Motorcycle

The Mat Rempit

Who are the Mat Rempit?They are a group of youth who about in large groups on their motorcycles at late hours of the night. However, if this was all, they would be considered harmless. On the contrary, the Mat Rempit are not just a public nuisance but become a serious threat as they terrorise the […]

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Zen and the Art of Motorcycle Maintenance

I used to think that I knew what quality was. But after reading Zen and the Art of Motorcycle Maintenance, I realized I hadn’t even scratched the surface as to what quality really is. As Pirsig has said, quality cannot even be defined since it precedes every intellectual construction of it. Although this may be […]

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Ducati Case Analysis

Instructions: 1. Prepare a 20 min presentation discussing: a. Is the motorcycle industry attractive? If so why b. What is Ducati’s current strategy? Be specific and explain your position. c. What characteristics of Ducati’s business influenced its success? (Hint: what is the fundamental economic logic of Minoli’s turnaround? What determines willingness to pay? What determines […]

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An Outlaw Motorcycle Club

Bikers have always been seen as “outcast” – they don’t always live the lives of the majority, and usually refuse the typical values the society imposes on us by engaging in outrageous behavior. The Hells Angels are members of the Hells Angels Motorcycle Club who typically ride Harley Davidson motorcycles. Despite common inclination towards spelling […]

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Consumer Buying Behavior on Two Wheelers

1. Omesh Chadha (2011) has found that the motorcycle segment is dominated by 4 major players viz. Hero Honda, Bajaj, TVS, Royal Enfield. The growing size of the middle class and the rise in aspiration of the youth along with the opening up of the Indian Economy has collectively influenced the steady growth of two […]

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