Fast food

Consumer Attitudes to Western Fast Food Restaurants

1. The introduction of the program. I am the manager of a restaurant, I plan to affiliate a western fast food restaurant. so, I have to investigate the attitudes toward western fast food restaurants in Xi’an city. Among most western restaurants, the KFC, the McDonalds and the Pizzahut. Therefore, I decide to carry on the […]

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McDonalds Corporation: History

During the 1930s drive-throughs became the trends for fast food restaurant especially in the United States. Brothers Maurice and Richard McDonald had introduced their first carhop in Pasadena, California in 1937. Although this establishment was only small and offered limited food, they provide a unique fast food service to the customer. Wanting to get more […]

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Fast Food, a History

Some trace the modern history of fast food in America to July 7, 1912, with the opening of a fast food restaurant called the Automat in New York. The Automat was a cafeteria with its prepared foods behind small glass windows and coin-operated slots. Joseph Horn and Frank Hardart had already opened the first Horn […]

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Kentucky Fried Chicken Example #2

The business that I have chosen to evaluate is KFC; I have chosen this business as it is extremely well recognised company. One of the main reasons for choosing KFC is that I believe it has instant recognisability to people and its processes are easy to see. The industry in which KFC operate is very […]

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Fast Food Nation Argumentative

We all know that fast food in general is bad for our well being. I mean, foods proccessed with tons of cooking oil can’t be healthy. However we still always have that as Plan B when it comes to our lack of nutrition. Some say its inexpensive, while others say it’s just a place where […]

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KFC and McDonald’s — a model of blended culture

CEOs of America Tricon Global Restaurants, the group that owns KFC and Pizza Hut, promotes Traditional Peking Chicken Roll at a KFC restaurant in Shanghai. At present, there are more than 1,000 KFC restaurants in China, and they are increasing at annual rate of 200. A new KFC restaurant opens every other day. Western counterpart […]

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Company Profile Example #2

Mang Inasal (Ilonggo term for Mr. Barbecue), the Philippines fastest growing barbeque fast food chain, serving chicken inasal, pork barbeque and other Filipino favorites, was first established on December 12, 2003 in Iloilo City by businessman Edgar Sia II . Apart from the usual food presentations of multinational food company copycats, Mang Inasal endeavors to […]

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Mcdonald’s French Success Story

With a presence in 124 countries, 31,000 restaurants and more than 1. 5 million employees across the world, McDonald’s establishment has been successful in several parts of the world, and especially in France, its second world market (according with McDonald’s website). That sounds impressive because McDonald’s symbolizes “Americanization” and junk food whereas France is famous […]

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Kentucky Fried Chicken

For success within the airline industry, an awareness of the external environment is essential. This section aims to highlight the position of the industry, in particular looking at competitors and assessing KFC’s capability to meet current and future challenges. An analysis of the macro-environment has been carried out using. The operations of KFC are affected […]

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Standardization of Labor, American as a Single Serving, Deep Fried, Apple Pie

Give an inviting welcome. Go out of your way to make a customer’s day- surprise them by lifting their spirits. Greet every customer immediately to make them feel welcome and valued. Smile at every customer and teammate. Make eye contact with every customer and put a smile in your voice. This is a small excerpt […]

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Disadvatages of Fast Food

1. Unhealthy damages 2. Less time for family members together 3. Life is moving at a very fast pace in today’s world. Everyone is striving hard to compete with others and get to the top because of which a rat-race is going on all the time. Adults are busy with their careers and children with […]

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Mcdonald’s vs Kentucky Fried Chicken

McDonald’s Corporation is the world’s largest chain of fast-food restaurants, serving nearly 47 million customers daily. The corporation started as a small drive-thru restaurant in 1948 by Dick and Mac McDonald. Ray Kroc saw the great opportunity in this fast-food and advised the two brothers to expand its operation and open new restaurants. Ray acquired […]

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Compare and Contrast Wendy’s vs. Mcdonalds

What do you typically order when dining at McDonald’s or Wendy’s? When I am having a meal from either place, my favorite choice is a fried chicken sandwich with lettuce, tomato, bacon and extra mayo. Sometimes, I may make it a combo and enjoy the greasy, salty french fries and an ice cold soft drink. […]

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Regulation and Pizza Hut

School cafeterias served nearly $500 million of pizza a year. Only frozen pizza was used, however, because freshly prepared pizza was effectively excluded by a U.S. Department of Agriculture (USDA) regulation that required inspection of any pizza with meat toppings that was sold at wholesale for resale. The same was true for other institutions such […]

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Life in the Fast Food Lane

The growth of the fast food industry over the past few decades into what it is today is an undeniable phenomenon that has occurred in an alarmingly rapid pace. The fact of the matter is it seems that a person has a very realistic chance of finding a McDonalds within a 4 mile radius of […]

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Business Policy Case Analysis

1. How are customer’s tastes changing in the fast-food industry? What impact do these changes have on McDonald’s sales and net income? Consumer tastes are changing in the fast food industry in a way that could hurt or is hurting them, profits wise. People tastes and preferences changes every now and then and these fast […]

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Porter`S Five Forces Frame Work

1. Introduction –The five forces frame work of analyzing was introduces by Michael E. Porter in his book competitive strategy `Techniques for analyzing industries and competitors`. Through this tool we can analyze an organization in strategic process. Porter has developed the five forces in such a way that any organization or any market can be […]

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KFC Marketing Activity Report

1. Target market: KFC targets upper and middle classes. Typical customers are adults ages 25-54 who are in occupations ranging from white collar office jobs to blue collar construction jobs. The biggest part of their customer base makes between $50,000 and $60,000 dollars a year and are married with children. 2. Positioning: For a product […]

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Case study: Fast-Food War in Singapore

McDonald’s Corporation is the giant fast food restaurant chain in the world. It serves around 68 million customers every day in 119 countries. The first restaurant in Singapore was opened in 1979. Nowadays, 121 McDonald’s restaurants operate across the island, serving 1.2 million customers weekly (McDonald’s, 2013). Primary products which mean selling world wild include […]

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Observing Leadership at McDonald’s

McDonald???s is the most famous and largest fast food retailer in the world and we can easy to find the ways of this company to motivate their employees by leadership skills.I have visited one of McDonald???s stores this week at Copenhagen. It is easy to find out that the line manager leads and in charge […]

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Fast Food a Silent Killer

It’s acknowledged that junk food isn’t wholesome or nutritious whatsoever and like a matter associated with fact, it’s completely bad for you. Therefore it is vital for you to definitely know about junk food nutrition details that will help become more alert to the unfamiliar dangers associated with eating junk food which may be even […]

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Effects of Fast Food on American Economy

How does fast food affect America’s economy? Does fast food affects Americans economy in the bad way or good way? Some people say that fast foods are ruining Americans economy. They want to reduce effects of the fast food industry in America. However, the advocates do not agree because they think that fast foods are […]

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