its store portfolio. Debenhams wants to have 106 domestic market stores by the end of 2006. The company has changed its product mix and positioning, putting […]

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Tesco Case Study

Tesco are a Public Limited Company, most commonly known as a PLC. This refers to them as being a Public Limited Company which gives them the chance to operate on the stock market by selling shares. Tesco operates 2,291 stores around the world and employs 296,000 people. We have grown from a domestic retailer, to […]

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The buying process

The buying process within retail companies has become such a significant factor when deciding on, and managing merchandising that they have had to introduce a merchandise management function to their retail operations. According to Gilbert (1999) p.161 ‘The complexity of modern retail operations often requires the grouping of the buying process into an individual category’ […]

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The marketing mixes of the Asda/Walmart and the Waitrose

In this assignment I am going to be talking about the marketing mixes of the Asda/Walmart and the Waitrose supermarket chain. Also I will be applying the Ansof’s extension strategies and Jenkins customer growth options which are applied by the two chains. The generic strategies to a business are Cost leadership, Differentiation strategies, Focus strategies. […]

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Does multi channel retailing have more impact

Today the most interested subject to talk about the new economy. This new economy is digital economy. Our market are characterized by hyper-competition, that disruptive technologies are challenging every business and that businesses must adept to the empowered consumer. The digital revolution has placed a whole new set of capabilities in the hands of consumers […]

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HEB Case Study

The retail grocery store sector is part of a bigger industry classified by the government as the retail industry. The retail industry as a whole is less than six percent organized by unions. In other words it is substantially non-union. On the other hand, the retail grocery store sector of the retail industry is substantially […]

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Wal-Mart Report

1. Introduction Wal-Mart first began their operations in 1962 with their primary operations being retailing and wholesaling. It has blossomed from just a small chain of stores to a global company with more than 1.3 million associates worldwide. Wal-Mart carries a diversity of products many of which are market leaders1. Wal-Mart’s focus on a customer-centric […]

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Growth of Organized retail in India

Another reason for the losses is the aggressive growth of stores. This strategy has both positive and negative implications. Says Nagesh: “Today, the backend infrastructure we have built up can support a larger number of stores per city, than what we currently have. If a new store is opened in the same city, where an […]

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Retail marketing

Retail shopping behaviour is one of the major factors of the retail marketing. Retail shops environments influence consumer shopping behaviour and effect consumer decision on where to go for shopping. Thus store environments have become so important for retail marketing strategies. The purpose of this research is to present the empirical findings of the three […]

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