Information technology

ARM to accelerate delivery of Internet of Things

IBM yesterday said it was expanding its Internet of Things (IoT) platform – called IBM IoT Foundation – through an integration with microprocessor technology firm ARM, providing “out of the box connectivity with ARM mbed-enabled devices to analytics services. This fusion will allow huge quantities of data from devices such as industrial appliances, weather sensors […]

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International Business Environment

1) Discuss the implications of the availability and use of the Internet for the Uppsala model of internationalization. International Business concerns commercial cross-border activities. It is the international movement of goods, capital, services, employees, and technology. “Businesses undertake international operations in order to expand their sales, acquire resources from foreign countries or diversify their activities.” […]

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Critical analysis of an advertisement

Advertising plays a big role in today’s society and producers know all too well that the best way to sell a car, a tube of toothpaste, or a cartoon of hair dye is to appeal to consumer’s anxieties and aspirations. In 1957, Vance Packard’s book ‘The Hidden Persuaders’ generated no end of controversy with its […]

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What is the cultural significance of advertising

The two texts given by Dallas Smythe and Raymond Williams both are about advertising. My task is to do a comparative analysis of popular culture focusing on advertising. I will explain the focus point of the texts and support my analysis by using quotes from the texts. According to Smythe, ‘the audience commodity is a […]

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Why is information easier and cheaper to collect on the internet

With the development of internet, life is replete with all kinds of information goods such as software, eBooks or pieces of music sold online. People now get quite used to buy products without going out home. One of the predominant features of these kinds of goods is they are low or zero incremental costs based […]

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The harmful effects of advertising to children

Advertising aimed at children is nothing new-remember “Trix are for kids”? But in today’s society, the under-thirteen age group is being seduced into consumer culture in increasingly harmful yet subtle ways. Marketers easily influence children’s values by stressing the importance of brand name awareness, which in turn promotes status craze. The theory of conspicuous consumption […]

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How will the Internet change market relationships

Riding with the technology wave, many firms invested in the Internet and related technologies in an attempt to try to gain competitive advantage over rivals by being the first to offer their products or services online. Many firms have found serious problems with pursuing this. The profitability of the industry was often undermined as companies […]

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Unethical advertising uses falsehoods to deceive the public, ethical advertising uses truth to deceive the public

Deception, in modern day advertising is practiced in many forms. Rebates, inflated price comparisons, introductory offers, misrepresentations, fillers and oversized packing and non-existence of required information about the product. Should, then, the consumers accept deception as reality and live with it? Or should they speak up and do what they can to prevent advertisers from […]

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How does the advertisement for ‘Vo5 Fade Defy’ appeal to its target audience

The purpose of any television advertisement is to either sell or promote a product; this is by showing the product and its effects. They can do this by attaching the idea of feelings and emotions to a brand name or product. The targeted audience of this advert would preferably be women, as the idea of […]

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Cultural Interpretation of Advertisement

The advertisement we are analyzing is taken by O, The Oprah Magazine and it’s made by Nissan to launch one of its latest models Altima and. This car is designed only in a four-door version. Its size makes it a suitable family car. The scene where the advertisement takes place is the bedroom. A father […]

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