Segmentation for Sony

For a company market segmentation is basically a process in marketing which enables markets to be divided into separate sectors. These markets usually tend to behave in a similar way as each other. Market strategies play a big part in segmentation because since each sector is similar and alike in terms of there attitude and […]

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Sony PlayStation 3

Sony is a well respected brand in the electronic industry. With its success entering the gaming market with its PlayStation, Sony has earned a position as a market leader. Problems began to occur when Sony launched its seventh generation gaming console. New competitors entered the market, such as Microsoft and old rivals such as Nintendo. […]

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Sony PlayStation Security Breach

It is almost impossible to find the top reasons why most security breaches happen on a secure network compromising hundreds to thousands of users’ personal information. To protect a network and thoroughly secure confidential information, one has to examine the top vulnerabilities and think outside of the normal box to protect it. When a security […]

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PS4 Promotional Strategy Planning

Sony’s two primary objectives are to convince existing PS3 owners to purchase the PS4 and to gain the majority of the market share in Brazil and the United Kingdom. We have set a few communication objectives in order to achieve these goals. Our first communication objective is to educate 60% of the target market in […]

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Game theory on sony and microsoft

Recently, Sony and Microsoft both released their newest gaming console, the Play Station 4 and the Xbox one. Before the release, there were several spec releases and features slowly being revealed throughout many conferences. Both companies used this opportunity to understand the competing model, and they decided whether to make changes to their product accordingly. […]

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