Response Essay Examples

America?s Antiterrorism response: The Patriot Act.

Right or WrongAfter the terrorist attacks of September 11th, 2001 our country underwent a change that has drastically affected the fundamental values that our founding fathers instilled in this country. Since that tragic day in September the aftermath of the attacks has started to implicate our Civil Liberties that in this country we hold so […]

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Why did industrialisation depend on agriculture in the USSR

1. “Why did industrialisation depend on agriculture in the USSR?” Industrialisation in the USSR relied on agriculture through the trade economy factor. To industrialise a country as huge as Russia vast financial resources needed to be utilised however Russia did not have the ready cash to cope with the demands. The middle classes had collapsed […]

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Ideology and the Cinema

First, it should be noted that every film is political, at least inasmuch as it is determined by the ideology that produces it (or within which it is produced, which stems from the same thing). The cinema is all the more thoroughly and completely determined, according to critics, because unlike other arts or ideological systems […]

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The positioning school

The key to a firm’s success is a function of its formation and implementation of a good strategy. There are two schools of thought on strategy development; the resource-based view of strategy and the positioning school. Both agree that the creation and sustaining of a competitive advantage is essential to a firm’s performance in competitive […]

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The Energy Drink Market

There was rapid growth of the energy drink market which led to the increase in the number of energy drink producers. Lucozade was chosen to be investigated in this report in order to understand the current situation of the energy drink market and to see how Lucozade could remain its position of market leader. Also, […]

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Enterprise Rent-A-Car – Selling the Dream

The objective of this assignment is to answer the given questions in the case study, reflecting to what was learned through marketing classes and analyze it using the case study Company background Enterprise is the largest car rental company in North America, which is a $6 billion company with 600,000 vehicles, more than 50,000 employees […]

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Reflection of Role-Play Negotiation

Our role-play negotiation team has five members. Negotiator plays the key role during the negotiation process whereas others tend to be observer or calculator instead of analyst or summariser due to the passive and reticent performance throughout the whole negotiation. Theoretically speaking, channelling all communication through a team spokesperson reduces the inadvertent revelation of information […]

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Logistics case study

1. Introduction A small discussion about the type of the organization in which the researcher will be researching on. Logistics is the movement and supply of goods from one place to the other, to the final delivery of the finished product to companies and consumers and subsequent disposal. It includes the routing and the movement […]

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This report looks into the management and operations of Anheuser-Busch

It will take an in-depth look at the mission and vision statements of the company and how they have incorporated them into their management and operations procedures. It will also discuss the issues related to Anheuser-Busch’s global strategies and operations including marketing approaches and defining itself in various markets. It will look into the various […]

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Fitness Testing

There are many ways to test your V02 max. According to Serganian, P. (1993:72). “The best method for testing your V02 max is the twenty metre shuttle run. This is because you are using your aerobic energy system continually.” This has also been supported by Lager LA, Lambert J. Who said “It is concluded that […]

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Nationalism, Sexuality, Violence, and Cricket

In his essay From Game to War, Alan Dundes creates a strong link between the aggressiveness males show both on the field of war and on the filed of play. He believes that this instinct that is shown in sports to check, push, trip, tackle, and hit one’s opponent is the same instinctual characteristic shown […]

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A Feasibility Analysis For Red Bull In South Korea

Red Bull was created by an Austrian entrepreneur Dietrich Mateschitz. Since its introduction in 1987, Red Bull is distributed in over one hundred and thirty countries. Red Bull sold close to three billions cans worldwide in 2006. The company’s shares have risen drastically over the past few years since it is one of the most […]

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Analysis of Marketing Promotional Strategies of London Dungeons

The Market Department who are a team that works for London Dungeons in order to ensure that the firms brand identities are maintained through the use of communication They do this by creating brand awareness and identified their target market that are, and potential market and the use of visual representation of the brand i.e. […]

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Does multi channel retailing have more impact

Today the most interested subject to talk about the new economy. This new economy is digital economy. Our market are characterized by hyper-competition, that disruptive technologies are challenging every business and that businesses must adept to the empowered consumer. The digital revolution has placed a whole new set of capabilities in the hands of consumers […]

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How do consumers deal with Marketing information

With the development of advanced technologies, human has entered into information society. There are large numbers of different information filling with people’s spaces, including marketing information. In marketing place, consumers, as the most important element, influence strategies of all the companies (Kotler, Armstrong, Saunders ; Wong, 2002). To a large extent, marketing information impacts on […]

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Marketing Research

I have chosen this particular case study because my main interest in this course is marketing research. Marketing research is broader and is about reaching the whole of a company marketing activities. In some organizations such research would probably includes monitoring the effectiveness of its advertising intermediaries and pricing position. (1) What marketing problems is […]

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British Airways

I – SWOT Analysis Strengths The strength of the airline includes the excellent new fleet of aircrafts purchased to compliment comfortable traveling of passengers. This move was made to counter the wretched state of travel and complains received by the previous fleet used by British Airways. An amazing magnitude of operations allows British Airways an […]

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British Airways – Background to the current strategy

Over the last two-and-a-half years, British Airways has made significant changes in its business strategy. The changes are a response to developments in the market environment which overturned some of the assumptions under which the company was developing its business in the mid-1990s. Opening up of the European market has seen increased competition as established […]

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Sport Psychology Analysis

Sport psychology is practiced by psychologists specializing in the domain of sport psychology and by sport scientists specializing in psychological aspects of sport and the athlete. It concerns itself with the maximization of sporting performance by developing the mental strength and addressing the general psychological well being of athletes. Sports psychologists from both backgrounds, have […]

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Strategic study of the VSM Group

1. Introduction VSM group having been developed, manufactured and sold household sewing machines for more than 130 years after its first sewing machine was launched in 1872. It became an independent company after it was divested from Electrolux and acquired by the investment fund, Industri Kapital in 1997. With the advent of the new CEO, […]

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The Role of E-Commerce in Supply Chain Management

The emergence of E-commerce technologies has created innumerable opportunities for businesses to develop and streamline their supply chains. Electronic data interchange (EDI) has been used to facilitate business-to-business communication and coordination among supply chain partners. The key to managing a supply chain, however, is to view it as a single entity-and not simply as a […]

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International Alliances and Innovation Performance

In the push for globalization , firms aiming to compete in several markets simultaneously while exploiting and utilizing assets specific to particular locations are increasingly forming strategic alliances. It is, however, important to note that these firms operate in sectors where innovation and quick responses to the innovation of competitors is key for their survival […]

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