Illustrating the Dimensions of McDonaldization: The case of Uniqlo

Uniqlo now is developing at an amazing speed and it has become a well-known brand label in apparel industry across the world. This Japanese company operates in a systematic way through designing, manufacturing, and retailing. It aims to build “a new style Japanese firm making good casual clothes available for all to wear.” ( The […]

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How does McDonalds attract its customers

McDonalds started with one restaurant in the US in 1955. Today McDonalds is the largest and best-known global foodservice retailer. With more than 32,000 restaurants in over 120 countries, their global market potential is enormous. I am going to investigate how McDonalds attracts its customers by marketing. I will research into the products McDonalds sells […]

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McDonald’s Expansion Policies

Nearly three out of four of the 30,000 worldwide outlets McDonald’s operates are franchised. 2 Since McDonald’s has chosen to expand using franchises they have been able to penetrate a large number of markets throughout the world with little capital outflow. In order to do this, however, they must have a consistent strategy to maintain […]

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McDonalds’ Restaurants

1.0 Introduction McDonalds’ Restaurants is a worldwide company servicing an unspeakable amount of customers each day. In order to remain competitive within the food industry, McDonalds’ needs to examine its logistics systems, so it may continuously find opportunities to increase efficiency and effectiveness within its operations. The logistics aspect of the distribution chain related to […]

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McDonald’s Corp

McDonald’s Corp, established in 1955 as McDonald’s System Inc, is the largest fast food operator in the world, with over 30,000 restaurants in 120 countries. The company offered shares to the public in 1965. Of the company’s over 30,000 outlets worldwide, approximately 45% are located in the US. The company’s signature product, the Big Mac, […]

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De Chernatony & McDonald

De Chernatony & McDonald (1992) define the term brand as: “an identifiable product, service, person or place, augmented in such a way that the buyer or user perceives relevant unique added value which match their needs most closely. . . its success results from being able to sustain these added values in the face of […]

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Private Limited Company – McDonalds

1(a) Sole Trader A sole trader is a business that has one owner. It can trade under the owner’s name or under a business name. It is usually a family business. Many small businesses such as local shopkeepers, window cleaners and market traders operate as sole traders. Partnership A partnership must have at least two […]

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Retail & Services McDonalds

Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store or kiosk, or by post, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. It is the last stage in the distribution channel.   Retailing in India […]

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McDonald’s Marketing Mix

Product: McDonald’s offers a standard menu including burgers, chicken sandwiches, French fries, breakfast items, soft drinks, desserts and other items which vary by location of the branches. Food products are cooked in advanced, kept hot and packaged to order, allowing for a customer’s short wait time. Due to changes in customer demands, McDonald’s is constantly […]

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McDonald’s organizational systems and sub systems

A system is asset of objects that interrelate with each other to form a whole. It composed of objects called subsystems. System theorists adopt a perspective when they focus on the entire system all the while understanding that the organization is composed of subsystems that are connected together in various ways. Subsystems are useful components […]

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