Old Spice

Old Spice

“ Look at your man, now back to me” is said at the opening of the commercial, as it sets a comical tone for the advertisement and draws the viewers’ interest. The relatively new company, Old Spice, founded in 1990 uses their new commercial series to promote their American brand of male grooming products. Old […]

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Artical on Old Spice

Old Spice is well-known brand of male grooming products; it is produced and sold by Procter & Gamble (P&G), who purchased the brand from the Shulton Company in 1990 for three hundred million dollars. Since its origins in 1937, Old Spice targeted men from age 18 to 34 with their infamous sailor ads. P & […]

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Old Spice

Smell like a Man, Man is a television advertising campaign in the United States created by ad agency Wieden+Kennedy for Old Spice. The campaign is also commonly referred to as The Man Your Man Could Smell Like, being the title of the campaign’s initial 30-second commercial. The campaign was initially launched to market Old Spice’s […]

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Analysis of Old Spice Advertisements

When you read this, realize that I could have talked to you about the appalling American Apparel ads, which literally show girls lying in bed with their legs spread open. I had the option of ranting about Dolce and Gabanna, or Calvin Klein or any of these typical “lets have sex” ads. We all know […]

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