Coca-Cola and Pepsi-Cola

The competitive nature that characterizes the current economy has affected the majority of companies, and Coca-Cola and Pepsi-Cola are no exception. Coca-Cola was initially formed in 1886, its main objective was to sale soda fountains as mental and physical relaxers. Later it was affected by the increased counterfeits and imitations. Pepsi-Cola was invented seven years […]

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Yehi Hai Right Choice, Baby

Pepsi has always been known, and indeed to a great extent admired for its ability to come up with advertising which immediately connects with its target audience. The “Yehi Hai Right Choice, Baby” was the first Indian Ad by Pepsi, which really drew people to itself. The “Yeh Dil Maange More” campaign was another extremely […]

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Propaganda Technique Used in Pepsi

Propaganda is information purposely presented to influence public feeling to promote a company, a political agenda or a commercial product. An advertisement can affect the decision making ability of consumers. The propaganda technique used by a renowned brand, Pepsi, has somehow influenced the demand of consumers. Pepsi has used several techniques of propaganda such as […]

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Research Paper on Pepsi vs Coke

In today’s era there is lots of competition in market because of which a clear differentiation is required to place your product in the market. Here marketing communication comes in a picture which enables the marketer to promote their product in a much better way. Marketing communications is nothing but the science and art of […]

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Pepsi Strategy to India

The case discusses the major strategies adopted by Pepsi Co (Soft drinks & snack food major) to enter the Indian market in the late 1980s. Initially the company found it very hard to sell itself to the Indian government as the Indian economy was highly regulated. So to lure Indian government Pepsi Co made promises […]

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Analysis Metaphor

Understanding the branding strategies of any company or business goes beyond the listing of a set of steps which can effectively summarize and target their buyers. The entire strategy of branding a product revolves around a company’s response to the changing dynamics of consumer psychology. In an effort to unscramble the complexities involved in the […]

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Describing an object

A Pepsi can is a big bottle which has a shape of river Nile meandering from Egypt into the rest of Africa, at its centre. A Pepsi can be of different sizes, but its base is almost that of a cup. Colors of the Pepsi can are of not of a wide range as fashion, […]

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Coca cola and Pepsi

The world’s soft drinks market is totally subject by just two players: – Coke & Pepsi. Coke, ‘The genuine thing’ other than a century old was born eleven years more on of its competitor & a century later on, still maintains the original lead. Pepsi, ‘The challenger’, even now poses as the hurried, young upstart […]

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Porter’s five forces model is a framework for the industry analysis and development of business strategy. Three (3) of Porter’s five (5) forces refers to rivalry from external/outside sources such as micro environment, macro environment and rest are internal threats. It draws ahead Industrial Organization economics to develop five forces that conclude the competitive intensity […]

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