Focus groups

Red Bull Sampling

Qualitative research will be made up of two focus groups. Each focus group will contain six participants ? three males and three females. We have decided to divide our participants into two groups in order to encourage better, less biased and more in depth discussion. If the group size will be too large it might […]

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Focus Groups

Focus groups are fundamentally a way of listening to people and learning from them. Focus groups create lines of communication. This is most obvious within the group itself, where there is a continual communication between the moderator and the participants, as well as among the participants themselves. Just as important, however, is a larger process […]

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