Burger King

How does McDonalds attract its customers

McDonalds started with one restaurant in the US in 1955. Today McDonalds is the largest and best-known global foodservice retailer. With more than 32,000 restaurants in over 120 countries, their global market potential is enormous. I am going to investigate how McDonalds attracts its customers by marketing. I will research into the products McDonalds sells […]

McDonald’s Expansion Policies

Nearly three out of four of the 30,000 worldwide outlets McDonald’s operates are franchised. 2 Since McDonald’s has chosen to expand using franchises they have been able to penetrate a large number of markets throughout the world with little capital outflow. In order to do this, however, they must have a consistent strategy to maintain […]

McDonald’s Corp

McDonald’s Corp, established in 1955 as McDonald’s System Inc, is the largest fast food operator in the world, with over 30,000 restaurants in 120 countries. The company offered shares to the public in 1965. Of the company’s over 30,000 outlets worldwide, approximately 45% are located in the US. The company’s signature product, the Big Mac, […]

De Chernatony & McDonald

De Chernatony & McDonald (1992) define the term brand as: “an identifiable product, service, person or place, augmented in such a way that the buyer or user perceives relevant unique added value which match their needs most closely. . . its success results from being able to sustain these added values in the face of […]

Private Limited Company – McDonalds

1(a) Sole TraderA sole trader is a business that has one owner. It can trade under the owner’s name or under a business name. It is usually a family business. Many small businesses such as local shopkeepers, window cleaners and market traders operate as sole traders.PartnershipA partnership must have at least two owners and can, […]

Retail & Services McDonalds

Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store or kiosk, or by post, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. It is the last stage in the distribution channel. Retailing in IndiaIndia retail industry […]

McDonald’s Marketing Mix

Product: McDonald’s offers a standard menu including burgers, chicken sandwiches, French fries, breakfast items, soft drinks, desserts and other items which vary by location of the branches. Food products are cooked in advanced, kept hot and packaged to order, allowing for a customer’s short wait time. Due to changes in customer demands, McDonald’s is constantly […]

The effect of fast food on Britain

Fast Food. Britain. McDonalds. These words create a business that affects most of us on a daily basis. Fast Food is food that can be bought whenever you want it, for a cheap price and have a variety of food to suit everyone.Growth of McDonaldsMcDonalds rapid growth began on the streets of South London. From […]


There are four dimensions or rational principles that lead to the great success of McDonaldization. It offers both workers and consumers the principle of efficiency, calculability, predictability and control.George (2000) found, “Efficiency means choosing the optimum means to give an end.”(p. 40) Workers are regulated by rules, in order to enhance their efficiency in providing […]

Is McDonalds more competitive than Burger King

Within this coursework I have to compare the competitiveness of Burger king and McDonalds and say whether McDonalds is more competitive than Burger King. These two businesses are in the fast food industry and are franchises, which means that not every McDonalds and Burger king store are owned by their company but are owned by […]

Critical Analysis of Kfc in Secondary Research

Secondary analysis is the “analysis of data by researchers who will probably not have been involved in the collection of those data, for purposes that in all likelihood were not envisaged by those responsible for the data collection” (Barman & Bell, 2011). Secondary research, included online desk research and official documents, is the main methodology […]

Kfc Mkg Assignment

Before the successful come back When KEF had its first attempt to enter Hong Kong In 1973 , the chairman of the company announced plans to open 50-60 shops in Hong Kong at a press conference. As at mid-1974, there were 11 outlet in Hong Kong. But it had many of the outlet closed by […]


The Mclibel trial was a court case between McDonald’s restaurant limited (plaintiffs) Vs Dave Morris (gardener) and Helen Steel (postman) (defendants) from green peace London. The case ran for two and a half years and became the longest civil case in British history.The fast food giant McDonald’s was suing the campaigners Dave Morris and Helen […]

McDonalds – 737 words – College Essay

1.When did McDonalds open its first restaurant in the UK?In the UK McDonald’s opened its first restaurant, in Woolwich, in 1974. Initially all of our restaurants were owned ; managed by the company. However, we started recruiting franchisees in the mid-1980’s and opened our first franchise restaurant in 1986. Since that time the number of […]

‘Stereotyping’ Kfc Ad: Racist or Not?

The only white person (whose amen is Mica) is clearly annoyed by the cheering and drumming of the other supporters. He asks the viewer: “Need a tip when you’re stuck in an awkward situation? ” He then pulls out a bucket of KEF fried chicken wings, which immediately stops the cheering of the supporters. He […]

Evaluate how effective McDonalds are when marketing their products

For companies such as McDonalds marketing is very important they use a variety of techniques and in this report I am going to evaluate how effect McDonalds uses these techniques when marketing their products. I will first off explain the technique and then evaluate using logical opinions, interpreting the data and discussing weather or not […]

How is McDonald’s using segmentation to attract new customers

1. How is McDonald’s using segmentation to attract new customers? As VP of Marketing, what would you do differently?To attract new customers, McDonald begins to offer more kinds of food to people. Customers who need to buy different kinds of breakfast for different people don’t need to go to different stores to get their food […]

McDonalds – 1684 words – College Essay

In this assignment I will be describing how marketing research is used In McDonalds in order to develop their marketing plans and contribute towards making the business more successful, I will also be descrlblng the purpose of market research and why It Is Important for McDonalds also what type of methods McDonalds carries out in […]

McDonald’s: Ansoff’s Matrix

The Ansoff’s matrix enables businesses to look at their products and markets and to think of appropriate strategies for their business. It offers strategic choices facing managers in order to achieve their objectives. McDonald’s Corp. , a leading global fast food chain, which offers sandwiches and sides (cookies/chips) and drinks (juice, water, soda) like its […]

McDonald’s and The 4 Ps

“Welcome to McDonald’s May I take your order?” This is a very kind saying that might sound familiar to a lot of consumers, who go to fast food restaurants frequently. The reason why people keep going back to McDonalds week after week is because of McDonalds advertising and marketing. McDonald has a reputation that was […]

McDonalds Marketing

The McDonalds Corporation has to be continually aware of its consumer behavior, their eating habits, as well as the situation and the trends in the market in order to understand if there is a need of any changes in their marketing strategy. Any important modifications in the marketing activities of the company have to be […]

Consumer Attitudes to Western Fast Food Restaurants

1. The introduction of the program. I am the manager of a restaurant, I plan to affiliate a western fast food restaurant. so, I have to investigate the attitudes toward western fast food restaurants in Xi’an city. Among most western restaurants, the KFC, the McDonalds and the Pizzahut. Therefore, I decide to carry on the […]

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