Procter and Gamble

Procter & Gamble

Procter & Gamble (P&G), a multinational corporation, known for its products that include diapers, shampoo, soap, and tooth-paste, was committed to improve value to the customer. Its products were sold through various chanels such as grocery retailers, wholesalers, mass merchandisers, and club stores. The flow of goods in the retail grocery channel was from the […]

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P&G Japan the Sk-Ii Globalization Project

1. I believe it is extremely beneficial for DeCesare to do the necessary research to determine why the expansion idea would fail and why it would succeed and discuss the associated risks. I would see how past companies have done in the area and pay close attention to companies currently doing well in the area. […]

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Procter & Gamble’s Acquisition of Gillette

Where would the world be without Procter & Gamble? No Ivory soap, no Oil of Olay, no Jif peanut butter, no Tide detergent, no Crest toothpaste. Though there would probably still be soap, skin conditioner, peanut butter and toothpaste, we’d be bereft of the brands that have earned our love and loyalty over the years. […]

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