(Author’s Note: This was a semi-creative project.

We had to address the issues in a persuasive letter rather than a boring ol’ report, so please become unconfused as far as the format..)Cal Tech Curriculum Committee: Scientists are all too ready to lock themselves away with their research, unwilling – perhaps even incapable – of seeing the consequences of their actions. It is […]

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The Drug (Creative Writing)

The Drug The Daystrom Institute was a government-funded body with the official remit of developing drugs and vaccines, and, in general, to further medical research. The unofficial remit, was the secret development of gasses, drugs and toxins that could be used in armed conflicts throughout the world. Of course this contravened almost every treaty that […]

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The Beast Within Creative Essays

The Beast Within The spawn knelt in the shadows of the corner. His iridescent eyes searching the dark for his prey. A prey he knew very well, almost too well. From the end of the stone corridor the spawn’s ear picked out a single disturbance. From behind the mask a man’s mouth twisted in a […]

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Creative Marketing Solutions

Creative Marketing Solutions, a marketing firm based in California, plans to establish subsidiaries in Washington, Oregon, and Arizona at an estimated cost that ranges from $400 -$420 million in 2011. It intends to execute the right plans as well asthe capability to promote the double digit growth in the Pacific Northwest. In 2011, the market […]

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Creative and Reflective Business

In the study of creative and reflective business is one of the modules that is very important to a business student due to a number of reasons. The module makes students understand higher education and prepares them for working in an academic setting. Students are given subject oriented strategies that they need to be successful […]

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Media agencies come of age

Advertisers now position media agencies upstream from creative agencies Remember Surf’s Lalitaji campaign or the Liril girl campaign? These were two of the landmark campaigns in Indian advertising history, which till date have top-of-the-mind recall. Lintas (now Lowe) was the advertising agency that conceptualised and executed both campaigns. They did the creative and the copy. They […]

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Documentary is the creative treatment of actuality

It completely contrasts every single other film genre. “Documentary is the creative treatment of actuality”- (John Grierson, Cinema quarterly). Its aim is to document the events of the outside world and present the truth even if it’s right in front of our eyes or obscured from view and covered up. Each documentary presents reality to […]

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Creative People

Creativity refers to the phenomenon whereby something new is created which has some kind of subjective value (such as an idea, a joke, a literary work, a painting or musical composition, a solution, an invention etc. ). It is also the qualitative impetus behind any given act of creation, and it is generally perceived to […]

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