Honda’s Strategic Management

Introduction All successful companies are guided by well thought out strategies. Strategizing contributes immensely to the success of companies in their area of operation. A strategy is solely a matter of organization (Plenert, 2002, pg 76). Strategy first seeks to understand the organization. An understanding of what the organization is occurs. It also helps understand […]

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The Honda Insight in India – Research project on the hybrid car to be launched in India

1. Introduction The international marketing department at Honda, one of the world’s leading automotive companies, is in the process of re-evaluating its marketing strategy and business plan for the company’s recently launched series of hybrid cars and for one (1) model in particular, the Insight. Its strategy is multi-tiered and consists of exploring many new […]

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Honda FCX fuel cell vehicle

With the rising cost of fossil fuels and the increasing use of energy, the need for renewable energy sources is becoming greater. As fossil fuels are not renewable, they are slowly depleting. Motor vehicles are a major consumer of fossil fuels and are emitting a large amount of pollutants into the atmosphere every year. This […]

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Honda’s emphasis on technology began with Sochiro Honda’s own tinkering to develop engines one at a time, and his ambition to build and race high performance motorcycles. The success of his higher horsepower engines confirmed his ability as a designer. Beginning with the study of combustion, he doubled horsepower and halved weights of engines. The […]

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Competitive Strategies of Honda Corporation

In the modern corporate culture the level of competition is increasing day by day. The main objective of each organization is to enhance its performance and to attain sustainable competitive advantage in relation to its competitors. Change is a constant in present corporate culture. In such changing environment having a single strategy is not enough […]

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You are required to form a group and please select ONE (1) successful entrepreneur at Malaysia and do reports consist of the following items, which are: Among hundreds of entrepreneurs in Malaysia my group decided to choose Tan Sri Dato’ Loh Boon Siew who is famous with his represented company, Honda. a. ) Background of […]

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Honda in Europe

The Honda Motor Company first entered the European market in the early 1960s through the sale of its motorcycles. The company’s motor vehicles were introduced into Europe at a much later date. Honda’s motor vehicle sales in Europe have been relatively poor, especially in the previous five years. Despite its huge success in the North […]

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Honda Environmental Analysis

1.1 : Company Background Honda Motor Co., Ltd. operates under the basic principles of “Respect for the Individual” and “The Three Joys” commonly expressed as The Joy of Buying, The Joy of Selling and The Joy of Creating. “Respect for the Individual” reflects our desire to respect the unique character and ability of each individual […]

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Honda Hybrid Cars

1-) Are hybrid electrical vehicles a radical innovation or an incremental innovation? Are they competence enhancing or competence destroying, and from whose perspective? How would you answer these questions for fuel cell vehicles? * First of all, in order to answer that question, means of radical innovation and incremental innovation should be understood clearly. Radical […]

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A Study on Customer Satisfaction on Honda Cbr 250r Bike

You may have read Gabe’s reports from the official press introduction of the 2011 Honda CBR250R here and here. We asked Honda for a unit to test for a couple of weeks near our offices in Southern California. The bike was ridden by three test riders other than Gabe over the course of our evaluation. […]

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