Marketing Essay Examples

International Marketing Analysis

Measuring a potential business venture has many aspects which the international manager must be aware of in order to convey the correct information back to the decision makers. Being ignorant to any of the aspects can lead to a false representation of the project, and hence an uninformed decision being passed. In order for a […]

Read more
Marketing Mistakes

The 10 Greatest Marketing Mistakes And How To Avoid Them! by Millard W. Grubb Its a certain fact that business these days is more competitive than its ever been. To stay alive these days, you just cant just offer a quality product at a fair price. These days, you have to know how to market […]

Read more
Marketing Analysis of Oakley I

Introduction For my strategic sports marketing project, I decided to report on the sports marketing activities of a particular corporation. I specifically wanted to report on the marketing operations of a rather diverse company; one that offers more than one product line for more than one sport. Oakley, Inc. is a company that offers several […]

Read more
Classical and Operant Conditioning in Marketing

Marketers’ engagement into the learning process of consumers has a great impact on the success of any business endeavor. First, it is essential that marketers “teach” consumers about the product. The consumer is able to learn about the attributes of the product and its availability. Additionally, the consumer must be informed about the usage of […]

Read more
Technology in Marketing

Technology has taken a fundamental role in driving marketing activities in the economy. In essence, this revolutionizes the way marketers carry out their duties and provides new ways of conducting research. Technology has proven to be a powerful tool in the progress of any company. The technological advances that yield to market penetration and company-customer […]

Read more
Marketing of High-Technology Products

According to the Mohr and Slater (2009), technology is referred to as a handy application of information in a specific area. In nonprofessional terms, technology is a collective term for creative undertakings, advancements and innovation and knowledge of the human race. From the cradle of humankind, technology existed but in crude forms. Today, man has […]

Read more
The Necklace: A Closer Look at Character 1268

The Necklace: A Closer Look at Character English 102 P Buss Essay 1 In any literay work, it is absolutely essential to have characters, whether major or minor. It is also necessary to develop these characters through out the story. Character development gives the reader insight to the more important meanings or lessons of the […]

Read more
Rent Control: Pros and Cons 1284

Rent Control: Pros and Cons Evaluate the pros and cons of rent control and rent stabilization in NYC. Rent control is the government imposition of price ceilings on rent for apartments in certain areas of a city. The goal is usually to protect the rights of the poor. Thus, in a rent controlled or rent […]

Read more
Should Top Executives Make The Money They Do? 1295

Should Top Executives Make The Money They Do? CONTENTS Abstract ………………………………………………….. iii Introduction ………………………………………………. 1 High Pay Seems Small When Compared To Company Profits ………….. 2 Top Executives Are Under A Lot Of Pressure ……………………. 3 US Executives Paid Three Times More Than Other Countries For A Reason …………………………………………….. 4 Pay Should Reflect Performance ………………………………. […]

Read more
The Problem: Terrorism In The World 1304

The Problem: Terrorism In The World Terrorism, which has been around for as long as people can remember, has been on the rise for the past ten years. Terrorists use murder, kidnapping, hijacking, and bombings to almost always achieve a political purpose. These radicals are not just subject to the United States, terrorism is all […]

Read more
The Question of Equality 1328

The Question of Equality Equality is the fundamental demand of the rebellion of the poor: it should be the ideological force behind the new society. How this egalitarian demand is understood is crucial to the distinction between the Democratic Revolution and the Marxist-Jacobin Revolution. The Marxist answer to the egalitarian demand is the dictatorship of […]

Read more
Why Is Monopolies Harmful and How Can Regulation Ameliorate These Harmful Effects? 1351

Why Is Monopolies Harmful and How Can Regulation Ameliorate These Harmful Effects? Why is monopoly “harmful? How can regulation ameliorate these harmful effects? What problems confront the regulators? In order to deduce that a monopoly is “harmful’, there must be another market system which is preferable to monopoly so as to offer greater benefits to […]

Read more
Agrarian Discontent In The Late 1800’s 1585

“Why the Farmers Were Wrong” The period between 1880 and 1900 was a boom time for American politics. The country was for once free of the threat of war, and many of its citizens were living comfortably. However, as these two decades went by, the American farmer found it harder and harder to live comfortably. […]

Read more
Airline Deregulation 1587

On October 24, 1978, President Carter signed into law the Airline Deregulation Act. The purpose of the law was to effectively get the federal government out of the airline business. By allowing the airlines to compete for their customers’ travel dollars, was the thinking, that fares would drop and an increased number of routes would […]

Read more
American Home Products: A Pharmaceutical Empire 1589

History of American Home Products American Home Products Corporation (AHP) was founded in 1926 and has a history of continuous acquisitions of smaller companies that made proprietary medicines. In 1931, AHP purchased John Wyeth & Brother, Inc. from Harvard University. Another important acquisition was that of Canada”s Ayerst Laboratories in 1943. Ayerst was a large […]

Read more
Commercial Art 1605

The contemporary commercial art and design of today has no doubt been created through the heavy influences of 20th century art. Most corporations who advertise on a large scale look back to the most influential art of the past century when creating their ads. It’s almost impossible to walk the city streets without being bombarded […]

Read more
ComputAbility – Sales Goals 1607

ComputAbility, a mail-order company, began in 1982. An authorized reseller of computer software and hardware, ComputAbility offers their clients over 50,000 products. The company has built their reputation on a foundation of competitive prices and quality service. In August of 1997, Creative Computers, also a mail-order company, acquired ComputAbility. The acquisition provided a number of […]

Read more
International Marketing 1648

A firm”s international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other […]

Read more
Pay Equity Vs. Pay Equality 1666

Michael D Beach Title: Pay Equity vs. Pay Equality Abstract: Pay Equality means equal pay for equal work, but pay equity programs throughout the world attempt to legislate and regulate the elimination of systemic gender-based wage discrimination and to ensure ongoing systems that will maintain equitable wage relationships over time. Six Pages APA Citations, Seven […]

Read more
Purchasing A Small Business 1676

Purchasing a Small Business Outline I. Deciding to buy A. Why buy a small business? B. Starting out-the nine steps C. Initial details to consider 1. Are partners needed? 2. Economic factors 3. Is the location acceptable? 4. Tax strategy II. Where to start A. How much income is needed? B. The “Thirteen Steps” to […]

Read more
Sony Corporation Executive Summary 1680

Sony’s current financial difficulties are tied into its corporate culture which were stated over 30 years ago. With such a large multinational corporation, greater planning and more use of strategies should be pursued. Sony could start with the implementation of a new mission statement, with profit and benefits of the company tied more closely to […]

Read more
Starting A Business 1681

Introduction More and more people are beginning to open their minds to new business ventures. It seems like it is becoming the popular move. By opening a business there could be huge profit to be made, depending on the market. On the other hand, there are risks and losses that may occur as well. It […]

Read more

Get instant access to
all materials

Become a Member