Research Essay Examples

The Fossil company case study

The Fossil company, a producer of watches, eye wear, leathers goods, sports caps, and boxers shorts with a 1950s retro look, has decided to open up retail stores to peddle its goods. The Fossil Company has to consider the impact business research has on the development and marketing strategy of trendy fashion products. Since the […]

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Electronics Coursework Electronic Combination Lock

* * The aim of this project is too create a secure lock to protect a property from intruders. To do this I have researched how to construct an electronic combination lock. During this project I will create a lock that is a great deal more secure than a standard mechanical lock, the reasoning behind […]

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Homelessness in Chicago

Homelessness is a very serious problem in every major city in the United States, especially Chicago. Over the course of a year, between 2.3 and 3.5 million people experience homelessness nationwide and approximately 166,000 people experience homelessness in the Chicago Metropolitan area. (CCH) These numbers are astounding, but as a resident of the city I […]

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The Ohio Pilot Scholarship Program

It involved an experimental Cleveland program offering low-income children scholarships to attend either public or private schools. Your education, your choice – what could be more straightforward? Yet it was not just opposed, but vehemently so, by the public education industry. This opposition raises two questions: Why is the public education industry so opposed to […]

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Hewlett-Packard – The Flight of the Kittyhawk

The technology industry is a market of change, due to innovative breakthroughs. But for the firms in this sector, the challenge is to predict success. The disk drive industry provides some characteristics of how changes can cause certain types of firms to succeed or fail in choosing for instance a disruptive or a sustaining innovation. […]

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Transforming Greenwich as a tourist centre

The purpose of this report is to promote and transform Greenwich as a tourist destination during the forthcoming 2012 Olympic in London up until the year 2020. The generally idea is motivate and attract people to Greenwich during Olympic. The report is going to show how we intend to align Greenwich with the Olympic brand, […]

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The Energy Drink Market

There was rapid growth of the energy drink market which led to the increase in the number of energy drink producers. Lucozade was chosen to be investigated in this report in order to understand the current situation of the energy drink market and to see how Lucozade could remain its position of market leader. Also, […]

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Marketing Campaign

The aim of this marketing campaign project is to design and launch onto the market a product. I will have to choose a suitable project that will be capable of designing and launching onto the market, so profit can be gained. The product that I will be designing is a laptop, which will be the […]

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Cumberland Gasket Company, Inc

Cumberland Gasket Company Inc. had been formed in 1970 by the merger of three small companies. It consists of three divisions: Maryland Division that manufactures a wide range of products for oil processing industry and Michigan and California plants that make parts for the automotive industry. The company was manufacturing products that were essential components […]

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Logistics case study

1. Introduction A small discussion about the type of the organization in which the researcher will be researching on. Logistics is the movement and supply of goods from one place to the other, to the final delivery of the finished product to companies and consumers and subsequent disposal. It includes the routing and the movement […]

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Are the cultures of the world becoming more similar or more different

This report will be divided in to the three main areas of culture identified by Johnson (1962), value and norms, cognitive elements and beliefs and signs, symbols and signs which relates to language. In addition to this it will comprise of work by Levitt and other issues such as language barriers. Contents Page Introduction 2 […]

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This report looks into the management and operations of Anheuser-Busch

It will take an in-depth look at the mission and vision statements of the company and how they have incorporated them into their management and operations procedures. It will also discuss the issues related to Anheuser-Busch’s global strategies and operations including marketing approaches and defining itself in various markets. It will look into the various […]

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How may a maximal velocity shot in soccer lead

Soccer is a high energy, high contact sport played by millions worldwide with a prominent injury rate. As soccer is a high intensity and due to the nature of the sport, most of the injuries occur within the lower extremity of the leg. Ankle impingement syndrome is a frequent injury which occurs in soccer, and […]

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Harry Potter Fans Community and Value Creation

Harry Potter has enjoyed immense popularity over the last thirteen years. Nearly all people are aware of the wizard boy’s name— Harry Potter, even those who have not ever read the books or watch the films. Harry Potter has grown into a powerful brand quickly, which provides consumers with functional, social and experiential values that […]

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Gant USA – Research Project

Today Gant is one of the more casual brands in the US, whilst in Europe it could be that too, but more commonly it’s an elegant brand with well looking shirts and accessories. Bernard Gant was one of the emigrants who left their country for America. Mr. Gant was a very creative man and wanted […]

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Critically analyse the influences of your own culture

A) Terms of Reference On the 6th of October 2003, the management lecturer requested a report to be written investigating the influences of your own culture on your personal buying behaviour. Consideration and reflection should be given to regional, ethnic, religious, social influences, age, gender, household, social influences and any other relevant influences and identify […]

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Honda’s US market

The question asked on this case study is whether prescriptive strategy is to be modified or whether as Pascale suggests, redefine the strategic process completely. In some cases the prescriptive strategy works adequately, but in the case of Honda, they had to change their approach due to the unsuccessful launch of the program in the […]

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Analysis of Marketing Promotional Strategies of London Dungeons

The Market Department who are a team that works for London Dungeons in order to ensure that the firms brand identities are maintained through the use of communication They do this by creating brand awareness and identified their target market that are, and potential market and the use of visual representation of the brand i.e. […]

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Moonsnail Soapworks – Marketing campain

Moonsnail Soapworks is a small Canadian company that hand-makes soaps, skincare, healing, bath and body oils, and other beauty products. The key decision that Moonsnail Soapworks faces is how to successfully market a new product while expanding current product markets. Moonsnail Soapworks faces the following problems: First, how to price, distribute and promote Moon Baby […]

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Exclusively for everybody – consumer behaviour

This report attempts to critically analyses how Marks and Spencer attempt to overcome the effects of selective perception, evaluate the possible bases for consumer segmentation that could define the target markets for the ‘Exclusively for Everyone’ advertising campaign. The report will also critically assess the use of reference groups in the campaign and examine how […]

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What measures should Wang Laboratories adopt to avert this disaster

In the word processing industry, Wang Laboratories, Inc. has been the forerunner. It has revolutionized the process of preparing documents and expedited its flow. However, with its colossal success and profits, the company has become cataleptic to an apparent threat in its environment – the existence of competition. As a result, since 1988, the company […]

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Demand Chain Management

1. Introduction Demand chain management can be seen as a further development to the existing supply chain management theory. Demand chain is essentially a concept that focuses more on the market need than on the efficiency of supplying the product. This concept is becoming more relevant as manufacturers strive to be more competitive by adopting […]

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