Water and Electrolytes

Water constitutes 50-55% of a woman’s body weight and 55-60% of man’s weight. Water gives structure and form to the body, helps maintain body temperature, and also creates the necessary environment for cell metabolism. There are two compartments of body water, extracellular and intracellular fluid. Extracellular fluid (ECF) is water found outside of cells. Making […]

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Gatorade 6-Pack Question

1. Who are our targets and what do they currently think, feel or do in relation to the brand? The target market of Gatorade are individuals, male or female, who are engaged in an active lifestyle or engaged in sports. These individuals choose Gatorade over other sports drinks because of its taste and because of […]

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