Analyse and explain how Nike manage their customer relationships

Nike was originally established in 1962, when a track and field coach (Bill Bowerman) and one of his students (Phil Knight) from the University of Oregon formed a partnership, where they came up with the idea of bringing low priced, high tech athletic shoes from Japan to dislodge German domination of the United States athletic […]

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Nikes marketing plan

Everywhere one looks in the fashion or sports world these days, it seems we are inundated with the phenomenon that is Nike. In fact it seems as though Nike has taken over the world, as we know it. The famous swish logo is now synonymous with our culture and can be spotted from a person’s […]

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Planning of Nike

The mission statement of Nike is to bring inspiration and innovation to every athlete in the world. Planning is to select goals and ways to attain them. Nike has a strategic plan that a company needs in order to succeed at anything. The manger is taking actions in terms of strengths and opportunities. Besides, Nike […]

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Nike Structure

An organizational structure can be defined as a pattern of relationships of different component in an organization. Organization structure thus refers to the arrangement of relationships among different positions and people in an organization (HRM GUIDE 2009, Para. 2). Importance of organizational structure Organization structure gives authority and responsibility to individuals. It directs who is […]

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Scoring Goals around the World

Nike is the number one provider for all kinds of sports except soccer as in this regard Adidas has overcome the sales of Nike by 7% in soccer related sales, however Nike aims to increase sales by doing aggressive marketing. After reviewing both strategies, which company do you believe will dominate global soccer in the […]

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Nike – Managerial Case Study

In 1962, Blue Ribbon Sports was founded by Philip Knight and his coach Bill Bowerman as an importer of Japanese shoes. Primarily, the company operated as a distributor for Japanese shoe maker Onitsuka Tiger, now ASICS. The founder, Philip knight, believed that high tech shoes for runners could be manufactured at competitive prices if imported […]

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Nike – Company Profile

We have chosen to write about Nike. First of all we are going to make a company description of Nike and write about their history, and then we would like to make a swot analysis, wherein we are going to write about the company’s strengths, weaknesses, their opportunities and their threats. Then we will write […]

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The two macro elements undertaken by Nike are economic and social factors. The major threat for Nike would be a recession in economy, as the growth of Nike would be badly affected resulting in weak sales. Therefore as the economy slows down, the purchases by customers go down too. Also as Nike operates internationally too, […]

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Nike Case Study

In 1998 when Nike’s sales were falling and the Air Jordans were no long selling as they used to, Nike had lost control of their business strategy. However, Nike found a way to prevail. In the past Nike focused primarily on making shoes for the track and basketball areas to build its share in this […]

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Nike Corporate social responsibility Challenge

1. In referring to the opening profile and the closing case for this chapter, discuss the challenges regarding corporate social responsibility that companies in the apparel industry face in its supply chains around the world? In 2005, Nike released reports of multiple audits it conducted in its supply chain. Said report brought to light serious […]

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