Red Lobster

Red Lobster

Question: Should Lopdrup make Experientials the target segment and modify Red Lobster’s positioning accordingly. If so, how should he change its marketing mix (4P)? Red Lobster has history since 1968; it is oldest and largest national full-service casual dining chain in U. S, operating nearly 700 restraints. Red Lobster has been built on the premise […]

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