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IMAX Larger Than Life

After reading the IMAX: Larger than Life case and Are Movie Theaters Doomed? article, the theory learned in class is applied to decide whether IMAX would lose its differentiation if it exhibited too many Hollywood movies. Additionally, the company faces the question whether it should be sold to a larger studio such as Sony, Disney […]

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Watching a movie in the cinema vs at home

Humanity always has been seeking for bigger and better conditions of lifestyles since the dawn of time. Since the big screen was invented, movies have revolutionized our lifestyle into a new millennium, Movies defined our view to the world and changed it, we learn new lessons each time we watch a movie. It inspires us […]

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